HQ Function

The headquarters in Rust serves as the central command for all park operations, including theme park and attraction management, resort hotel operations, gastronomy, entertainment production, marketing and sales, guest services, human resources, and strategic development for the entire Europa-Park Resort.

Notable Features:

The 'headquarters' is intrinsically part of the sprawling 95-hectare theme park resort. Notable features include the iconic Euro-Mir and Silver Star roller coasters, diverse European-themed areas, extensive award-winning gardens, multiple themed hotels (e.g., Colosseo, Bell Rock), the Rulantica water park, and the YULLBE virtual reality experience center. The Mack family's historical connection to ride manufacturing (Mack Rides) is also a significant aspect.

Work Culture:

The work culture at Europa-Park emphasizes hospitality, exceptional guest service, teamwork, innovation, and a passion for entertainment. It's a multicultural environment with employees from many nations, reflecting the park's international appeal. There's a strong focus on quality, safety, and creating memorable experiences, driven by the Mack family's long-term vision.

HQ Significance:

The Rust headquarters is not just an administrative center but the heart and soul of Europa-Park. Its location is synonymous with the brand itself. It's the birthplace of the park's innovations, the hub for its extensive workforce, and the core of its identity as a leading European tourist destination and a showcase for the Mack family's expertise in leisure and entertainment.

Values Reflected in HQ: The headquarters and the entire resort reflect core values such as family entertainment, innovation (stemming from Mack Rides), exceptional quality, meticulous attention to detail, European unity and culture (through its themed lands), sustainability, and a long-term commitment to guest satisfaction and employee well-being.

Location:

While Europa-Park's physical theme park and resort operations are concentrated in Rust, Germany, its global presence is significant. It attracts a diverse international audience, with a substantial number of visitors from France, Switzerland, Benelux countries, and increasingly from further afield. The park supports this through multilingual staff and services, targeted international marketing campaigns, and active participation in global tourism fairs and industry associations. Furthermore, the Mack family's associated company, Mack Rides, based in Waldkirch, exports amusement rides worldwide, indirectly enhancing the global recognition of the Europa-Park brand and its expertise in the leisure industry. MackNeXT, another group entity, also develops innovative media and entertainment concepts for an international market.

Street Address:

Europa-Park-Straße 2

City:

Rust

State/Province:

Baden-Württemberg

Country:

Germany