EveryPlate is a meal kit delivery service in the United States, launched in 2018 by HelloFresh. It positions itself as one of the most affordable meal kit options on the market, aiming to provide simple, delicious, and budget-friendly meals. EveryPlate focuses on value and convenience, offering a rotating weekly menu with familiar flavors and pre-portioned ingredients, making home cooking accessible to a broader audience, including busy individuals and families. The service emphasizes reducing food waste and simplifying meal planning and grocery shopping.
This New York office serves as a key hub for HelloFresh's North American operations, including strategy, marketing, product development, and customer service for its brands like EveryPlate.
Located in a modern office building in Manhattan, designed to foster collaboration and innovation among various teams supporting HelloFresh's portfolio of brands.
The work culture, influenced by HelloFresh, is likely fast-paced, data-driven, and focused on customer satisfaction and operational efficiency. Emphasis is placed on innovation within the food-tech and meal kit industry.
This U.S. operational base is critical for managing and growing the EveryPlate brand, adapting to the American market's specific needs, and ensuring the logistical success of delivering affordable meal kits nationwide.
EveryPlate as a distinct brand primarily operates in the United States. However, its parent company, HelloFresh SE, has a vast global presence. HelloFresh operates in numerous countries across North America (USA, Canada), Europe (UK, Germany, Netherlands, Belgium, Luxembourg, Austria, Switzerland, France, Italy, Spain, Denmark, Sweden, Norway), and Oceania (Australia, New Zealand). This global infrastructure provides EveryPlate with shared knowledge, technology advancements, supply chain efficiencies, and operational best practices developed across different markets, even though EveryPlate itself is U.S.-focused.
40 W 25th St, 8th Floor
New York
NY
USA
Address: 605 Celebration Boulevard, Newnan, GA 30263, USA
Serves as a primary logistics and production hub for the Southeastern U.S., ensuring timely and fresh delivery of EveryPlate and other HelloFresh brand meal kits.
Address: 2700 State Highway 161, Grand Prairie, TX 75052, USA
Key distribution point for the Southwestern and Central U.S., enhancing delivery speed and capacity for EveryPlate customers in the region.
Address: 293 Pedricktown Rd, Swedesboro, NJ 08085, USA
Supports the densely populated Northeastern U.S. market, ensuring efficient distribution and fulfillment of EveryPlate orders.
Address: 2045 Factory St, Richmond, CA 94801, USA
Key logistics hub for the Western United States, facilitating the reach of EveryPlate meal kits to the West Coast population.
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As of April 2025, EveryPlate' leadership includes:
EveryPlate has been backed by several prominent investors over the years, including:
As EveryPlate is a brand of HelloFresh, major executive changes are typically at the HelloFresh SE or HelloFresh US level. No major, publicly announced executive shuffles directly specific to the day-to-day brand management of EveryPlate have been prominent in the last 12-18 months. Key leadership at HelloFresh US overseeing brands like EveryPlate has remained relatively stable. Any significant changes would usually be announced via HelloFresh's investor relations.
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Since EveryPlate is a brand of HelloFresh, employees working on EveryPlate would use HelloFresh email addresses. Common formats at large corporations like HelloFresh include [first].[last]@hellofresh.com and [first_initial][last]@hellofresh.com. For customer service, EveryPlate uses specific addresses like hello@everyplate.com.
firstname.lastname@hellofresh.com
Format
jane.doe@hellofresh.com
Example
80%
Success rate
HelloFresh Investor Relations • February 29, 2024
HelloFresh SE announced its FY 2023 results, reporting a revenue of EUR 7.6 billion. The company highlighted growth in its ready-to-eat category and maintained a strong AEBITDA. This overall financial health supports its brands, including the value-focused EveryPlate....more
HelloFresh Investor Relations • August 10, 2023
HelloFresh reported continued growth in its active customer base in Q2 2023. The company emphasized its multi-brand strategy, which includes EveryPlate, catering to different customer segments. The focus remains on operational efficiency and expanding market share....more
EveryPlate Website Blog/Social Media • Ongoing
EveryPlate consistently updates its weekly menu offerings, providing a variety of simple and affordable meals. The brand frequently runs promotions to attract new customers and retain existing ones, emphasizing its value proposition in the competitive meal kit market....more
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