HQ Function

The Brussels headquarters serves as the central secretariat and operational hub. Key functions include coordinating joint promotional activities, managing research and market intelligence projects, liaising with EU bodies and international organizations, financial administration, and providing support to its 35 member NTOs.

Notable Features:

A modern and accessible office space located centrally in Brussels. The facilities are designed to support international collaboration, equipped with meeting rooms and communication technology for seamless interaction with members and partners globally.

Work Culture:

The work culture at ETC is international, dynamic, and mission-driven. Employees and representatives often come from diverse European backgrounds, fostering a collaborative and multicultural environment. There's a strong focus on professionalism, innovation in tourism promotion, and a shared commitment to advancing Europe's standing as a leading sustainable travel destination.

HQ Significance:

Its Brussels location is highly significant, providing direct access to European Union policymakers and other international stakeholders. This allows ETC to effectively advocate for the European tourism sector, influence policy, and coordinate pan-European initiatives from a central and neutral vantage point.

Values Reflected in HQ: The headquarters reflects ETC's core values of collaboration (by being a hub for NTOs), unity (representing a collective European tourism voice), innovation (through modern facilities supporting forward-thinking projects), and sustainability (in its operational considerations and strategic focus).

Location:

The European Travel Commission actively promotes 'Destination Europe' across the globe, with a strategic focus on key long-haul markets including the USA, Canada, China, Brazil, Australia, and others. Its global functions involve comprehensive market research and intelligence sharing with members, development and execution of joint B2B and B2C marketing campaigns, media relations and PR activities, fostering partnerships with international airlines, tour operators, and travel agencies, and advocating for streamlined travel facilitation. These worldwide operations are conducted in close partnership with its 35 member National Tourism Organisations and often supported by contracted agencies in specific markets.

Street Address:

Rue du Marché aux Herbes 61

City:

Brussels

State/Province:

Brussels-Capital Region

Country:

Belgium