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ERA Real Estate (Electronic Realty Associates) is a global residential real estate franchisor founded in 1971 in Kansas by Jim Jackson. It was built on the principle of leveraging the latest technology to empower real estate professionals and enhance the home buying and selling experience. ERA was one of the first real estate companies to use a fax machine for listings and later to embrace the internet. Known for its collaborative culture, innovative tools, and comprehensive training programs, ERA supports a vast network of affiliated brokers and sales associates worldwide. ERA Real Estate is a subsidiary of Anywhere Real Estate Inc. (formerly Realogy Holdings Corp.), one of the largest full-service residential real estate services companies in the U.S.
The headquarters serves as the central command for global franchise operations, brand strategy, technology development, marketing initiatives, training programs, and support services for ERA's international network of franchisees.
The facility is a modern corporate office designed to foster collaboration and innovation, equipped with state-of-the-art technology and meeting spaces. It shares resources and infrastructure with other Anywhere Real Estate brands.
The work culture at ERA's headquarters is dynamic, collaborative, and forward-thinking, emphasizing innovation, teamwork, and a strong commitment to supporting the success of its franchisees and agents. There's a focus on professional development and leveraging technology.
The Madison HQ is significant as it centralizes the global operations of a pioneering real estate brand, driving its strategic direction, technological advancements, and international growth. It's the nerve center for a network spanning numerous countries.
ERA Real Estate supports a robust global network of franchised brokerage offices in over 35 countries and territories. Globally supported functions include international brand marketing, technology platforms (like MoxiWorks integration), agent and broker training programs (e.g., ERA Professional Development), a global referral network to facilitate cross-border transactions, and operational best practices shared across the network. They also host international conferences and events to foster collaboration and knowledge sharing.
175 Park Avenue
Madison
New Jersey
USA
Address: Mountbatten Square, 229 Mountbatten Road, Singapore 398007 (ERA Asia Pacific HQ)
To manage and grow the ERA brand presence in the fast-developing Asia Pacific real estate market, adapting global strategies to diverse local cultures and economies.
Address: Sumitomo Fudosan Shinjuku Oak Tower 19F, 6-8-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo (ERA Japan HQ)
To expand ERA's market share in Japan by supporting local franchisees with culturally relevant tools and services, and to cater to both domestic and international clients interested in Japanese property.
Address: Bryanston, Sandton, Johannesburg (ERA South Africa National Office - Example Address)
To strengthen and expand the ERA brand across South Africa, providing localized support and leveraging global best practices for the African real estate landscape.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, ERA Real Estate' leadership includes:
ERA Real Estate has been backed by several prominent investors over the years, including:
In October 2023, Alex Vidal was appointed as the new President of ERA Real Estate, succeeding Sherry Chris who transitioned to an executive advisor role at parent company Anywhere Real Estate Inc. Ben Rausch was also promoted to COO in early 2024.
Discover the tools ERA Real Estate uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
For ERA Real Estate corporate employees, email addresses typically follow standard corporate patterns, often utilizing the @era.com domain or sometimes the parent company domain @anywhere.re. Franchisees and agents will have email addresses associated with their specific brokerage, which can vary widely (e.g., @erabrokeragefirm.com).
[first].[last]@era.com or [first_initial][last_name]@era.com. Example: jane.doe@era.com or jdoe@era.com. For parent company: [first].[last]@anywhere.re.
Format
alex.vidal@era.com
Example
80%
Success rate
RISMedia • January 24, 2024
ERA Real Estate announced the promotion of Ben Rausch to the position of chief operating officer (COO). In his new role, Rausch will oversee ERA’s operational strategies and ensure efficiency across the brand....more
Inman News • October 26, 2023
ERA Real Estate, a subsidiary of Anywhere Real Estate, has appointed Alex Vidal as its new brand president. Vidal, previously with ERA flagship Howard Hanna Rand Realty, succeeds Sherry Chris, who is now an executive advisor at Anywhere....more
ERA Press Release • September 12, 2023
ERA Real Estate has been recognized by Entrepreneur magazine as a Top Franchise for Veterans for the fourth year in a row. The ranking highlights the company's commitment to supporting veterans in their entrepreneurial journeys in real estate....more
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