Etiqa
Etiqa's Overview
Etiqa is a multi-award-winning insurance and takaful provider across ASEAN, offering a full range of life and general conventional insurance products as well as family and general takaful plans. As a member of the Maybank Group, one of Asia's leading banking groups, Etiqa is committed to its brand promise of 'Making the world a better place.' This is achieved by providing humanizing, accessible, and affordable insurance and takaful solutions. With a significant presence in Malaysia, Singapore, Indonesia, the Philippines, and Cambodia, Etiqa serves millions of customers with innovative products, a strong focus on customer service, and increasing digitalization of its offerings.
Where is Etiqa's Headquarters?
HQ Function
The headquarters serves as the strategic command center for Etiqa's operations, overseeing corporate strategy, product development, financial management, and governance for its diverse insurance and takaful businesses across Malaysia and the ASEAN region.
Notable Features:
Menara Etiqa is a modern, Grade A office tower with a distinctive architectural design, equipped with state-of-the-art facilities. Its location offers excellent connectivity within Kuala Lumpur's business district.
Work Culture:
Etiqa fosters a work culture rooted in its 'HEART' values: HumanisE, Agility, Reliability, and Trust. The environment encourages innovation, collaboration, and customer-centricity, aiming to empower employees and support their professional development. Emphasis is placed on ethical practices and contributing positively to the community.
HQ Significance:
The Kuala Lumpur headquarters underscores Etiqa's strong Malaysian heritage and its pivotal role in the nation's financial services sector. It acts as the central hub for driving growth, innovation, and operational excellence for its expanding footprint in ASEAN.
Values Reflected in HQ: The headquarters' design, advanced infrastructure, and strategic location mirror Etiqa's commitment to professionalism, efficiency, and accessibility. The workspace is designed to promote collaboration and agility, aligning with its core values of humanizing insurance and building trust.
Location:
Etiqa has a strong presence across five ASEAN countries: Malaysia, Singapore, Indonesia, the Philippines, and Cambodia. Across these markets, Etiqa provides a comprehensive suite of financial solutions, including life insurance, general insurance, family takaful, general takaful, group medical insurance, and asset management services. The company focuses on tailoring its products and services to meet the diverse needs of local customers while leveraging group-wide expertise, digital capabilities, and a commitment to making insurance accessible and understandable.
Street Address:
Menara Etiqa, No.3, Jalan Bangsar, Kampung Haji Abdullah Hukum
City:
Kuala Lumpur
State/Province:
Wilayah Persekutuan Kuala Lumpur
Country:
Malaysia
Etiqa's Global Presence
Singapore, Singapore
Address: One Raffles Quay, #22-01 North Tower, Singapore 048583
Manages Etiqa's Singaporean operations, focusing on delivering tailored financial protection solutions. This office is crucial for Etiqa's ASEAN strategy, leveraging Singapore's status as a regional financial hub.
Jakarta, Indonesia
Address: PT Etiqa General Insurance Indonesia, Centennial Tower Lt.3 Zone D, Jl. Jend. Gatot Subroto Kav 24-25, Jakarta Selatan 12930, Indonesia
Expands Etiqa's presence in Indonesia, one of ASEAN's largest markets, by providing accessible and reliable insurance solutions and contributing to the group's regional growth.
Makati City, Metro Manila, Philippines
Address: Etiqa Philippines, 2nd Floor, Morning Star Center, 347 Sen. Gil Puyat Ave., Makati City 1200, Philippines
Strengthens Etiqa's market position in the Philippines by providing comprehensive insurance coverage and financial services to corporate clients and individuals, leveraging local expertise.
Phnom Penh, Cambodia
Address: Etiqa General Insurance (Cambodia) Plc., Building No. 20, Street 217, Sangkat Veal Vong, Khan 7 Makara, Phnom Penh, Cambodia
Establishes Etiqa's footprint in Cambodia, supporting the group's broader ASEAN expansion strategy by tapping into emerging market opportunities.
Buying Intent Signals for Etiqa
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Etiqa
As of April 2025, Etiqa' leadership includes:
Investors of Etiqa
Etiqa has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
The past year saw significant leadership transitions at Etiqa, highlighted by the retirement of Kamaludin Ahmad, the long-serving Group CEO of Maybank Ageas Holdings Berhad (MAHB), and the appointment of Mohamed Rafe Mohamed Haneef as his successor. Concurrently, new CEOs were appointed to lead Etiqa's distinct general and life/family takaful businesses in Malaysia.
Departures
New Appointments:
Technology (Tech Stack) used by Etiqa
Discover the tools Etiqa uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Etiqa Email Formats and Examples
Etiqa primarily uses the etiqa.com.my domain for its Malaysian operations and etiqa.com.sg for Singapore. Common email formats generally follow patterns like [firstname].[lastname] or [firstinitial][lastname]. For specific individuals, it's best to confirm the exact format.
[firstname].[lastname]@etiqa.com.my (e.g., john.doe@etiqa.com.my) or [firstinitial][lastname]@etiqa.com.my (e.g. jdoe@etiqa.com.my). Variations may exist.
Format
chris.eng@etiqa.com.my
Example
80%
Success rate
News and media
The Edge Malaysia • October 6, 2023
Etiqa appoints Mohamed Rafe Mohamed Haneef as new Group CEO of Maybank Ageas
Maybank Ageas Holdings Bhd (MAHB), the parent company of Etiqa Insurance and Takaful, has appointed Mohamed Rafe Mohamed Haneef as its new group chief executive officer (CEO) effective Nov 1, 2023. He succeeds Kamaludin Ahmad, who retired on June 30 after leading Etiqa since 2012....more
Fitch Ratings • November 28, 2023
Fitch Affirms Etiqa Insurance Pte. Ltd. at IFS 'A-'; Outlook Stable
Fitch Ratings has affirmed Singapore-based Etiqa Insurance Pte. Ltd.'s (Etiqa Singapore) Insurer Financial Strength (IFS) Rating at 'A-' (Strong). The Outlook is Stable. The affirmation reflects Etiqa Singapore's 'Favourable' company profile, 'Strong' capitalisation and leverage, and 'Good' financial performance and earnings....more
The Star • March 7, 2024
Etiqa launches new campaign to encourage younger generation to get protected
Etiqa has launched a new campaign aimed at encouraging the younger generation to secure insurance and takaful protection. The 'Dekat Je' campaign leverages digital platforms and relatable content to highlight the importance and accessibility of financial protection through Etiqa's range of products....more
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