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Asda's Overview

Total employees49615
HeadquartersLeeds
Founded

everythingatasda, widely known as Asda, is one of the United Kingdom's largest supermarket retailers, offering a wide range of groceries, general merchandise, clothing (George brand), and financial services. With a strong focus on providing value to customers, Asda operates a large network of superstores, supermarkets, and Asda Living stores, along with a significant online retail presence. Originally founded in the 1960s, Asda has a rich history in the UK retail landscape and is currently owned by the Issa brothers and TDR Capital.

Where is Asda's Headquarters?

HQ Function

Serves as the central command for all UK operations, including merchandising, marketing, supply chain management, finance, human resources, and corporate strategy for Asda.

Notable Features:

Asda House is a large, modern office complex designed to facilitate collaboration and reflect the company's operational scale. It's a significant landmark in the South Bank area of Leeds.

Work Culture:

The work culture at Asda's headquarters is typically fast-paced and dynamic, reflecting the retail industry. There's an emphasis on teamwork, customer focus, delivering value, and colleague well-being and development.

HQ Significance:

The headquarters is crucial for coordinating Asda's extensive retail network across the UK, making key strategic decisions, and is a major employer in Leeds, contributing significantly to the local economy.

Values Reflected in HQ: The headquarters aims to reflect Asda's values such as 'Service to our Customers', 'Respect for the Individual', 'Strive for Excellence', and 'Act with Integrity', with spaces designed for collaboration and efficiency.

Location:

While everythingatasda's (Asda) primary retail operations are concentrated in the United Kingdom, its global presence is mainly through its extensive supply chain and global sourcing operations for food, general merchandise, and the George clothing brand. The George brand has also historically had some international franchise presence or is sold via third-party channels in other countries.

Street Address:

Asda House, South Bank, Great Wilson Street

City:

Leeds

State/Province:

West Yorkshire

Country:

United Kingdom

Asda's Global Presence

Lutterworth, Leicestershire, United Kingdom

Address: George House, Coventry Road, Lutterworth, Leicestershire, LE17 4XG

Central hub for the national and international operations of the George brand, driving its growth and product development within the UK retail market and supporting global sourcing.

Buying Intent Signals for Asda

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Asda

As of April 2025, Asda' leadership includes:

Mohsin Issa - Co-owner (Operational Leadership)
Michael Gleeson - Chief Financial Officer
Matt Heslop - Chief Operating Officer
Kris Comerford - Chief Commercial Officer, Food
Hayley Tatum - SVP – Chief People and Corporate Affairs Officer
Simon Gregg - Senior Vice President – E-commerce

Investors of Asda

Asda has been backed by several prominent investors over the years, including:

Issa Brothers (Mohsin and Zuber Issa)
TDR Capital
Walmart Inc. (minority equity stake)

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits2

Over the past 12 months, everythingatasda (Asda) has seen key leadership changes, including the appointment of a new Chief Operating Officer and a new Chief Financial Officer, alongside some notable departures. These changes are part of the ongoing strategic adjustments under its current ownership.

Departures

Ken Towle, Ken Towle, Asda's Retail Director, departed from the company.
John Fallon, John Fallon stepped down from his role as Chief Financial Officer.

New Appointments:

Matt Heslop, Matt Heslop was appointed as the new Chief Operating Officer for Asda.
Michael Gleeson, Michael Gleeson was appointed as Chief Financial Officer, succeeding John Fallon.

Technology (Tech Stack) used by Asda

Discover the tools Asda uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Asda Email Formats and Examples

everythingatasda (Asda) commonly uses the firstname.lastname@asda.co.uk email format for its corporate employees. While other formats may exist for specific departments or roles, this is the predominant structure for professional communication.

firstname.lastname@asda.co.uk

Format

john.smith@asda.co.uk

Example

85%

Success rate

News and media

corporate.asda.comMay 28, 2024

everythingatasda (Asda) Reports Strongest Online Performance in Three Years for Q1 2024

Asda announced its Q1 2024 financial results, highlighting a 17.6% growth in like-for-like online sales (excluding fuel), marking the best performance in this segment in three years. Total revenues excluding fuel rose by 1.4% to £5.0bn....more

ReutersMay 23, 2024

everythingatasda (Asda) Co-owner Mohsin Issa to Step Back from Daily Operations Upon New CEO Appointment

Reports emerged that Mohsin Issa, co-owner of Asda, plans to step back from the day-to-day management of the supermarket chain once a new chief executive officer is appointed, signaling a future shift in leadership approach....more

The GrocerApril 25, 2024

everythingatasda (Asda) Reaches 1000th UK Store Milestone with Asda Express Expansion

Asda celebrated the opening of its 1000th UK store, a significant milestone achieved through the rapid expansion of its Asda Express convenience store format, underscoring its growth strategy in the convenience sector....more

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