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Eton Shirts is a globally recognized Swedish brand specializing in luxury men's shirts and accessories. Founded in 1928 in Gånghester, Sweden, the company is renowned for its unwavering commitment to quality, craftsmanship, and innovation in both fabric technology and design. Eton offers an extensive collection of shirts, ranging from classic business and formal dress shirts to contemporary casual styles, all distinguished by their exceptional materials, precise fit, and meticulous attention to detail. The brand has a strong international presence, catering to discerning customers worldwide.
The headquarters serves as the central hub for global operations, including design, product development, research and innovation, marketing, brand management, and corporate administration.
The Gånghester facility integrates modern office spaces with the company's heritage, being close to or part of the original manufacturing site. It likely showcases Eton's commitment to quality and design, possibly featuring showrooms and design studios.
The work culture at Eton's HQ is expected to reflect Swedish values of collaboration, innovation, and work-life balance, combined with a strong passion for textiles, craftsmanship, and global fashion. There's a likely emphasis on sustainability and long-term quality.
Its location in Gånghester is of high significance, symbolizing Eton's deep roots in Swedish textile tradition and its legacy of shirt-making excellence that started in 1928. It underpins the brand's authenticity and commitment to its craft.
Eton Shirts has a significant global footprint, with its products available in over 50 countries worldwide. This is achieved through a multi-channel strategy that includes partnerships with high-end department stores, a network of independent retailers, select Eton brand stores, and a robust international e-commerce platform. Globally supported functions include international sales and distribution, localized marketing and brand management, global sourcing and supply chain operations, and customer service tailored to diverse international markets.
Stora Fabriksgatan 2
Gånghester
Västra Götaland County
Sweden
Address: 10 W 33rd St #608, New York, NY 10001
To drive market expansion in North America, manage key accounts, and enhance brand visibility by aligning with US fashion trends and consumer preferences.
Address: 2nd Floor, 123 Curtain Rd, London EC2A 3BX
To strengthen Eton's foothold in the competitive UK market, service regional clients effectively, and stay attuned to European fashion dynamics.
Address: Regeringsgatan 61, 111 56 Stockholm
To manage and grow the brand in its home market and the broader Scandinavian region, leveraging Stockholm's status as a key business and design center.
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As of April 2025, Eton Shirts' leadership includes:
Eton Shirts has been backed by several prominent investors over the years, including:
In the past 12 months, Eton Shirts experienced a key leadership change in its finance department with the appointment of a new Chief Financial Officer in the latter half of 2023. Other core executive roles appear to have maintained stability.
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Eton Shirts likely utilizes standard corporate email address formats. Common patterns for companies like Eton Shirts include combinations of the employee's first name and last name.
Eton Shirts Email format for example first.last@etonshirts.com or f.last@etonshirts.com
Format
john.doe@etonshirts.com
Example
80%
Success rate
FashionUnited • November 20, 2023
Eton Shirts' CEO, David Thörewik, outlined the company's strategic initiatives for expanding its presence in the U.S. market. He also discussed how the brand is adapting its offerings to meet the growing demand for 'smart casual' menswear in the post-pandemic era....more
MR Magazine • September 1, 2023
Eton Shirts announced the appointment of Per-Johan Dahlgren as its new Chief Financial Officer, effective from September 2023. Dahlgren brings a wealth of experience in finance and strategy from his previous roles, aiming to support Eton's continued growth....more
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