HQ Function

Central hub for strategic planning, merchandising, marketing, human resources, finance, and supply chain management for the Etafashion brand under the De Prati umbrella.

Notable Features:

Modern office facilities designed to foster collaboration and innovation in retail management. Likely equipped with showrooms for merchandise planning and advanced IT infrastructure for managing a nationwide retail network.

Work Culture:

A dynamic, fast-paced retail environment focused on fashion trends, customer satisfaction, and operational excellence. Emphasis on teamwork, employee growth, and adapting to the evolving retail landscape.

HQ Significance:

The headquarters is crucial for coordinating operations across all Etafashion stores, ensuring brand consistency, and driving growth initiatives in the competitive Ecuadorean retail market.

Values Reflected in HQ: Customer-centricity, passion for fashion, integrity, innovation, and commitment to quality, aligning with the broader De Prati group values.

Location:

Etafashion's operations are primarily focused within Ecuador, where it has a strong national presence. Its global functions are mainly related to sourcing and procurement. The company imports a wide variety of fashion goods, apparel, and accessories from international markets, including Asia, Europe, and the Americas, to offer diverse and trendy products to its Ecuadorean customers. This involves relationships with international suppliers, manufacturers, and logistics providers.

Street Address:

Luque 502 y Boyacá

City:

Guayaquil

State/Province:

Guayas

Country:

Ecuador