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eStar
What Does eStar Do?
Estar Online is an established enterprise e-commerce platform and solutions provider, specializing in delivering sophisticated and scalable online retail experiences for leading brands and retailers across Australasia. For over 20 years, they have been at the forefront of e-commerce technology, offering a comprehensive suite of services including platform development, integrations, digital strategy, and managed services. Their focus is on enabling businesses to maximize their online sales potential and deliver exceptional customer experiences through robust and innovative technology.
Where Is eStar's Headquarters?
HQ Function
Serves as the main hub for research and development, core platform engineering, strategic leadership, and administrative operations for the company.
Notable Features:
Modern office facilities designed to foster collaboration and innovation, equipped with advanced technology infrastructure to support their software development lifecycle.
Work Culture:
A dynamic and innovative work environment focused on teamwork, technological excellence, and client success. Employees often engage in agile development practices and continuous learning to stay ahead in the fast-paced e-commerce industry.
HQ Significance:
The Christchurch HQ is pivotal to Estar Online's identity and operations, being its birthplace and the center of its technological innovation, driving its product roadmap and supporting its Australasian client base.
Values Reflected in HQ: The headquarters likely reflects Estar Online's commitment to innovation, quality, and collaboration through its design and operational setup.
Location:
Estar Online primarily operates and serves clients within Australasia (New Zealand and Australia). Their platform and services enable their retail clients to sell globally, supporting international currencies, shipping, and compliance. While their physical offices are concentrated in Australasia, their technological solutions empower businesses with a global reach.
Street Address:
Level 2, 125 Wrights Road
City:
Christchurch
State/Province:
Canterbury
Country:
New Zealand
Where Else Does eStar Operate Around the World?
Melbourne, VIC/Australia
Address: Level 4, 152 Elizabeth Street, Melbourne VIC 3000, Australia
To provide dedicated, localized support and strategic e-commerce guidance to Australian retailers, facilitate new business development, and manage complex implementations for clients in the region.
Buying Intent Signals for eStar
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading eStar? Meet the Executive Team
As of April 2025, eStar' leadership includes:
Who's Investing in eStar?
eStar has been backed by several prominent investors over the years, including:
What Leadership Changes Has eStar Seen Recently?
Estar Online experienced a key leadership transition in the past year with the appointment of a new CEO to steer the company's strategic direction and growth.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byeStar?
Discover the tools eStar uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
eStar Email Formats and Examples
Estar Online commonly uses the [first].[last]@estaronline.com email format. This is a prevalent structure for professional communication within the company.
[first].[last]@estaronline.com
Format
jane.doe@estaronline.com
Example
85%
Success rate
What's the Latest News About eStar?
StopPress NZ • August 2, 2023
Estar Online Appoints Matt Neale as New CEO
Estar, an e-commerce solutions provider, has appointed Matt Neale as its new Chief Executive Officer. Neale takes over from Andrew Buxton and is tasked with leading the company's next phase of growth and innovation in the competitive Australasian e-commerce market....more
Estar Online Blog • May 10, 2023
Estar Online Partners with Yotpo to Supercharge E-commerce Experiences
Estar Online announced a strategic partnership with Yotpo, a leading e-commerce marketing platform. This collaboration aims to integrate Yotpo's suite of solutions, including reviews, loyalty programs, and SMS marketing, into the EstarOnline platform, providing retailers with enhanced tools to drive customer engagement and sales....more
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