What Does CHEREAU Do?

Total employees369
HeadquartersAvranches
Founded1951

Établissements Jean Chéreau SAS, commonly known as Chéreau, is a leading European manufacturer specializing in the design and production of high-quality refrigerated semi-trailers and truck bodies. Founded in 1950 by Jean Chéreau in Avranches, France, the company has built a strong reputation for innovation, durability, and performance in the temperature-controlled transport industry. Chéreau's products are essential for a wide range of sectors, including food distribution, pharmaceuticals, and logistics, ensuring the safe and efficient transport of perishable goods. The company is committed to sustainability and continuous improvement, often pioneering new technologies to enhance insulation, reduce energy consumption, and improve the environmental footprint of its vehicles. Chéreau is part of The Reefer Group, a leading European player in the refrigerated vehicle market, alongside SOR Ibérica.

Where Is CHEREAU's Headquarters?

HQ Function

Serves as the company's main administrative center, housing management, R&D, sales, and core design engineering teams. It is also a key manufacturing site for their specialized refrigerated vehicles.

Notable Features:

The Avranches site is a significant industrial complex equipped with advanced manufacturing technologies for producing high-performance refrigerated bodies. It has been the historical heart of the company since its inception.

Work Culture:

The work culture at Chéreau's headquarters is characterized by a strong engineering focus, precision manufacturing, a commitment to quality, and innovation. There is a sense of pride in French industrial expertise and a collaborative approach to developing cutting-edge solutions for the transport sector.

HQ Significance:

The Avranches headquarters is historically significant as the birthplace of the company and remains central to its operations, innovation strategy, and brand identity in the refrigerated transport industry in Europe.

Values Reflected in HQ: The headquarters reflects Chéreau's core values of innovation, quality craftsmanship, customer focus, and reliability, evident in its advanced production processes and sustained investment in research and development.

Location:

While Chéreau's manufacturing operations are based in France (Avranches and Ducey), its refrigerated vehicles are distributed and utilized across Europe and in select international markets. This reach is achieved through an extensive network of dealers, sales partners, and service centers. Chéreau products support critical cold chain logistics for various industries, with a particularly strong footprint in Western and Central Europe. As part of The Reefer Group, its market access and service capabilities are further enhanced across the continent.

Street Address:

ZA du Cromel - BP53

City:

Avranches

State/Province:

Normandy

Country:

France

Where Else Does CHEREAU Operate Around the World?

Ducey-Les Chéris, Normandy, France

Address: ZI Ouest - Route de Saint-James, 50220 Ducey-Les Chéris, France

This facility plays a crucial role in Chéreau's overall production strategy, enabling the company to meet market demand. It is also a significant employer in the region, contributing to the local economy.

Buying Intent Signals for CHEREAU

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading CHEREAU? Meet the Executive Team

As of April 2025, CHEREAU' leadership includes:

Damien Destremau - Président, Chéreau SAS (also CEO, The Reefer Group)
Pierre-Yves Le Bot - Directeur Général (Managing Director), Chéreau SAS
Christophe Danton - Directeur Commercial et Marketing (Sales and Marketing Director), Chéreau SAS
Frédéric Villovitch - Directeur Industriel et Supply Chain (Industrial and Supply Chain Director), Chéreau SAS
Philippe Legendre - Directeur Administratif et Financier (Chief Financial Officer), Chéreau SAS

Who's Investing in CHEREAU?

CHEREAU has been backed by several prominent investors over the years, including:

Miura Partners (via The Reefer Group)

What Leadership Changes Has CHEREAU Seen Recently?

Hire0
Exits0

No major publicly announced executive hires or exits specifically for Chéreau SAS have been identified in the last 12 months. Key leadership appointments are typically stable or announced at The Reefer Group level if they impact the broader organization.

What Technology (Tech Stack) Is Used byCHEREAU?

Discover the tools CHEREAU uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

CHEREAU Email Formats and Examples

Chéreau SAS primarily uses the email domain chereau.com. Common email formats for French companies like Chéreau often involve a combination of the first name initial and the last name.

[first_initial].[last_name]@chereau.com

Format

p.lebot@chereau.com

Example

75%

Success rate

What's the Latest News About CHEREAU?

chereau.comFebruary 8, 2024

Chéreau SAS Certified as Top Employer France 2024

Chéreau SAS announced it has been officially certified as a Top Employer 2024 in France by the Top Employers Institute. This recognition highlights the company's excellence in human resources practices and its commitment to providing an outstanding work environment for its employees....more

transportinfo.frNovember 22, 2023

Chéreau SAS wins the IoT Awards 2023 innovation prize for its Chéreau Next solution

During the Solutrans 2023 show, Chéreau SAS was awarded the innovation prize at the IoT Awards in the 'Smart Supply Chain' category for its Chéreau Next solution. This system represents a new generation of intelligent and connected semi-trailers designed to optimize logistics and transport operations....more

chereau.comSeptember 19, 2023

Chéreau SAS Unveils Its New Visual Identity

Chéreau SAS launched a new visual identity, including a modernized logo and brand image, to reflect its evolution, innovation, and future ambitions in the refrigerated transport market. The new branding aims to reinforce its position as a leader in the sector....more

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