What Does ePRICE Do?

Total employees85
HeadquartersMilan
Founded2000

ePrice S.p.A. was a significant Italian e-commerce company, founded in 2000, specializing in consumer electronics, household appliances, and other goods. It established itself as a key online retailer in Italy. However, after facing financial difficulties, ePrice S.p.A. underwent insolvency proceedings and its brand and certain assets were acquired by Portobello S.p.A. in early 2023. Portobello aims to relaunch and integrate the ePrice brand into its existing retail operations. This page primarily details the historical operations of ePrice as an independent entity.

Where Is ePRICE's Headquarters?

HQ Function

The headquarters in Milan was the central hub for ePrice's corporate management, strategic planning, marketing, financial oversight, and administrative functions for its Italian e-commerce operations.

Notable Features:

Situated in a central Milanese business area, providing access to a skilled workforce and business services. Typically, these were standard corporate office facilities.

Work Culture:

As a pioneering e-commerce entity in Italy, ePrice likely cultivated a dynamic, innovative, and fast-paced work environment, emphasizing technology, digital marketing, and customer-centric services during its operational years.

HQ Significance:

Milan, as a major European business city, provided a strategic base for ePrice to manage its nationwide online retail business and engage with partners and investors.

Values Reflected in HQ: The Milan headquarters symbolized ePrice's ambition to be a leading national e-commerce player, leveraging the city's robust economic infrastructure and technological ecosystem.

Location:

ePrice's business operations were primarily concentrated on the Italian domestic market. While it sourced products internationally, its sales, customer service, and logistical infrastructure were tailored to serve consumers and businesses within Italy. It did not operate an extensive network of international sales offices.

Street Address:

Via San Marco, 29

City:

Milan

State/Province:

MI

Country:

Italy

Where Else Does ePRICE Operate Around the World?

Gallarate, Varese, Italy

Address: Via Toscana, 20, 21013 Gallarate VA, Italy (Representative of logistics area)

This facility was essential for ePrice's supply chain, enabling efficient delivery services, particularly for Northern Italy, and supporting its nationwide e-commerce operations.

Buying Intent Signals for ePRICE

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading ePRICE? Meet the Executive Team

As of April 2025, ePRICE' leadership includes:

Paolo Ainio - Founder and Former Chairman
Leonardo Costa - Former CEO (during the period leading to acquisition)
Pietro Scott Jovane - Former CEO

Who's Investing in ePRICE?

ePRICE has been backed by several prominent investors over the years, including:

Paolo Ainio (Founding shareholder, often through investment vehicles like Sator Private Equity Fund)
Vis Value Partecipazioni S.r.l.
Various institutional investors (as ePrice was publicly traded on Borsa Italiana)
Retail investors (through the Milan Stock Exchange)

What Leadership Changes Has ePRICE Seen Recently?

Hire0
Exits0

ePrice S.p.A. was acquired by Portobello S.p.A. in early 2023, leading to the dissolution of its independent executive team and board. Consequently, no new executive hires or individual exits from a standalone 'ePrice' entity have occurred in the last 12 months. Management of the ePrice brand now falls under Portobello S.p.A.

What Technology (Tech Stack) Is Used byePRICE?

Discover the tools ePRICE uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

ePRICE Email Formats and Examples

Historically, ePrice S.p.A. likely utilized standard corporate email formats common in Italy for its official communications. For example, patterns such as [first].[last]@[domain] or [first_initial][last]@[domain] were probable. Any current official communications related to the ePrice brand would now originate from Portobello S.p.A. or a newly designated domain.

[first_initial][last]@eprice.it or [first].[last]@eprice.it (examples of likely historical formats)

Format

m.rossi@eprice.it or mario.rossi@eprice.it

Example

70%

Success rate

What's the Latest News About ePRICE?

eMarket FinanceMarch 1, 2023

Portobello: Perfected acquisition of ePrice assets in extraordinary administration

Portobello S.p.A. announced the completion of the acquisition of certain assets from ePrice S.p.A. (in extraordinary administration), including the 'ePrice' brand, domain names, and other intangible assets. This move is part of Portobello's strategy to expand its online retail footprint....more

Bebeez.itDecember 19, 2022

ePrice, Portobello wins the brand for 2.8 million euros and aims for relaunch

Portobello S.p.A. was awarded the ePrice brand and related assets for approximately €2.8 million in the competitive auction. Portobello plans to revitalize the historic e-commerce brand....more

TeleborsaAugust 3, 2022

ePrice: Delisting from Piazza Affari from August 5

Trading of ePrice S.p.A. shares on the Euronext STAR Milan segment of Borsa Italiana was officially discontinued (delisted) from August 5, 2022. This followed a period of share suspension and the company's progression through financial restructuring procedures....more

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