Evans Cycles
Evans Cycles's Overview
Evans Cycles UK Ltd is a prominent British bicycle retailer established in 1921. It offers a comprehensive range of bicycles, including road, mountain, hybrid, electric, and kids' bikes, alongside cycling clothing, accessories, components, and workshop services. With a strong online presence and numerous physical stores across the UK, Evans Cycles caters to cyclists of all abilities, from beginners to experienced enthusiasts. The company has undergone several ownership changes, notably being acquired by Frasers Group (formerly Sports Direct International) in 2018, which has led to operational integrations and strategic shifts within the broader group's sports retail portfolio.
Where is Evans Cycles's Headquarters?
HQ Function
Central hub for strategic management, e-commerce operations, marketing, finance, and administrative support for the Evans Cycles brand under the Frasers Group.
Notable Features:
Located within the extensive Frasers Group campus, which includes large-scale warehousing, distribution centers, and corporate offices for numerous retail brands.
Work Culture:
Likely aligns with the Frasers Group's fast-paced, commercially-driven retail environment, emphasizing efficiency, performance metrics, and integration with the group's overall strategy.
HQ Significance:
The Shirebrook location signifies the integration of Evans Cycles into the larger Frasers Group operational framework, centralizing key functions for cost-efficiency and strategic alignment.
Values Reflected in HQ: Operational efficiency, centralized control, economies of scale, and integration within a multi-brand retail conglomerate.
Location:
Evans Cycles UK Ltd's operations are primarily focused on the United Kingdom market. While their e-commerce platform may offer international shipping to select countries, their physical retail stores, service centers, and core business activities are concentrated within the UK. Any international sourcing or broader global strategy would be managed through its parent company, Frasers Group.
Street Address:
Academy Drive
City:
Shirebrook, Mansfield
State/Province:
Derbyshire
Country:
United Kingdom
Evans Cycles's Global Presence
Various Cities, United Kingdom
Address: Multiple retail store locations across the UK. For example, London, Manchester, Birmingham, etc. (Specific addresses vary by store).
To provide accessible retail and service points for customers in key urban and suburban areas, supporting both in-store purchases and online order fulfilment/collection.
Buying Intent Signals for Evans Cycles
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Executive Team of Evans Cycles
As of April 2025, Evans Cycles' leadership includes:
Investors of Evans Cycles
Evans Cycles has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Specific high-level executive changes dedicated solely to the Evans Cycles brand are not frequently publicized independently. Leadership relevant to Evans Cycles typically involves appointments or changes within the broader Frasers Group sports or specialist retail divisions. Russell Merry's role as MD for Cycling at Frasers Group is a key leadership position for the brand.
Technology (Tech Stack) used by Evans Cycles
Discover the tools Evans Cycles uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Evans Cycles Email Formats and Examples
For corporate roles related to Evans Cycles within Frasers Group, email addresses likely follow the Frasers Group format. Customer-facing and store-specific communications for Evans Cycles utilize the @evanscycles.com domain.
[first].[last]@frasers.group (for Frasers Group corporate), [firstinitial][last]@frasers.group (alternative for Frasers Group corporate), customer.services@evanscycles.com (for support).
Format
john.doe@frasers.group or help@evanscycles.com
Example
70%
Success rate
News and media
BikeBiz • November 2, 2023
Evans Cycles UK Ltd news title: Evans Cycles opens new store in Cheetham Hill, Manchester
Evans Cycles announced the opening of a new retail store in Cheetham Hill, Manchester, expanding its physical presence and offering a range of bikes, accessories, and workshop services to the local community....more
Frasers Group Plc • July 6, 2023
Evans Cycles UK Ltd news title: Frasers Group Full Year Results (Mentioning Evans Cycles Performance)
Frasers Group's full-year results often provide commentary on the performance of their various brands, including Evans Cycles. In recent reports, the group has highlighted investments in elevating the brand and integrating it into their store ecosystems. For FY23, it was noted that Premium Lifestyle, which includes Evans Cycles, saw revenue growth....more
Cycling Weekly • February 13, 2023
Evans Cycles UK Ltd news title: Evans Cycles' price match promise: what does it mean for cyclists?
Evans Cycles reinforced its Price Match Promise, aiming to offer competitive pricing to customers by matching prices from other retailers, indicating a focus on value within its market strategy....more
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