Multithread effectively and personalize outreach to convert deals faster
Elevate social presence and drive business growth from social media
Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
EPIC Provisions, founded in 2013 by Taylor Collins and Katie Forrest and acquired by General Mills in 2016, is a mission-driven food company dedicated to creating convenient, nutrient-dense, animal-based protein snacks. Their product line, which includes meat bars, jerky, pork rinds, and animal cooking fats, emphasizes high-quality ingredients sourced from animals raised on pasture using regenerative agricultural practices. EPIC aims to improve animal welfare, support sustainable farming, and provide consumers with wholesome, paleo-friendly food options. Their core philosophy is 'Feed others as you wish to be fed,' reflecting a commitment to transparency and ecological responsibility.
Serves as the primary office for brand management, product innovation, marketing, and operational coordination for EPIC Provisions, within the General Mills structure.
The Austin office likely embodies the brand's connection to nature and active lifestyles, possibly featuring open, collaborative workspaces and decor reflecting its rustic, wholesome image.
Likely retains a passionate, mission-driven startup feel focused on health, sustainability, and outdoor adventure, now integrated with the resources and corporate culture of General Mills. Emphasis on impact and brand authenticity.
The Austin location is significant as it's the birthplace of the EPIC brand and continues to be central to its identity and mission-driven operations, even post-acquisition.
While EPIC Provisions' primary market focus is North America, its parent company, General Mills, has a significant global presence. This allows EPIC to leverage General Mills' international supply chain, distribution networks, and market insights for sourcing ingredients globally and potentially for future international market expansion. Functions supported globally via General Mills include strategic sourcing, manufacturing oversight where applicable, and adherence to international food quality and safety standards.
530 S Lamar Blvd
Austin
Texas
USA
Address: 1 General Mills Blvd, Minneapolis, MN 55426
Serves as the central corporate hub for North American and global operations of General Mills, including its diverse portfolio of brands like EPIC Provisions, facilitating market access and operational efficiencies.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, EPIC Provisions' leadership includes:
EPIC Provisions has been backed by several prominent investors over the years, including:
As EPIC Provisions operates as a brand within General Mills, specific executive movements solely for EPIC are not typically publicized as standalone major announcements. Leadership changes relevant to EPIC would usually be part of broader General Mills divisional or corporate realignments. No major, publicly announced EPIC-specific executive hires or exits have been noted in the last 12 months.
Discover the tools EPIC Provisions uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
As EPIC Provisions is part of General Mills, official email communications typically use General Mills' corporate email domain. Common formats at General Mills include [first].[last]@genmills.com and [first_initial][last]@genmills.com. Direct brand-specific emails might be less common for external executive communication.
[first].[last]@genmills.com
Format
john.doe@genmills.com
Example
80%
Success rate
General Mills News • February 7, 2024
General Mills highlighted EPIC Provisions as a key brand advancing its commitment to regenerative agriculture, showcasing progress in sourcing from farms that practice soil health and biodiversity improvement techniques. This underscores EPIC's ongoing mission within the larger corporation....more
Food Navigator-USA • September 12, 2023
EPIC Provisions announced the launch of new meat-based snack varieties, focusing on innovative flavors and continued commitment to high-quality, animal welfare-certified ingredients. The expansion aims to cater to growing consumer demand for protein-rich, convenient snacks....more
EPIC Provisions Blog • June 5, 2023
EPIC Provisions marked its 10th anniversary, reflecting on its journey from a small startup to a leading brand in the natural foods industry, emphasizing its consistent dedication to regenerative sourcing and animal welfare....more
See where a company’s workforce is located, by country or region.
View past and recent funding rounds with amounts and investors.
Understand company revenue estimates and financial scale.
Track active roles and hiring trends to spot growth signals.
Discover what a company offers—products, platforms, and solutions.
Get the company’s official SIC and NAICS classifications.
Analyze visitor volume, engagement, and top traffic sources.
Explore LinkedIn, Twitter, and other active social profiles.
Identify top competitors based on similar business traits.
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
Thousands of companies, including EPIC Provisions, are just a search away.