Ethnio is a comprehensive user research operations (ReOps) platform designed to help researchers and product teams recruit, screen, schedule, and pay research participants efficiently. It integrates with various tools and offers features like dynamic participant pools, customizable screeners, automated scheduling, and global incentive payments, enabling high-quality user feedback collection at scale. Ethnio is known for its flexibility and focus on streamlining the logistical aspects of UX research for companies of all sizes, being proudly independent and self-funded.
Primary registered business address for legal, administrative, and mail correspondence, while the company operates on a remote-first model with a globally distributed team.
As a remote-first company, Ethnio's physical 'headquarters' is a registered office. The company's notable 'features' are its robust digital platform and its globally distributed team, rather than specific architectural highlights of a physical building.
Ethnio cultivates a remote-first work culture that emphasizes autonomy, flexibility, asynchronous communication, and strong digital collaboration. The focus is on results and empowering team members globally, fostering a balanced and productive environment.
The registered address in Oakland holds legal and administrative significance for Ethnio, Inc. Operationally, the company's 'presence' is defined by its online platform and its distributed team across the globe, showcasing a modern, flexible approach to business and talent acquisition.
Ethnio supports UX research globally, allowing customers to recruit and manage participants from diverse international locations. Their platform facilitates multi-language screeners, scheduling across timezones, and global incentive payments. Internally, Ethnio operates with a distributed team, with employees and contractors working remotely from various countries. This model enables continuous development, round-the-clock support for their global user base, and operations across different time zones.
21 Embarcadero Cove, Suite B
Oakland
CA
USA
Address: Not Applicable (Remote Team)
To leverage global talent, provide continuous support across different time zones, and foster a diverse and flexible work environment, aligning with their international customer base.
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As of April 2025, Ethnio' leadership includes:
Ethnio has been backed by several prominent investors over the years, including:
Based on publicly available information, Ethnio has maintained a stable executive team with no major announcements of new hires or exits in the last 12 months. This reflects continuity in their leadership.
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Ethnio likely utilizes common email address formats for its team members. Based on standard practices for tech companies with a short domain, a [first name]@[domain] structure is probable, or potentially [first initial][last name]@[domain].
[first]@ethn.io or [first].[last]@ethn.io
Format
example: nate@ethn.io or erin.m@ethn.io
Example
80%
Success rate
Ethnio Blog • February 13, 2024
Ethnio announced a new feature enabling automated synchronization of its participant Pool with HubSpot and Salesforce CRMs. This integration aims to streamline researcher workflows by keeping participant data consistent across platforms, improving efficiency in managing research contacts and outreach....more
Ethnio Blog • October 26, 2023
Ethnio announced its availability in the Intercom App Store, alongside a revamped help center and new features for Pool email opt-outs. These updates aim to improve integration capabilities and user support for researchers....more
Ethnio Blog • August 2, 2023
Ethnio has launched automatic transcription and editing capabilities for research recordings in multiple languages. This feature is designed to save researchers significant time in analyzing qualitative data by providing quick and editable transcripts directly within the Ethnio platform....more
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