What Does Etos Do?

Total employees1987
HeadquartersZaandam
FoundedN/A

Etos is a prominent drugstore chain in the Netherlands, renowned for its comprehensive range of health, beauty, baby, and personal care products, alongside over-the-counter medications and expert advice. Established in 1919 and currently a key brand under Ahold Delhaize, Etos is dedicated to enhancing customer well-being. The company achieves this through accessible, expert guidance and a distinctive line of own-brand products. With hundreds of stores across the Netherlands, Etos consistently focuses on delivering quality, fostering innovation, and prioritizing the health and satisfaction of its customers.

Where Is Etos's Headquarters?

HQ Function

Serves as the central management, brand strategy, marketing, and product assortment planning hub for the Etos retail chain, operating under the Ahold Delhaize group.

Notable Features:

Located within the modern Ahold Delhaize corporate headquarters, benefiting from state-of-the-art infrastructure, collaborative workspaces, and shared corporate amenities. Emphasis on sustainable and efficient operations.

Work Culture:

A dynamic, retail-focused culture emphasizing customer well-being, health & beauty expertise, teamwork, and continuous innovation. It aligns with Ahold Delhaize's broader corporate values of care, integrity, teamwork, and customer-first thinking.

HQ Significance:

Strategic hub for one of the Netherlands' leading drugstore chains, driving retail strategy, product innovation, and customer experience. Its integration with Ahold Delhaize provides significant operational efficiencies and strategic advantages in the competitive retail market.

Values Reflected in HQ: Customer-centricity, focus on health and wellness, commitment to quality and affordability, accessibility of products and advice, and responsible retailing, in line with Ahold Delhaize's broader sustainability and community engagement goals.

Location:

Etos primarily operates within the Netherlands, maintaining a strong national presence with hundreds of stores. Its international dimension is mainly through its parent company, Ahold Delhaize, which has extensive global operations in food and drug retail across Europe, the United States, and Indonesia. Etos benefits from Ahold Delhaize's global sourcing capabilities, advanced supply chain expertise, and international best practices in retail management and product development. While Etos stores are a Dutch staple, the brand's quality standards and innovation are influenced by global trends and Ahold Delhaize's worldwide insights.

Street Address:

Provincialeweg 11

City:

Zaandam

State/Province:

North Holland

Country:

Netherlands

Where Else Does Etos Operate Around the World?

Beverwijk, North Holland/Netherlands

Address: Wijkermeerweg 10, 1948 NW Beverwijk, Netherlands (Ahold Delhaize Distribution Center)

Supports the comprehensive supply chain for Etos stores within its designated service region, ensuring timely replenishment of diverse product stocks and contributing to the overall operational efficiency and customer satisfaction for the Etos brand throughout the Netherlands.

Buying Intent Signals for Etos

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Etos? Meet the Executive Team

As of April 2025, Etos' leadership includes:

Pilar Barrio - General Manager Etos
Rob Heesen - Director Commercial Operations & Format Etos

Who's Investing in Etos?

Etos has been backed by several prominent investors over the years, including:

As Etos is a brand of Ahold Delhaize N.V., its investors are the shareholders of Ahold Delhaize. Major institutional investors include:
BlackRock, Inc.
Norges Bank Investment Management
The Vanguard Group, Inc.
FIL Investments International
Amundi Asset Management

What Leadership Changes Has Etos Seen Recently?

Hire1
Exits0

Pilar Barrio was appointed General Manager of Etos in early 2023. Public announcements for other Etos-brand specific executive team changes within the immediate last 12 months are not prominent; such changes are typically integrated within broader Ahold Delhaize group announcements.

New Appointments:

Pilar Barrio, Pilar Barrio appointed as General Manager of Etos, taking leadership of the brand within Ahold Delhaize.

What Technology (Tech Stack) Is Used byEtos?

Discover the tools Etos uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Etos Email Formats and Examples

Etos, being part of Ahold Delhaize, likely adheres to standardized corporate email format conventions used within the parent company. While specific internal patterns are not publicly disclosed, common professional email formats often involve combinations of first name and last name with the company domain.

A plausible format is `firstname.lastname@etos.nl` or `f.lastname@etos.nl`. For example: `j.doe@etos.nl`.

Format

pilar.barrio@etos.nl (example, using a known executive name)

Example

70%

Success rate

What's the Latest News About Etos?

MarketingTribuneMarch 18, 2024

Etos launches new brand campaign 'Voor iedere dag beter'

Etos has unveiled a new brand campaign, 'Voor iedere dag beter' ('For every day better'), which highlights its commitment to supporting customers' daily well-being. The campaign focuses on affordable quality products and expert advice, and is promoted across TV, online platforms, and in-store marketing efforts....more

Etos PersFebruary 27, 2024

Etos once again named Best Drugstore in the Netherlands

For the [specific number, e.g., 11th] time, Etos has been voted 'Best Drugstore in the Netherlands' in the 'Retailer of the Year' elections. This award recognizes Etos's commitment to customer service, product range, and store experience, as voted by Dutch consumers....more

Ahold Delhaize NewsNovember 9, 2023

Etos contributes to Ahold Delhaize's solid Q3 performance with focus on value

In Ahold Delhaize's Q3 2023 earnings report, the performance of its brands, including Etos, was highlighted. Etos continued to focus on providing value to customers through its own-brand products and promotions, navigating a challenging inflationary environment while maintaining its market position in the Dutch health and beauty sector....more

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