What Does Ethical Traveler Do?

Total employees7
HeadquartersBerkeley
Founded2002

Ethical Traveler is a US-based non-profit organization and a project of the Earth Island Institute. Founded in 1996 by travel writer Jeff Greenwald, it empowers travelers to use their economic power to support human rights, environmental protection, and social justice worldwide. Ethical Traveler conducts research on developing nations' practices and publishes an annual list of 'The World's Ten Best Ethical Destinations,' encouraging travelers to visit countries making positive strides and influencing global tourism standards. Their work involves advocacy, education, and promoting responsible travel choices to foster a more just and sustainable world.

Where Is Ethical Traveler's Headquarters?

HQ Function

Serves as the central hub for research, advocacy, communications, and project management for Ethical Traveler's initiatives under the fiscal sponsorship of Earth Island Institute.

Notable Features:

Located within the David Brower Center, a LEED Platinum certified building known as a hub for environmental and social justice organizations, promoting sustainability and collaboration.

Work Culture:

Mission-driven, collaborative, and passionate, reflecting a strong commitment to environmentalism, human rights, and ethical practices. The culture is likely focused on research, advocacy, and impactful outreach.

HQ Significance:

The headquarters, through Earth Island Institute, provides critical administrative support, fiscal sponsorship, and a network of like-minded organizations, enabling Ethical Traveler to focus on its core mission.

Values Reflected in HQ: Sustainability, environmental responsibility, community, collaboration, and social justice are deeply embedded in the location and the parent organization.

Location:

While operationally based in the US, Ethical Traveler has a significant global impact through its research and annual reports on ethical destinations worldwide. Their work influences travelers globally and aims to affect tourism policies and practices in developing nations. They collaborate with international researchers and human rights organizations, and their findings are disseminated to a global audience.

Street Address:

2150 Allston Way, Suite 460

City:

Berkeley

State/Province:

CA

Country:

USA

Where Else Does Ethical Traveler Operate Around the World?

No additional office locations available.

Buying Intent Signals for Ethical Traveler

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
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Corporate Finance
*Example signal, not calculated in real time

Who's Leading Ethical Traveler? Meet the Executive Team

As of April 2025, Ethical Traveler' leadership includes:

Jeff Greenwald - Co-Founder & Executive Director
Catherine Lerza - Co-Founder & Editor
Natalie Lefevre - Associate Director

Who's Investing in Ethical Traveler?

Ethical Traveler has been backed by several prominent investors over the years, including:

As a non-profit project of the Earth Island Institute, Ethical Traveler is funded through donations from individuals, foundations, and grants. It does not have traditional 'investors' but relies on charitable contributions to support its mission.

What Leadership Changes Has Ethical Traveler Seen Recently?

Hire0
Exits0

Ethical Traveler maintains a small, consistent core team. Public records and news searches do not indicate any major executive hires or departures within the last 12 months. The leadership team appears stable.

What Technology (Tech Stack) Is Used byEthical Traveler?

Discover the tools Ethical Traveler uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Ethical Traveler Email Formats and Examples

Ethical Traveler typically uses a general contact email for public inquiries. Direct email formats for individual staff are not widely publicized to prevent spam, but inquiries can be directed through their main contact channels.

info@ethicaltraveler.org (for general inquiries). Individual formats are not publicly listed.

Format

info@ethicaltraveler.org

Example

70%

Success rate

What's the Latest News About Ethical Traveler?

Ethical Traveler BlogJanuary 4, 2023

Ethical Traveler Announces The World's Ten Best Ethical Destinations for 2023

Ethical Traveler released its annual list highlighting developing countries that are actively promoting human rights, preserving their environments, and supporting social welfare, while also creating a vibrant, community-based tourism industry. The 2023 list includes countries such as Barbados, Botswana, Chile, Costa Rica, Dominica, Grenada, Mongolia, Palau, Seychelles, and Uruguay....more

Ethical Traveler BlogNovember 15, 2022

Ethical Traveler: Travel Like a Journalist

Ethical Traveler co-founder Jeff Greenwald shares insights on how travelers can engage more deeply with their destinations by adopting a journalistic mindset, encouraging curiosity, observation, and meaningful interactions to enrich their travel experiences....more

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