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EveryPlate's Overview

Total employees18
HeadquartersNew York
Founded2018

EveryPlate is a meal kit delivery service in the United States, launched in 2018 by HelloFresh. It positions itself as one of the most affordable meal kit options on the market, aiming to provide simple, delicious, and budget-friendly meals. EveryPlate focuses on value and convenience, offering a rotating weekly menu with familiar flavors and pre-portioned ingredients, making home cooking accessible to a broader audience, including busy individuals and families. The service emphasizes reducing food waste and simplifying meal planning and grocery shopping.

Where is EveryPlate's Headquarters?

HQ Function

This New York office serves as a key hub for HelloFresh's North American operations, including strategy, marketing, product development, and customer service for its brands like EveryPlate.

Notable Features:

Located in a modern office building in Manhattan, designed to foster collaboration and innovation among various teams supporting HelloFresh's portfolio of brands.

Work Culture:

The work culture, influenced by HelloFresh, is likely fast-paced, data-driven, and focused on customer satisfaction and operational efficiency. Emphasis is placed on innovation within the food-tech and meal kit industry.

HQ Significance:

This U.S. operational base is critical for managing and growing the EveryPlate brand, adapting to the American market's specific needs, and ensuring the logistical success of delivering affordable meal kits nationwide.

Values Reflected in HQ: The operations likely reflect values of efficiency, customer-centricity, affordability, and innovation in making meal kits accessible.

Location:

EveryPlate as a distinct brand primarily operates in the United States. However, its parent company, HelloFresh SE, has a vast global presence. HelloFresh operates in numerous countries across North America (USA, Canada), Europe (UK, Germany, Netherlands, Belgium, Luxembourg, Austria, Switzerland, France, Italy, Spain, Denmark, Sweden, Norway), and Oceania (Australia, New Zealand). This global infrastructure provides EveryPlate with shared knowledge, technology advancements, supply chain efficiencies, and operational best practices developed across different markets, even though EveryPlate itself is U.S.-focused.

Street Address:

40 W 25th St, 8th Floor

City:

New York

State/Province:

NY

Country:

USA

EveryPlate's Global Presence

Newnan, Georgia, USA

Address: 605 Celebration Boulevard, Newnan, GA 30263, USA

Serves as a primary logistics and production hub for the Southeastern U.S., ensuring timely and fresh delivery of EveryPlate and other HelloFresh brand meal kits.

Grand Prairie, Texas, USA

Address: 2700 State Highway 161, Grand Prairie, TX 75052, USA

Key distribution point for the Southwestern and Central U.S., enhancing delivery speed and capacity for EveryPlate customers in the region.

Swedesboro, New Jersey, USA

Address: 293 Pedricktown Rd, Swedesboro, NJ 08085, USA

Supports the densely populated Northeastern U.S. market, ensuring efficient distribution and fulfillment of EveryPlate orders.

Richmond, California, USA

Address: 2045 Factory St, Richmond, CA 94801, USA

Key logistics hub for the Western United States, facilitating the reach of EveryPlate meal kits to the West Coast population.

Buying Intent Signals for EveryPlate

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of EveryPlate

As of April 2025, EveryPlate' leadership includes:

Dominik Richter - Co-Founder & CEO, HelloFresh SE (Parent Company)
Christian Gärtner - CFO, HelloFresh SE (Parent Company)
Thomas Griesel - Co-Founder & COO (International), HelloFresh SE (Parent Company)
Uwe Voss - CEO, HelloFresh US (Oversees EveryPlate)
Adam Kalikow - Managing Director & SVP, HelloFresh US (Directly involved with EveryPlate)

Investors of EveryPlate

EveryPlate has been backed by several prominent investors over the years, including:

Baillie Gifford
PZENA Investment Management, LLC
Capital Research Global Investors
The Vanguard Group, Inc.
BlackRock, Inc.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

As EveryPlate is a brand of HelloFresh, major executive changes are typically at the HelloFresh SE or HelloFresh US level. No major, publicly announced executive shuffles directly specific to the day-to-day brand management of EveryPlate have been prominent in the last 12-18 months. Key leadership at HelloFresh US overseeing brands like EveryPlate has remained relatively stable. Any significant changes would usually be announced via HelloFresh's investor relations.

Technology (Tech Stack) used by EveryPlate

Discover the tools EveryPlate uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

EveryPlate Email Formats and Examples

Since EveryPlate is a brand of HelloFresh, employees working on EveryPlate would use HelloFresh email addresses. Common formats at large corporations like HelloFresh include [first].[last]@hellofresh.com and [first_initial][last]@hellofresh.com. For customer service, EveryPlate uses specific addresses like hello@everyplate.com.

firstname.lastname@hellofresh.com

Format

jane.doe@hellofresh.com

Example

80%

Success rate

News and media

HelloFresh Investor RelationsFebruary 29, 2024

HelloFresh SE (Parent of EveryPlate) Increases Revenue in FY 2023

HelloFresh SE announced its FY 2023 results, reporting a revenue of EUR 7.6 billion. The company highlighted growth in its ready-to-eat category and maintained a strong AEBITDA. This overall financial health supports its brands, including the value-focused EveryPlate....more

HelloFresh Investor RelationsAugust 10, 2023

HelloFresh Q2 2023 Results Show Continued Customer Growth

HelloFresh reported continued growth in its active customer base in Q2 2023. The company emphasized its multi-brand strategy, which includes EveryPlate, catering to different customer segments. The focus remains on operational efficiency and expanding market share....more

EveryPlate Website Blog/Social MediaOngoing

EveryPlate Continues to Offer New Weekly Menus and Value Promotions

EveryPlate consistently updates its weekly menu offerings, providing a variety of simple and affordable meals. The brand frequently runs promotions to attract new customers and retain existing ones, emphasizing its value proposition in the competitive meal kit market....more

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