What Does EO Products Do?

Total employees88
HeadquartersSan Rafael
Founded1995

EO Products is a pioneering, family-owned company founded in 1995, dedicated to crafting natural and organic personal care products that are good for people and the planet. Based in San Rafael, California, they specialize in items made with pure essential oils and plant-based ingredients, free from synthetic fragrances, artificial colors, and harsh chemicals. EO Products is a certified B Corporation, Non-GMO Project Verified, and Leaping Bunny certified (cruelty-free), underscoring their commitment to ethical sourcing, sustainable manufacturing, and transparency. Their portfolio includes the EO® and Everyone™ brands, offering a wide range of products such as soaps, hand sanitizers, lotions, shampoos, and aromatherapy items, all designed to promote well-being and a connection to nature.

Where Is EO Products's Headquarters?

HQ Function

The San Rafael facility serves as the central hub for corporate operations, research and development, manufacturing, and primary warehousing for EO Products. It oversees product formulation, quality control, marketing, sales, and distribution.

Notable Features:

The facility is a certified organic manufacturing plant and adheres to B Corp standards. It features advanced production lines for blending, filling, and packaging, along with dedicated labs for R&D and quality assurance. EO Products emphasizes sustainable practices within the facility, including waste reduction and energy efficiency measures.

Work Culture:

As a family-owned B Corp, the work culture at EO Products is likely characterized by a strong sense of community, a commitment to sustainability and ethical practices, and a passion for natural wellness. Employees often share a dedication to the company's mission of creating healthy products while respecting the environment.

HQ Significance:

The headquarters is highly significant as it centralizes the company's entire value chain, from ingredient sourcing and product creation to market delivery. This allows for stringent quality control and operational efficiency, embodying their 'Made in our own certified organic factory' ethos. It's the heart of their innovation and commitment to their core values.

Values Reflected in HQ: The headquarters reflects EO Products' core values of health, wellness, sustainability (organic certification, eco-friendly practices), transparency (control over manufacturing), community (local job creation), and quality (in-house R&D and production).

Location:

EO Products has a strong presence primarily in North America (USA and Canada), where its products are widely distributed through natural food stores, major grocery chains, pharmacies, and online retailers. While their main operational focus is domestic, they engage in global sourcing for high-quality, ethical, and sustainable ingredients, including essential oils from various parts of the world. They may also have select international distribution partners in other regions, expanding their reach for natural and organic personal care. Functions supported globally include ingredient procurement, adherence to international quality standards, and potential export sales and marketing.

Street Address:

15 Funston Avenue

City:

San Rafael

State/Province:

CA

Country:

USA

Where Else Does EO Products Operate Around the World?

Operations Primarily Centralized

Address: Mainly at San Rafael, CA Headquarters (15 Funston Avenue)

The San Rafael site effectively serves as the national and international hub for all company activities, from product creation and innovation to market distribution strategies.

Buying Intent Signals for EO Products

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading EO Products? Meet the Executive Team

As of April 2025, EO Products' leadership includes:

Scott Choper - Chief Executive Officer
Susan Griffin-Black - Founder & Chief Impact Officer
Brad Black - Founder & Board Member

Who's Investing in EO Products?

EO Products has been backed by several prominent investors over the years, including:

Privately Held / Family-Owned

What Leadership Changes Has EO Products Seen Recently?

Hire1
Exits0

The most notable executive change in the last 12 months was the appointment of Scott Choper as CEO in July 2023. This move saw Co-Founder Susan Griffin-Black transition to the role of Chief Impact Officer, continuing her focus on the company's mission and sustainability efforts.

Departures

Susan Griffin-Black, Susan Griffin-Black transitioned from her role as Co-CEO to Chief Impact Officer following the appointment of Scott Choper as the new CEO.

New Appointments:

Scott Choper, Scott Choper was appointed as CEO to spearhead EO Products' ongoing development and market expansion.

What Technology (Tech Stack) Is Used byEO Products?

Discover the tools EO Products uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

EO Products Email Formats and Examples

While EO Products does not publicly disclose its official email format, common structures used by companies of similar size and industry include [first_initial][last]@[companydomain].com or [first].[last]@[companydomain].com. For direct inquiries, using contact forms on their official website is recommended.

[first_initial][last]@eoproducts.com (e.g., jdoe@eoproducts.com) or [first].[last]@eoproducts.com (e.g., jane.doe@eoproducts.com)

Format

sgriffinblack@eoproducts.com (example based on common formats)

Example

70%

Success rate

What's the Latest News About EO Products?

PR NewswireApril 25, 2024

EO Products Launches New Everyone Aromatherapy Bath Bombs

EO Products announced the launch of its new Everyone Aromatherapy Bath Bombs. These bath bombs are crafted with pure essential oils and natural ingredients, aiming to provide a spa-like experience at home and expanding their popular Everyone brand's bath and body offerings....more

Happi MagazineJuly 18, 2023

EO Products Appoints Scott Choper as New CEO

EO Products, a leader in natural and organic personal care, named Scott Choper as its new Chief Executive Officer. Choper, with a strong background in the CPG sector, is set to guide the company's next phase of growth and innovation. Susan Griffin-Black, co-founder, transitioned to Chief Impact Officer....more

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