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eToro's Overview

Total employees2546
HeadquartersBnei Brak
Founded2007

eToro is a global social trading and multi-asset brokerage company that focuses on providing financial and copy trading services. Founded in 2007, eToro has become a major player in the fintech revolution, empowering millions of users in over 100 countries to trade and invest in a simple and transparent way. The platform allows users to invest in a variety of assets, including stocks, cryptocurrencies, commodities, and ETFs, and offers unique features like CopyTrader™, enabling users to replicate the trading strategies of successful investors. eToro's mission is to open up global markets for everyone to trade and invest.

Where is eToro's Headquarters?

HQ Function

Serves as the central hub for eToro's global research and development, product innovation, core technology infrastructure, and strategic operations management.

Notable Features:

Modern, high-tech office environment designed to foster collaboration and innovation, featuring open-plan workspaces, advanced technological infrastructure, and amenities suited for a dynamic fintech workforce.

Work Culture:

Characterized by a fast-paced, innovative, and collaborative fintech environment. Emphasis on teamwork, technological advancement, and a mission-driven approach to democratizing financial markets.

HQ Significance:

The Tel Aviv headquarters is critical for eToro's technological edge and product development, driving the platform's features and global expansion from one of the world's leading tech ecosystems.

Values Reflected in HQ: The headquarters' design and atmosphere likely reflect eToro's core values of innovation, simplicity, transparency, and community, aiming to create an inspiring and productive environment for its employees.

Location:

eToro supports a wide range of functions globally, including platform development and maintenance, multi-lingual customer support, regional marketing and business development, regulatory compliance across multiple jurisdictions, cybersecurity operations, and financial services. Its geographically distributed offices ensure localized operations and adherence to diverse regulatory frameworks, enabling it to serve millions of users in over 100 countries.

Street Address:

BSR Tower 3, Kinneret St 5

City:

Bnei Brak

State/Province:

Tel Aviv District

Country:

Israel

eToro's Global Presence

Limassol, Cyprus

Address: eToro (Europe) Ltd., KIBC, 7th Floor, 4 Profiti Ilia Street, Germasogeia, 4046 Limassol, Cyprus

Acts as a key operational and regulatory hub for eToro in Europe, ensuring adherence to MiFID II and other local financial regulations, and facilitating access to European financial markets for its clients.

London, United Kingdom

Address: eToro (UK) Ltd., 24th floor, One Canada Square, Canary Wharf, London E14 5AB, United Kingdom

Ensures eToro's services meet the standards set by the UK's Financial Conduct Authority and caters to the specific needs of the UK investment community.

Hoboken, New Jersey, USA

Address: eToro USA LLC, 221 River St., 9th Floor, Hoboken, NJ 07030, USA

Drives eToro's growth in the North American market, adapting its global platform to meet US regulatory requirements and customer preferences.

Sydney, Australia

Address: eToro AUS Capital Limited, Level 33, Australia Square, 264 George Street, Sydney NSW 2000, Australia

Caters to the Australian market, ensuring compliance with local financial regulations and providing localized support and product offerings.

Buying Intent Signals for eToro

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of eToro

As of April 2025, eToro' leadership includes:

Yoni Assia - Co-founder & CEO
Ronen Assia - Co-founder & Chief Product and Innovation Officer
Meron Shani - Chief Financial Officer (CFO)
Avi Sela - Chief Operating Officer (COO)
Jonathan Lister Parsons - Chief Technology Officer (CTO)
Nir Szmulewicz - Chief Strategy Officer (CSO) & MD eToro Money
Tuval Chomut - Chief Solutions Officer
Israel ('Izzy') Kalina - Chief Commercial Officer

Investors of eToro

eToro has been backed by several prominent investors over the years, including:

SoftBank Vision Fund 2
ION Investment Group
Spark Capital
CommerzVentures
Ping An Ventures
DisruptiveAI (Betsy Cohen)
Menora Mivtachim
China Minsheng Financial

Executive New Hires/Exits in the Last 12 Months

Hire3
Exits0

In the past 12 months, eToro has strategically bolstered its leadership, particularly in key regional markets like the US and in specialized areas such as risk management, to support its ongoing growth and platform development. No high-profile executive departures have been publicly announced during this period.

New Appointments:

Jason Okenkwo, Jason Okenkwo was appointed as the new CEO for eToro's US operations, tasked with driving growth and strategy in the American market.
Dr. Anna Tadevosa, Dr. Anna Tadevosa joined eToro as Head of Social Trading Risk, bringing expertise to enhance risk management frameworks for its unique social trading features.
Kathy Krey, Kathy Krey was appointed as Head of US Marketing to strengthen eToro's brand presence and customer acquisition efforts in the United States.

Technology (Tech Stack) used by eToro

Discover the tools eToro uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

eToro Email Formats and Examples

eToro commonly uses the [first].[last]@etoro.com email format for its employees. This pattern is widely observed across various departments and global office locations.

[first].[last]@etoro.com

Format

john.doe@etoro.com

Example

75%

Success rate

News and media

ReutersApril 2, 2024

eToro news title: Social investing platform eToro targets IPO in 2025, CEO says

eToro CEO Yoni Assia announced that the social investment platform is targeting an Initial Public Offering (IPO) in 2025, potentially on Nasdaq or the New York Stock Exchange, with an estimated valuation of around $3.5 billion. The company is focusing on profitability and sustainable growth ahead of the planned listing....more

The PaypersOctober 26, 2023

eToro news title: eToro obtains crypto asset service provider registration in Spain

eToro announced it has successfully obtained registration as a crypto asset service provider (CASP) with the Bank of Spain. This regulatory approval allows eToro to offer its crypto services to users in Spain in full compliance with local regulations, further expanding its regulated crypto offerings in Europe....more

Finance MagnatesSeptember 12, 2023

eToro news title: eToro Gains CySEC CASP Registration for Crypto Services in Europe

eToro (Europe) Ltd. secured registration as a Crypto Asset Service Provider (CASP) from the Cyprus Securities and Exchange Commission (CySEC). This registration allows eToro to provide crypto-asset services across the European Economic Area from its Cypriot entity, enhancing its regulated crypto offerings....more

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