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Euro Auctions
What Does Euro Auctions Do?
Euro Auctions is a globally recognized auctioneer specializing in industrial plant, construction equipment, and agricultural machinery. Founded in 1998 by the Keys family, the company conducts numerous unreserved public auctions each year from its permanent sites in Europe, the Middle East, Australia, and North America, as well as online. They offer a wide range of new and used heavy equipment, connecting buyers and sellers from around the world and providing a transparent and efficient marketplace.
Where Is Euro Auctions's Headquarters?
HQ Function
Serves as the central administrative hub, a major auction site, and coordination center for global operations, including finance, marketing, logistics, and strategic planning.
Notable Features:
Expansive auction yard capable of displaying thousands of pieces of heavy machinery, multiple permanent auction arenas, advanced online bidding facilities, and extensive administrative offices. It's one of their largest and most active permanent sites.
Work Culture:
A dynamic, results-driven environment focused on customer service, operational efficiency in auction processes, and deep expertise in heavy machinery. Emphasizes teamwork, logistical precision, and a 'can-do' attitude typical of a family-founded global business.
HQ Significance:
The Dromore site is the birthplace and nerve center of Euro Auctions, remaining a key operational and strategic hub. Its success and expansion from this location established the model for the company's global growth.
Values Reflected in HQ: Entrepreneurial spirit, commitment to customer service, operational excellence, transparency in transactions, and a deep understanding of the global heavy equipment market.
Location:
Euro Auctions maintains a significant global presence with permanent auction sites and representative offices across Europe (UK, Ireland, Germany, Spain), the Middle East (UAE), Australia, and North America (USA via its Yoder & Frey brand). These strategically located hubs support live and online auctions, equipment inspections, international shipping and logistics, dedicated customer support teams, and regional market development. This network allows Euro Auctions to effectively serve a worldwide clientele of buyers and sellers in the heavy machinery, construction, and agricultural sectors.
Street Address:
72-74 Omagh Road
City:
Dromore
State/Province:
Co. Tyrone
Country:
Northern Ireland, UK
Where Else Does Euro Auctions Operate Around the World?
Leeds, UK
Address: Roall Lane, Kellington, Goole, DN14 0NY, UK
Serves as a primary auction hub for the United Kingdom, catering to a large domestic market and facilitating international participation.
Dormagen, Germany
Address: Kohnacker 110, D-41542, Dormagen, Germany
Acts as a central auction point for continental Europe, particularly targeting the German, Benelux, and Eastern European markets.
Zaragoza, Spain
Address: Autovía A2, Km 332.5, 50180 Utebo, Zaragoza, Spain
Caters to Spain, Portugal, and Southern France, providing a regional marketplace for heavy equipment.
Dubai, UAE
Address: Plot No. S20306, Jebel Ali Freezone South, Dubai, UAE
Connects machinery buyers and sellers across the Middle East, Africa, and parts of Asia, leveraging Dubai's status as a global trade hub.
Brisbane, Australia
Address: 153 Main Beach Road, Pinkenba, QLD 4008, Australia
Serves the Australian and New Zealand markets, offering a dedicated platform for machinery auctions in Oceania.
Kissimmee, Florida, USA
Address: 600 Perfectly Seasoned Way, Kissimmee, FL 34746, USA
Serves the US market, particularly the Southeast, with a strong focus on construction and agricultural equipment auctions under the Yoder & Frey brand.
Buying Intent Signals for Euro Auctions
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Euro Auctions? Meet the Executive Team
As of April 2025, Euro Auctions' leadership includes:
Who's Investing in Euro Auctions?
Euro Auctions has been backed by several prominent investors over the years, including:
What Leadership Changes Has Euro Auctions Seen Recently?
As a privately owned company, Euro Auctions does not typically publicize detailed executive team changes. Publicly available information on specific executive hires or exits within the last 12 months is limited, suggesting stability in key leadership roles.
What Technology (Tech Stack) Is Used byEuro Auctions?
Discover the tools Euro Auctions uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Euro Auctions Email Formats and Examples
Euro Auctions commonly uses the email format [first].[last]@euroauctions.com for its employees. For general inquiries, specific departmental or regional contact emails are also provided on their website, typically like info@euroauctions.com.
[first].[last]@euroauctions.com
Format
jonnie.keys@euroauctions.com
Example
85%
Success rate
What's the Latest News About Euro Auctions?
Euro Auctions News (Official) • May 16, 2024
Euro Auctions Group Smashes Records with First Ever GBP £70 Million Sale in Leeds
Euro Auctions achieved a record-breaking sale at its flagship Leeds site, with the April auction realizing a total hammer price exceeding £70 million, marking the largest auction in the company's history and a 20% increase on the previous record....more
Euro Auctions News (Official) • February 29, 2024
Euro Auctions Brisbane Achieves Record-Breaking Sale with Over AUD $30 Million
Euro Auctions' Brisbane site reported a record-breaking auction in February, with total sales surpassing AUD $30 million. The auction attracted a global audience of bidders for a diverse range of machinery, with strong online participation....more
Euro Auctions News (Official) • January 18, 2024
Yoder & Frey Kicks Off 2024 with Strong Winter Auction in Florida
Yoder & Frey, part of the Euro Auctions group, successfully launched its 2024 auction calendar with a robust winter sale in Kissimmee, Florida. The auction saw strong bidding and high clearance rates, signaling continued demand in the US heavy equipment market....more
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