What Does ettitude Do?

Total employees21
HeadquartersLos Angeles
Founded2014

ettitude is a direct-to-consumer sustainable lifestyle brand offering modern, eco-conscious bedding, sleepwear, and bath essentials made from their proprietary CleanBamboo™ fabric. Founded on the belief that comfort and sustainability can coexist, ettitude focuses on innovative textile development to create products that are gentle on the skin and the planet. Their signature bamboo lyocell fabric is known for its softness, breathability, hypoallergenic properties, and significantly lower environmental impact compared to traditional cotton or bamboo viscose.

Where Is ettitude's Headquarters?

HQ Function

Oversees global strategy, marketing, product innovation, e-commerce operations, and customer experience, with a strong focus on the North American market.

Notable Features:

Likely a modern, open-plan office space designed to foster collaboration and creativity, incorporating natural elements and sustainable materials that align with the brand's eco-conscious ethos.

Work Culture:

A dynamic, purpose-driven environment that values sustainability, innovation, customer satisfaction, and ethical practices. Emphasis on teamwork, creativity, and a passion for creating a positive impact.

HQ Significance:

The Los Angeles headquarters is pivotal for ettitude's growth in the significant US market and acts as the command center for its international brand development and operational scaling.

Values Reflected in HQ: The headquarters' operational focus and likely design reflect ettitude's core values of sustainability, innovation, comfort, transparency, and modern living.

Location:

ettitude operates a global e-commerce platform, shipping its sustainable bamboo products to customers in numerous countries, including the USA, Canada, Australia, UK, and parts of Europe and Asia. Their global functions include international marketing and customer support tailored to various regions, and a supply chain with manufacturing partners in Asia. The brand actively engages with a worldwide community focused on sustainable living.

Street Address:

Specific street address not publicly listed

City:

Los Angeles

State/Province:

California

Country:

USA

Where Else Does ettitude Operate Around the World?

Melbourne, Victoria/Australia

Address: Specific address not publicly listed

Serves as a key touchpoint for the Australian and New Zealand markets, maintaining brand presence and supporting regional logistics and partnerships.

Buying Intent Signals for ettitude

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading ettitude? Meet the Executive Team

As of April 2025, ettitude' leadership includes:

Phoebe Yu - Co-Founder & CEO
Kat Dey - Co-Founder & President
Ashleigh Grier - Chief Operating Officer

Who's Investing in ettitude?

ettitude has been backed by several prominent investors over the years, including:

Drumbeat Ventures
Social Impact Capital
Toogood Capital
Baboon Ventures

What Leadership Changes Has ettitude Seen Recently?

Hire1
Exits0

In the last 12 months, ettitude has focused on strengthening its operational leadership, notably with the appointment of a new Chief Operating Officer to support its continued growth and scaling efforts.

New Appointments:

Ashleigh Grier, Ashleigh Grier joined ettitude as Chief Operating Officer, bringing expertise in scaling direct-to-consumer brands and enhancing operational efficiency.

What Technology (Tech Stack) Is Used byettitude?

Discover the tools ettitude uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

ettitude Email Formats and Examples

ettitude commonly uses the email format consisting of the employee's first name followed by '@ettitude.com'. This is a straightforward and frequently encountered pattern for the company.

[first]@ettitude.com

Format

phoebe@ettitude.com

Example

85%

Success rate

What's the Latest News About ettitude?

ForbesSeptember 7, 2023

ettitude Co-Founder Phoebe Yu on Building a Sustainable Bedding Brand

Forbes featured an interview with Phoebe Yu, co-founder and CEO of ettitude, detailing her journey in establishing a successful multi-million dollar brand focused on sustainable bamboo lyocell bedding and her vision for the company's future....more

ByrdieAugust 16, 2023

ettitude Waffle Bathrobe Praised by Byrdie for Luxurious Comfort

Lifestyle publication Byrdie reviewed ettitude's Waffle Bathrobe, highlighting its exceptional comfort, softness, and sustainable CleanBamboo™ material, naming it a top product....more

Inc.March 29, 2023

ettitude Founder Phoebe Yu Profiled by Inc. for Sustainable Innovation

Inc. magazine profiled ettitude founder Phoebe Yu, focusing on her innovative approach to creating luxury sustainable bedding from bamboo, disrupting the traditional home textiles industry with an eco-friendly alternative....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including ettitude, are just a search away.