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ePrice S.p.A. was a significant Italian e-commerce company, founded in 2000, specializing in consumer electronics, household appliances, and other goods. It established itself as a key online retailer in Italy. However, after facing financial difficulties, ePrice S.p.A. underwent insolvency proceedings and its brand and certain assets were acquired by Portobello S.p.A. in early 2023. Portobello aims to relaunch and integrate the ePrice brand into its existing retail operations. This page primarily details the historical operations of ePrice as an independent entity.
The headquarters in Milan was the central hub for ePrice's corporate management, strategic planning, marketing, financial oversight, and administrative functions for its Italian e-commerce operations.
Situated in a central Milanese business area, providing access to a skilled workforce and business services. Typically, these were standard corporate office facilities.
As a pioneering e-commerce entity in Italy, ePrice likely cultivated a dynamic, innovative, and fast-paced work environment, emphasizing technology, digital marketing, and customer-centric services during its operational years.
Milan, as a major European business city, provided a strategic base for ePrice to manage its nationwide online retail business and engage with partners and investors.
ePrice's business operations were primarily concentrated on the Italian domestic market. While it sourced products internationally, its sales, customer service, and logistical infrastructure were tailored to serve consumers and businesses within Italy. It did not operate an extensive network of international sales offices.
Via San Marco, 29
Milan
MI
Italy
Address: Via Toscana, 20, 21013 Gallarate VA, Italy (Representative of logistics area)
This facility was essential for ePrice's supply chain, enabling efficient delivery services, particularly for Northern Italy, and supporting its nationwide e-commerce operations.
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As of April 2025, ePRICE' leadership includes:
ePRICE has been backed by several prominent investors over the years, including:
ePrice S.p.A. was acquired by Portobello S.p.A. in early 2023, leading to the dissolution of its independent executive team and board. Consequently, no new executive hires or individual exits from a standalone 'ePrice' entity have occurred in the last 12 months. Management of the ePrice brand now falls under Portobello S.p.A.
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Historically, ePrice S.p.A. likely utilized standard corporate email formats common in Italy for its official communications. For example, patterns such as [first].[last]@[domain] or [first_initial][last]@[domain] were probable. Any current official communications related to the ePrice brand would now originate from Portobello S.p.A. or a newly designated domain.
[first_initial][last]@eprice.it or [first].[last]@eprice.it (examples of likely historical formats)
Format
m.rossi@eprice.it or mario.rossi@eprice.it
Example
70%
Success rate
eMarket Finance • March 1, 2023
Portobello S.p.A. announced the completion of the acquisition of certain assets from ePrice S.p.A. (in extraordinary administration), including the 'ePrice' brand, domain names, and other intangible assets. This move is part of Portobello's strategy to expand its online retail footprint....more
Bebeez.it • December 19, 2022
Portobello S.p.A. was awarded the ePrice brand and related assets for approximately €2.8 million in the competitive auction. Portobello plans to revitalize the historic e-commerce brand....more
Teleborsa • August 3, 2022
Trading of ePrice S.p.A. shares on the Euronext STAR Milan segment of Borsa Italiana was officially discontinued (delisted) from August 5, 2022. This followed a period of share suspension and the company's progression through financial restructuring procedures....more
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