highperformr logo

Eternal Water's Overview

Total employees99
HeadquartersPleasanton
Founded2008

Eternal Water is a premium brand of naturally alkaline spring water, sourced from protected underground springs in the United States. The water is known for its high pH level, natural electrolytes, and minerals, which are preserved through a natural filtration process as the water passes through layers of ancient rock and sandstone. Eternal Water emphasizes purity and a 'Never Sourced From Municipal or Tap Water' promise, delivering a smooth taste and natural hydration. The company markets its products in distinctive, BPA-free bottles, targeting health-conscious consumers seeking high-quality hydration options.

Where is Eternal Water's Headquarters?

HQ Function

The Pleasanton headquarters likely oversees core corporate functions including strategic planning, marketing, sales leadership, finance, supply chain management, and administrative operations for the Eternal Water brand.

Notable Features:

Situated in a modern business park, the office likely features contemporary design and facilities conducive to collaboration and brand management. Specific architectural highlights are not widely publicized.

Work Culture:

The work culture at Eternal Water's headquarters is expected to be dynamic and brand-focused, emphasizing health, wellness, and product excellence. It likely fosters innovation in marketing and distribution within the competitive beverage industry.

HQ Significance:

This location serves as the central hub for Eternal Water's operations in North America, driving brand strategy, market expansion, and relationships with retailers and distributors.

Values Reflected in HQ: The choice of a professional business park location likely reflects values of efficiency, professionalism, and a commitment to growth and market leadership in the premium water segment.

Location:

Eternal Water's primary market focus is North America, with extensive distribution across the United States and availability in Canada. While they may engage in limited exports to other international markets, their core operations, including sourcing, bottling, marketing, sales, and distribution, are concentrated within the US. Their 'global' functions primarily support these North American activities, ensuring product quality and brand consistency across their main consumer base.

Street Address:

5925 W. Las Positas Blvd., Suite 105

City:

Pleasanton

State/Province:

CA

Country:

USA

Eternal Water's Global Presence

Mount Shasta, CA, USA

Address: Proximity to Shasta-Trinity National Forest (Specific bottling plant addresses are often not public)

Sourcing and bottling naturally alkaline spring water for the West Coast and potentially other regions, ensuring adherence to quality and purity standards.

Smoky Mountains, TN, USA

Address: Proximity to Cherokee National Forest / Smoky Mountains (Specific bottling plant addresses are often not public)

Sourcing and bottling naturally alkaline spring water for the Eastern and Central United States markets, maintaining product integrity and efficient distribution.

Allegheny National Forest, PA, USA

Address: Proximity to Allegheny National Forest (Specific bottling plant addresses are often not public)

Supplying naturally alkaline spring water to the Northeastern and Mid-Atlantic markets, contributing to national supply chain resilience.

Buying Intent Signals for Eternal Water

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Eternal Water

As of April 2025, Eternal Water' leadership includes:

Karim Mashouf - Founder & CEO
Tahneen Mohammed - Vice President Marketing & Innovation
John LeRoy - Vice President of Sales
Lizann Paine - Director of Finance

Investors of Eternal Water

Eternal Water has been backed by several prominent investors over the years, including:

Swander Pace Capital

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Based on publicly available information, there have been no major executive new hires or departures announced by Eternal Water in the last 12 months. The leadership team appears to be stable.

Technology (Tech Stack) used by Eternal Water

Discover the tools Eternal Water uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Eternal Water Email Formats and Examples

Eternal Water likely utilizes standard corporate email formats. While the exact structure is not publicly confirmed, common patterns for companies of this nature include [first_initial][last]@[companydomain.com] or [first].[last]@[companydomain.com].

[first_initial][last]@eternalwater.com

Format

kmashouf@eternalwater.com

Example

80%

Success rate

News and media

BevNET.comMay 9, 2023

Eternal Water Launches New Still Flavors And Sparkling Water Line

Eternal Water announced the expansion of its product portfolio with the introduction of new still flavored water options—Cucumber Melon, Peach Ginger, and Strawberry Watermelon—and a new line of sparkling alkaline water in original and three flavors. This move aims to cater to a broader range of consumer preferences for healthy and flavorful hydration....more

PR NewswireOctober 2, 2018

Swander Pace Capital Acquires Eternal Water

Swander Pace Capital (SPC), a private equity firm specializing in investments in consumer product companies, announced its acquisition of Eternal Water. The partnership aims to leverage SPC's expertise to accelerate Eternal Water's growth, expand its distribution, and enhance its marketing efforts in the premium water category....more

Eternal Water Instagram / Company WebsiteMarch 12, 2024

Eternal Water Announces Partnership with Women's Sports Foundation

Eternal Water has partnered with the Women's Sports Foundation (WSF) as an official hydration partner. This collaboration aims to support female athletes and promote the importance of hydration in sports performance, aligning with Eternal Water's commitment to health and wellness....more

Highperformr’s free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Eternal Water, are just a search away.