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Ethical Traveler is a US-based non-profit organization and a project of the Earth Island Institute. Founded in 1996 by travel writer Jeff Greenwald, it empowers travelers to use their economic power to support human rights, environmental protection, and social justice worldwide. Ethical Traveler conducts research on developing nations' practices and publishes an annual list of 'The World's Ten Best Ethical Destinations,' encouraging travelers to visit countries making positive strides and influencing global tourism standards. Their work involves advocacy, education, and promoting responsible travel choices to foster a more just and sustainable world.
Serves as the central hub for research, advocacy, communications, and project management for Ethical Traveler's initiatives under the fiscal sponsorship of Earth Island Institute.
Located within the David Brower Center, a LEED Platinum certified building known as a hub for environmental and social justice organizations, promoting sustainability and collaboration.
Mission-driven, collaborative, and passionate, reflecting a strong commitment to environmentalism, human rights, and ethical practices. The culture is likely focused on research, advocacy, and impactful outreach.
The headquarters, through Earth Island Institute, provides critical administrative support, fiscal sponsorship, and a network of like-minded organizations, enabling Ethical Traveler to focus on its core mission.
While operationally based in the US, Ethical Traveler has a significant global impact through its research and annual reports on ethical destinations worldwide. Their work influences travelers globally and aims to affect tourism policies and practices in developing nations. They collaborate with international researchers and human rights organizations, and their findings are disseminated to a global audience.
2150 Allston Way, Suite 460
Berkeley
CA
USA
No additional office locations available.
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As of April 2025, Ethical Traveler' leadership includes:
Ethical Traveler has been backed by several prominent investors over the years, including:
Ethical Traveler maintains a small, consistent core team. Public records and news searches do not indicate any major executive hires or departures within the last 12 months. The leadership team appears stable.
Discover the tools Ethical Traveler uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Ethical Traveler typically uses a general contact email for public inquiries. Direct email formats for individual staff are not widely publicized to prevent spam, but inquiries can be directed through their main contact channels.
info@ethicaltraveler.org (for general inquiries). Individual formats are not publicly listed.
Format
info@ethicaltraveler.org
Example
70%
Success rate
Ethical Traveler Blog • January 4, 2023
Ethical Traveler released its annual list highlighting developing countries that are actively promoting human rights, preserving their environments, and supporting social welfare, while also creating a vibrant, community-based tourism industry. The 2023 list includes countries such as Barbados, Botswana, Chile, Costa Rica, Dominica, Grenada, Mongolia, Palau, Seychelles, and Uruguay....more
Ethical Traveler Blog • November 15, 2022
Ethical Traveler co-founder Jeff Greenwald shares insights on how travelers can engage more deeply with their destinations by adopting a journalistic mindset, encouraging curiosity, observation, and meaningful interactions to enrich their travel experiences....more
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