What Does ERA Real Estate Do?

Total employees3512
HeadquartersMadison
Founded1972

ERA Real Estate (Electronic Realty Associates) is a global residential real estate franchisor founded in 1971 in Kansas by Jim Jackson. It was built on the principle of leveraging the latest technology to empower real estate professionals and enhance the home buying and selling experience. ERA was one of the first real estate companies to use a fax machine for listings and later to embrace the internet. Known for its collaborative culture, innovative tools, and comprehensive training programs, ERA supports a vast network of affiliated brokers and sales associates worldwide. ERA Real Estate is a subsidiary of Anywhere Real Estate Inc. (formerly Realogy Holdings Corp.), one of the largest full-service residential real estate services companies in the U.S.

Where Is ERA Real Estate's Headquarters?

HQ Function

The headquarters serves as the central command for global franchise operations, brand strategy, technology development, marketing initiatives, training programs, and support services for ERA's international network of franchisees.

Notable Features:

The facility is a modern corporate office designed to foster collaboration and innovation, equipped with state-of-the-art technology and meeting spaces. It shares resources and infrastructure with other Anywhere Real Estate brands.

Work Culture:

The work culture at ERA's headquarters is dynamic, collaborative, and forward-thinking, emphasizing innovation, teamwork, and a strong commitment to supporting the success of its franchisees and agents. There's a focus on professional development and leveraging technology.

HQ Significance:

The Madison HQ is significant as it centralizes the global operations of a pioneering real estate brand, driving its strategic direction, technological advancements, and international growth. It's the nerve center for a network spanning numerous countries.

Values Reflected in HQ: The headquarters reflects values of innovation (through its tech focus), collaboration (shared campus and open design principles), and global reach (coordinating international operations).

Location:

ERA Real Estate supports a robust global network of franchised brokerage offices in over 35 countries and territories. Globally supported functions include international brand marketing, technology platforms (like MoxiWorks integration), agent and broker training programs (e.g., ERA Professional Development), a global referral network to facilitate cross-border transactions, and operational best practices shared across the network. They also host international conferences and events to foster collaboration and knowledge sharing.

Street Address:

175 Park Avenue

City:

Madison

State/Province:

New Jersey

Country:

USA

Where Else Does ERA Real Estate Operate Around the World?

Singapore, Singapore

Address: Mountbatten Square, 229 Mountbatten Road, Singapore 398007 (ERA Asia Pacific HQ)

To manage and grow the ERA brand presence in the fast-developing Asia Pacific real estate market, adapting global strategies to diverse local cultures and economies.

Tokyo, Japan

Address: Sumitomo Fudosan Shinjuku Oak Tower 19F, 6-8-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo (ERA Japan HQ)

To expand ERA's market share in Japan by supporting local franchisees with culturally relevant tools and services, and to cater to both domestic and international clients interested in Japanese property.

Johannesburg, South Africa

Address: Bryanston, Sandton, Johannesburg (ERA South Africa National Office - Example Address)

To strengthen and expand the ERA brand across South Africa, providing localized support and leveraging global best practices for the African real estate landscape.

Buying Intent Signals for ERA Real Estate

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading ERA Real Estate? Meet the Executive Team

As of April 2025, ERA Real Estate' leadership includes:

Alex Vidal - President, ERA Real Estate
Sue Yannaccone - President and CEO, Anywhere Brands (Oversees ERA Real Estate)
Dave Collins - Senior Vice President, Broker Services, ERA Real Estate
Ben Rausch - Chief Operating Officer, ERA Real Estate

Who's Investing in ERA Real Estate?

ERA Real Estate has been backed by several prominent investors over the years, including:

ERA Real Estate is a wholly-owned subsidiary of Anywhere Real Estate Inc., which is a publicly traded company (NYSE: HOUS). Therefore, its investors are the shareholders of Anywhere Real Estate Inc. Key institutional investors in Anywhere Real Estate Inc. typically include major investment firms like The Vanguard Group, BlackRock, Dimensional Fund Advisors, etc. (Note: Specific holdings and percentages are subject to change).

What Leadership Changes Has ERA Real Estate Seen Recently?

Hire2
Exits0

In October 2023, Alex Vidal was appointed as the new President of ERA Real Estate, succeeding Sherry Chris who transitioned to an executive advisor role at parent company Anywhere Real Estate Inc. Ben Rausch was also promoted to COO in early 2024.

New Appointments:

Alex Vidal, Alex Vidal appointed as President of ERA Real Estate.
Ben Rausch, Ben Rausch promoted to COO, expanding his leadership within the company.

What Technology (Tech Stack) Is Used byERA Real Estate?

Discover the tools ERA Real Estate uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

ERA Real Estate Email Formats and Examples

For ERA Real Estate corporate employees, email addresses typically follow standard corporate patterns, often utilizing the @era.com domain or sometimes the parent company domain @anywhere.re. Franchisees and agents will have email addresses associated with their specific brokerage, which can vary widely (e.g., @erabrokeragefirm.com).

[first].[last]@era.com or [first_initial][last_name]@era.com. Example: jane.doe@era.com or jdoe@era.com. For parent company: [first].[last]@anywhere.re.

Format

alex.vidal@era.com

Example

80%

Success rate

What's the Latest News About ERA Real Estate?

RISMediaJanuary 24, 2024

ERA Real Estate Promotes Ben Rausch to COO

ERA Real Estate announced the promotion of Ben Rausch to the position of chief operating officer (COO). In his new role, Rausch will oversee ERA’s operational strategies and ensure efficiency across the brand....more

Inman NewsOctober 26, 2023

ERA Real Estate names Alex Vidal brand president

ERA Real Estate, a subsidiary of Anywhere Real Estate, has appointed Alex Vidal as its new brand president. Vidal, previously with ERA flagship Howard Hanna Rand Realty, succeeds Sherry Chris, who is now an executive advisor at Anywhere....more

ERA Press ReleaseSeptember 12, 2023

ERA® Real Estate Ranks as a Top Franchise for Veterans by Entrepreneur for the Fourth Consecutive Year

ERA Real Estate has been recognized by Entrepreneur magazine as a Top Franchise for Veterans for the fourth year in a row. The ranking highlights the company's commitment to supporting veterans in their entrepreneurial journeys in real estate....more

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