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Equinox
What Does Equinox Do?
Equinox is an American luxury fitness company that operates several lifestyle brands: Equinox high-performance fitness clubs, Equinox Hotels, Precision Run, Project by Equinox, Equinox Explore, Equinox Media (including the Equinox+ app), Furthermore, Pure Yoga, Blink Fitness, and SoulCycle. Known for its high-end facilities, top-tier trainers, and innovative group fitness classes, Equinox caters to a discerning clientele seeking a holistic approach to health and wellness. The brand has expanded beyond physical clubs into digital fitness with Equinox+ and into the hospitality sector with Equinox Hotels, aiming to provide a comprehensive luxury lifestyle experience.
Where Is Equinox's Headquarters?
HQ Function
The headquarters serves as the central command for Equinox's global operations, encompassing strategic planning, brand management, marketing, finance, human resources, legal, technology development (including Equinox+), and corporate administration for its diverse portfolio of fitness and lifestyle brands.
Notable Features:
The office at 895 Broadway is situated in a building with classic New York architecture in the Flatiron District. Internally, Equinox's space is designed to reflect its luxury brand, emphasizing modern aesthetics, collaborative workspaces, and likely incorporating wellness-focused elements for employees.
Work Culture:
Equinox's HQ culture is driven by its 'High-Performance Living' mantra. It's a fast-paced, ambitious environment with a strong emphasis on brand excellence, innovation in fitness and lifestyle, and a workforce passionate about health, wellness, and luxury services. Collaboration and a drive for results are key.
HQ Significance:
The New York City headquarters is highly significant as it centralizes leadership for a leading global luxury lifestyle brand. Its location in a prime NYC area reflects its premium market positioning and facilitates access to top talent, industry partnerships, and media opportunities.
Values Reflected in HQ: The headquarters, through its design, location, and the work conducted within, reflects Equinox's core values: commitment to excellence, fostering a community, embracing innovation, promoting a high-performance lifestyle, and maintaining a strong, aspirational brand identity.
Location:
Equinox operates its luxury fitness clubs in major metropolitan areas across the United States (including New York, Los Angeles, Chicago, Miami, San Francisco, Boston, Washington D.C.), Canada (Toronto, Vancouver), and the United Kingdom (London). Its digital fitness platform, Equinox+, extends its brand reach globally to users with internet access. The company is also expanding its presence in the luxury hospitality sector with Equinox Hotels in key international cities.
Street Address:
895 Broadway
City:
New York
State/Province:
NY
Country:
USA
Where Else Does Equinox Operate Around the World?
London, United Kingdom
Address: Rex House, 4-12 Regent St, St. James's, London SW1Y 4PE, UK (Regional Office)
To manage and expand Equinox's presence in the UK, ensure brand consistency and operational excellence, and tailor services and experiences to the local high-end consumer base.
Beverly Hills, California, USA
Address: 9777 Wilshire Blvd, Beverly Hills, CA 90212, USA (Likely Equinox Media / West Coast Hub)
To drive the growth and innovation of Equinox's digital offerings (Equinox+), leveraging talent and resources from the Los Angeles area's rich media and technology ecosystem, and supporting West Coast operations.
Buying Intent Signals for Equinox
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Equinox? Meet the Executive Team
As of April 2025, Equinox' leadership includes:
Who's Investing in Equinox?
Equinox has been backed by several prominent investors over the years, including:
What Leadership Changes Has Equinox Seen Recently?
Over the past year, Equinox has made strategic leadership appointments and experienced some transitions. Key changes include the appointment of Scott Rosen as President of Equinox Group and Liz Miersch's promotion to Chief Brand and Product Officer. Former COO Judy Turchin departed in early 2024.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byEquinox?
Discover the tools Equinox uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Equinox Email Formats and Examples
Equinox typically uses standard corporate email address formats. The most common patterns involve combinations of the employee's first name and last name, or first initial and last name, followed by the company domain.
[first].[last]@equinox.com or [first_initial][last]@equinox.com
Format
john.smith@equinox.com or jsmith@equinox.com
Example
75%
Success rate
What's the Latest News About Equinox?
Business Wire • February 20, 2024
Equinox Group Appoints Scott Rosen as President
Equinox Group, a global leader in luxury lifestyle and fitness, announced the appointment of Scott Rosen as its new President. Rosen will oversee all aspects of the business, focusing on driving growth and innovation across Equinox's diverse portfolio of brands, including Equinox Fitness Clubs, Equinox Hotels, SoulCycle, and Blink Fitness....more
Athletech News • April 26, 2024
Equinox Circle: High-Performance Living Goes Next Level With Luxury Concierge Service
Equinox has introduced Equinox Circle, a new premium membership tier that offers unparalleled luxury concierge services, exclusive access to partner brands, and highly personalized experiences. This initiative aims to further elevate Equinox's high-performance living philosophy for its most discerning members....more
Forbes • November 2, 2023
Equinox Makes A Bold Move Into Longevity And Regenerative Medicine
Equinox is expanding its wellness offerings by launching a new program focused on longevity and regenerative medicine. This initiative will provide members with access to advanced health assessments, personalized treatment plans, and therapies aimed at optimizing healthspan and vitality, marking a significant step for the luxury fitness brand into the preventative health space....more
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