What Does Ethos Do?

Total employees724
HeadquartersAustin
Founded2016

Ethos Life is a technology company dedicated to making life insurance simple, affordable, and accessible to everyone. Founded on the principle that protecting one's family shouldn't be complicated, Ethos leverages data science and modern technology to streamline the application process, often offering coverage without medical exams and in minutes, not weeks. Their mission is to provide ethical, transparent, and customer-centric life insurance solutions to help families secure their financial future.

Where Is Ethos's Headquarters?

HQ Function

The Austin headquarters serves as the central hub for core operations, including product development, engineering, marketing, customer support, underwriting innovation, and executive leadership.

Notable Features:

Likely a modern, open-concept office space designed to foster collaboration and innovation, reflecting its tech-company nature. It may include amenities typical of tech HQs aimed at employee well-being and productivity.

Work Culture:

Ethos Life's work culture is characterized by a fast-paced, mission-driven environment. It emphasizes innovation, customer obsession, transparency, and collaboration. Employees are often passionate about transforming the traditional life insurance industry.

HQ Significance:

Austin provides a rich talent pool, particularly in technology and data science, and a vibrant ecosystem for startups and growth-stage companies, supporting Ethos Life's expansion and innovation.

Values Reflected in HQ: The headquarters likely reflects values such as innovation, efficiency, collaboration, and a forward-thinking approach, aligning with their mission to modernize life insurance.

Location:

Ethos Life's services are primarily focused on the United States market, offering life insurance policies to US residents. However, the company supports its operations through a distributed workforce, which may include employees and contractors in various global locations, particularly in technology, engineering, and customer support functions. This global talent pool helps drive innovation and maintain operational efficiency.

Street Address:

640 W Cesar Chavez St, Suite A1

City:

Austin

State/Province:

Texas

Country:

USA

Where Else Does Ethos Operate Around the World?

Remote, USA/Global

Address: N/A (Distributed Workforce)

To attract top talent regardless of geographical location and support a flexible, modern work environment. While the company is US-focused in its service offering, its talent can be more widespread.

Buying Intent Signals for Ethos

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Ethos? Meet the Executive Team

As of April 2025, Ethos' leadership includes:

Peter Colis - Co-founder & CEO
Lingke Wang - Co-founder & President
Vipul Sharma - Chief Technology Officer
Erin L. O’Brien - Chief Insurance Officer
Troy Thompson - Chief Financial Officer
Marty Schafer - Chief Distribution Officer
Karan Rekhi - SVP, Product

Who's Investing in Ethos?

Ethos has been backed by several prominent investors over the years, including:

Sequoia Capital
Accel
GV (Google Ventures)
SoftBank Vision Fund 2
General Catalyst
Roc Nation
Will Smith (Dreamers VC)
Robert Downey Jr. (FootPrint Coalition Ventures)
Glade Brook Capital Partners
Arrive (a Roc Nation company)

What Leadership Changes Has Ethos Seen Recently?

Hire0
Exits0

Ethos Life has maintained relative stability in its core C-suite while potentially making strategic hires at the VP/SVP level to support growth. No major C-level departures have been widely publicized in the last 12-18 months.

What Technology (Tech Stack) Is Used byEthos?

Discover the tools Ethos uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Ethos Email Formats and Examples

Ethos Life commonly uses the [first].[last]@ethoslife.com or [first_initial][last]@ethoslife.com email formats. These are standard in many tech and corporate environments.

[first].[last]@ethoslife.com or [first_initial][last]@ethoslife.com

Format

peter.colis@ethoslife.com

Example

90%

Success rate

What's the Latest News About Ethos?

Forbes AdvisorJanuary 12, 2024

Ethos Life Insurance Review 2024

Forbes Advisor provided a positive review of Ethos Life, highlighting its quick online application process, options for no-medical-exam life insurance, and range of term and whole life policies. They noted its suitability for younger, healthier individuals seeking convenience....more

Ethos Life Blog / PR NewswireMay 25, 2023

Ethos Life and USAA Life Insurance Company Announce New Collaboration to Offer Life Insurance to USAA Members

Ethos announced a collaboration with USAA Life Insurance Company to make Ethos's modern life insurance platform available to USAA members, aiming to expand access to simple and affordable coverage for military families....more

TechCrunchJuly 12, 2021

Ethos raises $100M more at a $2.7B+ valuation to continue to drag life insurance into the modern era

Ethos secured an additional $100 million in funding, bringing its valuation to over $2.7 billion. The investment, led by SoftBank Vision Fund 2, aimed to support Ethos's mission of simplifying life insurance through technology and expanding its reach....more

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