The Ethical Fashion Forum (EFF) was a non-profit organization established in 2006, dedicated to supporting and promoting sustainable practices within the fashion industry. It functioned as a collaborative movement and online platform (SOURCE), providing essential resources, business intelligence, and networking opportunities for companies and professionals committed to ethical fashion. EFF's core mission was to transform the fashion industry by making sustainability the standard, encouraging innovation, transparency, and fair labor practices throughout the supply chain. The organization and its initiatives later evolved, with its foundational work and network significantly contributing to the creation and mission of Common Objective (CO).
Served as the central hub for coordinating global initiatives, developing the SOURCE platform, managing its membership network, and organizing events for the sustainable fashion community.
Known as a dynamic center for the ethical fashion movement, fostering collaboration and innovation. It was recognized for its comprehensive resource library and as a venue for key industry workshops and discussions.
Characterized by a passionate, mission-driven, and collaborative environment, with a strong focus on education, advocacy, and practical solutions to drive positive change in the fashion industry.
The London hub was pivotal in establishing EFF as a leading voice and a dedicated platform for ethical and sustainable fashion, laying critical groundwork for future industry standards and collaborative efforts.
The Ethical Fashion Forum achieved a significant global presence primarily through its online SOURCE platform and an extensive international network of members and partners across numerous countries. It supported and connected sustainable fashion initiatives worldwide by providing accessible business intelligence, fostering cross-border partnerships, facilitating knowledge exchange, and uniting businesses, designers, and suppliers dedicated to ethical and sustainable practices throughout the global fashion supply chain.
The Grayston Centre, 28 Charles Square
London
N/A
United Kingdom
Address: N/A (Operated through a global network)
To promote sustainable fashion advocacy, share resources, and connect stakeholders (designers, brands, suppliers, NGOs) across diverse geographical regions, fostering a worldwide community committed to ethical practices.
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As of April 2025, Ethical Fashion Forum' leadership includes:
Ethical Fashion Forum has been backed by several prominent investors over the years, including:
The most significant organizational shift for the Ethical Fashion Forum was its evolution and integration into Common Objective (CO) around 2017-2018, led by EFF's founder Tamsin Lejeune. This strategic move aimed to scale the mission. Specific executive hires or exits in the 12 months leading up to this transition as a standalone entity are not widely publicized, as the focus was on this larger transformation.
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As the Ethical Fashion Forum has evolved into Common Objective, original @ethicalfashionforum.com email addresses are likely no longer active. During its operation, a common format for similar organizations was [first].[last]@[domain] or [first_initial][last]@[domain].
[first].[last]@ethicalfashionforum.com (speculative historical format)
Format
john.doe@ethicalfashionforum.com (example)
Example
10%
Success rate
Common Objective / Ethical Fashion Forum Archives • June 20, 2017 (Approximate announcement period)
The Ethical Fashion Forum declared its strategic evolution into Common Objective (CO), a new, more comprehensive platform designed to build upon EFF's decade of work. Led by EFF founder Tamsin Lejeune, CO aims to connect fashion professionals globally with sustainable business intelligence and a collaborative network, accelerating the mainstream adoption of sustainable practices in the fashion industry....more
Industry Publications (e.g., EcoTextile News, The Guardian archives) • October 5, 2012
The Ethical Fashion Forum's SOURCE Intelligence platform, launched to wide acclaim, established itself as a critical online B2B resource. It provided fashion professionals worldwide with essential data, tools, training, and connections to integrate sustainable and ethical practices effectively into their business operations and supply chains....more
Ethical Fashion Forum Foundation Records • March 15, 2006
The Ethical Fashion Forum was officially launched with a mission to make sustainable practices standard in the fashion industry. It aimed to unite businesses and individuals to reduce poverty, environmental damage, and promote ethical production methods throughout the fashion lifecycle....more
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