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Entrupy is a technology company that provides AI-powered authentication solutions for high-value physical goods, primarily focusing on luxury items like designer handbags and sneakers. Utilizing a proprietary handheld device and accompanying mobile application, Entrupy's system analyzes microscopic details of an item to determine its authenticity within minutes. Their mission is to enable trust in commerce by making authentication accessible and reliable for businesses and consumers worldwide, combating the multi-billion dollar counterfeit industry.
Serves as the central hub for Entrupy's operations, including research and development, product innovation, business development, marketing, and global strategy.
Located in the historic Cunard Building, offering a modern office environment within a landmark structure in Manhattan's Financial District.
Entrupy fosters a fast-paced, innovative, and collaborative work culture. Employees are driven by leveraging cutting-edge technology to solve real-world problems, specifically in combating counterfeiting and building trust in global commerce.
The New York City headquarters strategically places Entrupy at the intersection of the luxury market, technology innovation, and international trade, facilitating key partnerships and access to a diverse talent pool.
Entrupy's AI-powered authentication solutions are utilized by businesses and authenticators in over 60 countries across North America, Europe, Asia, Australia, and the Middle East. While headquartered in New York, their technology platform, customer support, and partner network enable a worldwide reach, supporting pawn shops, resellers, e-commerce marketplaces, and brands in verifying luxury goods and fostering trust in transactions on an international scale.
25 Broadway, 10th Floor
New York
NY
USA
No additional office locations available.
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As of April 2025, Entrupy' leadership includes:
Entrupy has been backed by several prominent investors over the years, including:
Publicly available information does not indicate prominent executive hires or departures at Entrupy within the last 12 months (approx. May 2023 - May 2024). The core leadership team appears to be stable. Companies may not always publicize all internal leadership changes.
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Entrupy commonly uses the email format combining the first initial and last name. While other formats might exist within the organization, this pattern is frequently observed for companies of its structure and size.
[first_initial][last]@entrupy.com
Format
jdoe@entrupy.com
Example
85%
Success rate
Business Wire • February 27, 2024
Entrupy partnered with ecoimpact Collective, a platform focused on sustainability in fashion, to integrate its authentication services. This collaboration aims to enhance trust and transparency in the secondhand market, further supporting circular fashion by ensuring the authenticity of pre-owned luxury items....more
PR Newswire • May 3, 2023
Entrupy announced the launch of Entrupy Exotics, a new AI-powered solution to authenticate Hermès handbags made from exotic skins like crocodile, alligator, and lizard. This expansion addresses a critical need in the luxury resale market for verifying some of the most expensive and frequently counterfeited items....more
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