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Equator Coffees's Overview

Total employees93
HeadquartersNovato
Founded1995

Equator Coffees is a distinguished specialty coffee roaster, retailer, and coffee farm co-owner founded in 1995 by Helen Russell and Brooke McDonnell in Marin County, California. Renowned for its commitment to quality, sustainability, and social responsibility, Equator Coffees is a certified B Corporation and was the first coffee roaster in California to achieve this status. The company focuses on direct relationships with coffee farmers, ensuring ethical sourcing and premium quality beans. Equator Coffees operates numerous inviting cafes, primarily in California, and has garnered prestigious awards, including being named the 'National Small Business of the Year' by the U.S. Small Business Administration in 2016. They are celebrated for their exceptional coffee, community engagement, and pioneering efforts in sustainable business practices within the coffee industry.

Where is Equator Coffees's Headquarters?

HQ Function

Serves as the primary hub for coffee roasting operations, green coffee sourcing and quality control, employee training programs, wholesale business management, and corporate administration.

Notable Features:

Features state-of-the-art Loring Smart Roasters, an SCA-certified training campus for coffee professionals, a comprehensive cupping lab for quality assessment, and often hosts public tasting events. The facility is designed with sustainability in mind.

Work Culture:

Characterized by a passion for coffee, a strong commitment to ethical practices and sustainability, collaboration, and inclusivity. Equator fosters a community-focused environment that values employee growth and well-being.

HQ Significance:

The Novato HQ and Roastery embodies Equator's core values of quality, sustainability, and education. It's where their commitment to roasting excellence and responsible sourcing is put into practice daily, acting as the heart of their brand.

Values Reflected in HQ: The HQ mirrors Equator's values through its emphasis on quality (advanced equipment), sustainability (eco-conscious roasting, potentially LEED considerations), community (training center, public engagement), and transparency in operations.

Location:

Equator Coffees' global presence is primarily defined by its ethical and direct sourcing relationships with coffee producers in key growing regions across Latin America, Africa, and Asia-Pacific. They emphasize long-term partnerships with farmers and cooperatives, ensuring fair prices and sustainable practices. A unique aspect of their global involvement is the co-ownership of Finca Sophia, a renowned coffee farm in Panama. While their retail operations are currently focused within the United States, their supply chain and impact are international.

Street Address:

275 Galli Drive

City:

Novato

State/Province:

CA

Country:

USA

Equator Coffees's Global Presence

San Francisco, CA, USA

Address: 222 Second St, San Francisco, CA 94105 (Example of a prominent cafe)

Strengthens brand presence in a major urban center, drives direct-to-consumer sales, and fosters community engagement in a competitive coffee market.

Culver City, CA, USA

Address: Ivy Station, 8840 National Blvd, Culver City, CA 90232

Strategic market growth in Southern California, building brand awareness, and establishing a customer base in the Greater Los Angeles area.

Volcán, Chiriquí, Panama

Address: Finca Sophia, Nueva Suiza, Volcán, Chiriquí Province, Panama

Ensures direct sourcing of unique, high-quality coffee beans, facilitates research in coffee cultivation, and exemplifies Equator's farm-to-cup philosophy and commitment to origin.

Buying Intent Signals for Equator Coffees

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Equator Coffees

As of April 2025, Equator Coffees' leadership includes:

Helen Russell - Co-Founder & Executive Chairwoman
Brooke McDonnell - Co-Founder & Green Coffee Buyer
Nadim Audi - Chief Executive Officer
Jennifer Reichert - Chief Financial Officer
Scott Ragan - Chief Operating Officer

Investors of Equator Coffees

Equator Coffees has been backed by several prominent investors over the years, including:

BKW Partners

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No major C-suite executive hires or departures have been publicly announced for Equator Coffees in the past 12 months (May 2023 - May 2024). Key leadership appointments, including the current CEO, CFO, and COO, occurred prior to this period, primarily in 2022.

Technology (Tech Stack) used by Equator Coffees

Discover the tools Equator Coffees uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Equator Coffees Email Formats and Examples

Equator Coffees likely uses standard professional email formats. Common patterns include [first_initial][last]@equatorcoffees.com (e.g., jsmith@equatorcoffees.com) or [first].[last]@equatorcoffees.com (e.g., john.smith@equatorcoffees.com). For broader outreach, general contact emails like info@equatorcoffees.com or wholesale@equatorcoffees.com are also typically available on their website.

[first_initial][last]@equatorcoffees.com

Format

jsmith@equatorcoffees.com

Example

75%

Success rate

News and media

Daily Coffee News by Roast MagazineMarch 26, 2024

Equator Coffees and Fellow Unveil Custom Branded Coffee Gear

Equator Coffees announced a collaboration with coffee equipment maker Fellow, releasing custom-branded versions of Fellow's popular Ode Brew Grinder and Stagg EKG Pro Studio Edition Kettle, adorned with Equator's distinctive branding and available for purchase by consumers....more

STIR Tea & Coffee MagazineNovember 2, 2023

Equator Coffees Releases Limited Edition Grace Hightower De Niro Charity Blend

Equator Coffees partnered with philanthropist Grace Hightower De Niro to launch a special limited-edition coffee blend. A portion of the proceeds from the sale of this coffee was designated to support charitable initiatives championed by Hightower De Niro....more

SFGATESeptember 14, 2023

Equator Coffees to open stunning new cafe at the Golden Gate Bridge

Equator Coffees revealed plans to open a new cafe location at the historic Round House building, situated at the Golden Gate Bridge Plaza in San Francisco. The new spot is poised to offer visitors signature Equator coffees alongside breathtaking views of the iconic landmark....more

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