EP+Co is a full-service creative advertising agency that aims to make brands more human by sparking connections and inspiring action. Founded in 1986 as Erwin Penland, the agency rebranded to EP+Co to reflect its evolution and collaborative spirit. They offer a wide range of services including brand strategy, creative development, content production, integrated media, performance marketing, shopper marketing, and experiential marketing. EP+Co is known for its work with prominent national and global brands, delivering impactful campaigns that resonate with consumers. Their approach is rooted in understanding human behavior and crafting authentic brand narratives.
Serves as the central hub for creative development, strategic planning, client services, talent management, and administrative operations for the agency.
The Greenville headquarters is located in the ONE City Plaza, a prominent modern mixed-use development in the heart of downtown. The office space is designed to foster collaboration and creativity, featuring open layouts and contemporary aesthetics.
EP+Co cultivates a collaborative, innovative, and 'human-first' work environment. The Greenville HQ emphasizes teamwork, creative freedom, and a strong sense of community, encouraging employees to produce impactful and authentic work. The culture values curiosity, ingenuity, and a passion for storytelling.
The Greenville headquarters is significant as the origin and primary operational center of EP+Co, driving its creative vision and maintaining its core culture. Its location in a dynamic Southern city provides a unique perspective and access to a diverse talent pool, differentiating it from agencies in traditional advertising hubs.
While EP+Co's physical offices are located in the United States (Greenville, SC, and New York, NY), the agency works with a portfolio of national and global brands, developing and executing campaigns with international reach. Their strategic and creative services enable clients to connect with diverse audiences across various markets worldwide, demonstrating an understanding of global consumer trends and local market nuances.
120 E Broad St
Greenville
SC
USA
Address: 200 Varick St, Suite 508, New York, NY 10014
To enhance EP+Co's national footprint, serve clients in the New York metropolitan area and major East Coast markets, and tap into the extensive advertising, media, and technology talent pool in NYC.
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As of April 2025, EP+Co' leadership includes:
EP+Co has been backed by several prominent investors over the years, including:
In the past 12-18 months, EP+Co. has focused on strengthening its leadership team, highlighted by key promotions such as Linsey Loy's advancement to CMO and Managing Director of the New York office. Kat Shafer's appointment as CEO in early 2023 also marked a significant leadership transition. No major executive departures have been publicly announced in the immediate last 12 months.
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EP+Co primarily utilizes an email format combining the first initial and last name. While variations may exist, this is the most commonly observed pattern for employee email addresses.
Most common: `[first_initial][last]@epandcompany.com` (e.g., jsmith@epandcompany.com). Another potential format is `[first].[last]@epandcompany.com`.
Format
jsmith@epandcompany.com
Example
85%
Success rate
Adweek • April 18, 2024
Denny's, in collaboration with EP+Co., launched a new campaign titled 'Open for Anything.' The campaign targets late-night diners with relatable scenarios and humor, reinforcing Denny's 24/7 availability and welcoming atmosphere for all cravings....more
Ad Age • February 20, 2024
The UPS Store unveiled its new 'Unstoppable' brand platform, with creative work developed by EP+Co. The campaign features a series of advertisements highlighting the diverse ways The UPS Store supports small business owners and entrepreneurs in achieving their goals....more
Adweek AgencySpy • July 18, 2023
EP+Co announced the promotion of Linsey Loy to the dual role of Chief Marketing Officer and Managing Director of its New York office. This move recognized her significant contributions to the agency's growth and client success, and strengthens its New York leadership....more
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