What Does EPIC Provisions Do?

Total employees4
HeadquartersAustin
Founded2012

EPIC Provisions, founded in 2013 by Taylor Collins and Katie Forrest and acquired by General Mills in 2016, is a mission-driven food company dedicated to creating convenient, nutrient-dense, animal-based protein snacks. Their product line, which includes meat bars, jerky, pork rinds, and animal cooking fats, emphasizes high-quality ingredients sourced from animals raised on pasture using regenerative agricultural practices. EPIC aims to improve animal welfare, support sustainable farming, and provide consumers with wholesome, paleo-friendly food options. Their core philosophy is 'Feed others as you wish to be fed,' reflecting a commitment to transparency and ecological responsibility.

Where Is EPIC Provisions's Headquarters?

HQ Function

Serves as the primary office for brand management, product innovation, marketing, and operational coordination for EPIC Provisions, within the General Mills structure.

Notable Features:

The Austin office likely embodies the brand's connection to nature and active lifestyles, possibly featuring open, collaborative workspaces and decor reflecting its rustic, wholesome image.

Work Culture:

Likely retains a passionate, mission-driven startup feel focused on health, sustainability, and outdoor adventure, now integrated with the resources and corporate culture of General Mills. Emphasis on impact and brand authenticity.

HQ Significance:

The Austin location is significant as it's the birthplace of the EPIC brand and continues to be central to its identity and mission-driven operations, even post-acquisition.

Values Reflected in HQ: The Austin HQ likely reflects values of transparency, connection to nature, health-consciousness, and a pioneering spirit in food production.

Location:

While EPIC Provisions' primary market focus is North America, its parent company, General Mills, has a significant global presence. This allows EPIC to leverage General Mills' international supply chain, distribution networks, and market insights for sourcing ingredients globally and potentially for future international market expansion. Functions supported globally via General Mills include strategic sourcing, manufacturing oversight where applicable, and adherence to international food quality and safety standards.

Street Address:

530 S Lamar Blvd

City:

Austin

State/Province:

Texas

Country:

USA

Where Else Does EPIC Provisions Operate Around the World?

Minneapolis, Minnesota, USA

Address: 1 General Mills Blvd, Minneapolis, MN 55426

Serves as the central corporate hub for North American and global operations of General Mills, including its diverse portfolio of brands like EPIC Provisions, facilitating market access and operational efficiencies.

Buying Intent Signals for EPIC Provisions

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading EPIC Provisions? Meet the Executive Team

As of April 2025, EPIC Provisions' leadership includes:

Jeff Harmening - Chairman and CEO, General Mills (Parent Company)
Taylor Collins - Co-Founder (Original)
Katie Forrest - Co-Founder (Original)
[Relevant Brand President/Manager at General Mills] - [Title, e.g., President, Natural & Organic Division or Senior Brand Manager, EPIC Provisions - within General Mills structure]

Who's Investing in EPIC Provisions?

EPIC Provisions has been backed by several prominent investors over the years, including:

General Mills (Acquired EPIC Provisions in 2016)

What Leadership Changes Has EPIC Provisions Seen Recently?

Hire0
Exits0

As EPIC Provisions operates as a brand within General Mills, specific executive movements solely for EPIC are not typically publicized as standalone major announcements. Leadership changes relevant to EPIC would usually be part of broader General Mills divisional or corporate realignments. No major, publicly announced EPIC-specific executive hires or exits have been noted in the last 12 months.

What Technology (Tech Stack) Is Used byEPIC Provisions?

Discover the tools EPIC Provisions uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

EPIC Provisions Email Formats and Examples

As EPIC Provisions is part of General Mills, official email communications typically use General Mills' corporate email domain. Common formats at General Mills include [first].[last]@genmills.com and [first_initial][last]@genmills.com. Direct brand-specific emails might be less common for external executive communication.

[first].[last]@genmills.com

Format

john.doe@genmills.com

Example

80%

Success rate

What's the Latest News About EPIC Provisions?

General Mills NewsFebruary 7, 2024

EPIC Provisions Featured in General Mills' Regenerative Agriculture Initiatives Update

General Mills highlighted EPIC Provisions as a key brand advancing its commitment to regenerative agriculture, showcasing progress in sourcing from farms that practice soil health and biodiversity improvement techniques. This underscores EPIC's ongoing mission within the larger corporation....more

Food Navigator-USASeptember 12, 2023

EPIC Provisions Expands Product Line with New Savory Snack Options

EPIC Provisions announced the launch of new meat-based snack varieties, focusing on innovative flavors and continued commitment to high-quality, animal welfare-certified ingredients. The expansion aims to cater to growing consumer demand for protein-rich, convenient snacks....more

EPIC Provisions BlogJune 5, 2023

EPIC Provisions Celebrates 10 Years of Impact and Innovation

EPIC Provisions marked its 10th anniversary, reflecting on its journey from a small startup to a leading brand in the natural foods industry, emphasizing its consistent dedication to regenerative sourcing and animal welfare....more

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