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eversight-vision, known publicly as Eversight prior to its acquisition by Instacart, specialized in AI-powered offer innovation for consumer packaged goods (CPG) brands and retailers. Its SaaS platform utilized AI and behavioral economics to help businesses intelligently test and deploy optimized promotional offers, thereby increasing sales and improving the ROI of trade spend. Eversight's technology enabled dynamic, personalized pricing and promotion strategies, moving beyond traditional A/B testing to understand and predict consumer response. In May 2022, Eversight was acquired by Instacart to enhance Instacart's Platform offerings for its retail and CPG partners.
Historically, this location served as the central hub for eversight-vision's executive leadership, product development, engineering, data science, sales, marketing, and administrative operations.
The headquarters was situated in a modern office building typical of Silicon Valley tech companies, designed to foster collaboration and innovation. Post-acquisition, the team and operations are integrated within Instacart.
eversight-vision fostered a work culture emphasizing innovation, data-driven decision-making, customer focus, and agility. It was a fast-paced environment geared towards solving complex challenges in the retail and CPG space with cutting-edge AI.
The Palo Alto headquarters was significant due to its strategic location in Silicon Valley, providing access to top tech talent, a vibrant ecosystem of innovation, and proximity to venture capital and industry partners.
Prior to its acquisition, eversight-vision (Eversight) primarily focused its operations and client base within North America, offering its AI-powered pricing and promotion solutions to CPG companies and retailers in this region. As part of Instacart, the technology and expertise contributed by the Eversight team now support Instacart's broader, increasingly international footprint, serving markets where Instacart operates.
3000 El Camino Real, Suite 200
Palo Alto
CA
USA
Address: [Specific street address not publicly detailed for former standalone office]
To expand market penetration, provide localized support to key clients in the Eastern U.S. financial and retail hub, and tap into regional talent.
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As of April 2025, eversight-vision' leadership includes:
eversight-vision has been backed by several prominent investors over the years, including:
As eversight-vision (Eversight) was acquired by Instacart in May 2022 and is now fully integrated, there are no distinct 'eversight-vision' executive hires or exits to report in the last 12 months as a standalone entity. Key leadership transitioned roles at the time of the acquisition. For example, former CEO Jamie Rapperport became VP, Ads & Promotion Products at Instacart.
Discover the tools eversight-vision uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Prior to its acquisition by Instacart, eversight-vision (Eversight) likely used common corporate email formats such as [first_initial][last]@[companydomain].com or [first].[last]@[companydomain].com, using its domain eversightlabs.com. Post-acquisition, team members integrated into Instacart would use Instacart's email system.
[first_initial][last]@eversightlabs.com, [first].[last]@eversightlabs.com
Format
jdoe@eversightlabs.com, jane.doe@eversightlabs.com
Example
70%
Success rate
Instacart Newsroom • May 18, 2022
Instacart announced its acquisition of Eversight. The acquisition will help Instacart give retailers and CPG brands access to new individualized and customized pricing and promotion tools, enabling them to seamlessly deliver savings to consumers and drive value for their businesses....more
TechCrunch • May 18, 2022
Instacart has acquired Eversight, an AI-powered pricing and promotions platform for CPG brands and retailers. The deal will give retailers and CPGs access to Eversight’s customized pricing tools. Eversight’s technology is designed to continuously test pricing and promotions at scale....more
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