What Does Entrematic Do?

Total employees11000
HeadquartersWinston-Salem
Founded2011

Entrematic, now a key component of ASSA ABLOY Entrance Systems, is a global leader in entrance automation. Its legacy is built on well-known brands such as Amarr, Kelley, Serco, Dynaco, and Ditec, which provide a comprehensive portfolio of products including residential and commercial sectional doors, high-performance doors, dock levellers, and loading bay equipment. Entrematic's offerings, integrated into ASSA ABLOY, focus on delivering innovative, safe, and sustainable entrance solutions for diverse industries worldwide, enhancing the flow and convenience of people, goods, and vehicles.

Where Is Entrematic's Headquarters?

HQ Function

Serves as a major manufacturing, R&D, distribution, and administrative center for residential and commercial door solutions, particularly for the Amarr brand within ASSA ABLOY Entrance Systems.

Notable Features:

Advanced manufacturing facilities for door production, extensive warehousing, and corporate offices supporting North American operations for key product lines.

Work Culture:

A culture focused on innovation, quality, and safety in manufacturing, reflecting ASSA ABLOY's global standards. Emphasis on a collaborative environment and customer-centric solutions.

HQ Significance:

Represents a vital center for ASSA ABLOY's residential and commercial door business in North America, continuing the legacy and expertise of brands previously under the Entrematic umbrella.

Values Reflected in HQ: Commitment to manufacturing excellence, product innovation, employee well-being, and sustainable operational practices, aligning with ASSA ABLOY's core values.

Location:

As an integral part of ASSA ABLOY Entrance Systems, the operations and brands formerly under Entrematic contribute to an extensive global network. This network includes sales offices, manufacturing facilities, and service teams in over 50 countries. Key functions supported globally are research and development, manufacturing of a wide array of entrance solutions (residential doors, commercial sectional doors, industrial doors, docking solutions, gate automation), sales and marketing, project management, installation, and comprehensive maintenance services. This ensures end-to-end support for customers worldwide across various sectors including retail, healthcare, manufacturing, logistics, and transportation.

Street Address:

165 Carriage Court

City:

Winston-Salem

State/Province:

North Carolina

Country:

USA

Where Else Does Entrematic Operate Around the World?

Landskrona, Scania, Sweden

Address: Lodjursgatan 10, SE-261 44 Landskrona, Sweden

Central hub for global leadership, innovation, sustainability initiatives, and coordination of the entire entrance systems division worldwide.

Rolo, Reggio Emilia, Italy

Address: Largo R. Verro, 1, 42047 Rolo RE, Italy

Serves as a primary production and R&D site for Ditec's automated pedestrian and vehicle access solutions, supplying European and global markets.

Moorsel (Aalst), East Flanders, Belgium

Address: Waverstraat 21, 9310 Moorsel (Aalst), Belgium

Center of excellence for high-speed door technology, developing and producing doors that optimize logistics, save energy, and improve environmental control for customers globally.

Buying Intent Signals for Entrematic

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Entrematic? Meet the Executive Team

As of April 2025, Entrematic' leadership includes:

Markus Kast - Executive Vice President, Head of Business Area Entrance Systems, ASSA ABLOY

Who's Investing in Entrematic?

Entrematic has been backed by several prominent investors over the years, including:

ASSA ABLOY AB

What Leadership Changes Has Entrematic Seen Recently?

Hire1
Exits1

The primary executive change in ASSA ABLOY Entrance Systems in the last 12 months involved a leadership transition for the Head of the division.

Departures

Massimo Grassi, Massimo Grassi transitioned from his role as Head of Entrance Systems. He remains with ASSA ABLOY in a new role as Chief Commercial Officer (CCO).

New Appointments:

Markus Kast, Markus Kast appointed as the new Head of ASSA ABLOY Entrance Systems, succeeding Massimo Grassi.

What Technology (Tech Stack) Is Used byEntrematic?

Discover the tools Entrematic uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Entrematic Email Formats and Examples

For employees within ASSA ABLOY, including those in the Entrance Systems division (which absorbed Entrematic), the most common email format is typically firstname.lastname@assaabloy.com. Variations may exist based on region or specific business units.

firstname.lastname@assaabloy.com

Format

jane.doe@assaabloy.com

Example

85%

Success rate

What's the Latest News About Entrematic?

ASSA ABLOY Press ReleaseApril 25, 2024

ASSA ABLOY Reports Good Start to 2024 with Strong Q1 Performance

ASSA ABLOY, the parent company of Entrematic's former operations, reported a strong first quarter for 2024, with solid sales growth and improved profitability. The Entrance Systems division, which includes former Entrematic brands, contributed positively to these results, indicating continued demand for its automated entrance solutions globally....more

PR Newswire / Amarr.comFebruary 7, 2024

Amarr Garage Doors (ASSA ABLOY) Wins 'Best of Houzz 2024' Award

Amarr, a key brand under ASSA ABLOY Entrance Systems and formerly part of Entrematic, has been awarded 'Best of Houzz 2024' for design and customer service. This recognition highlights the brand's continued commitment to quality and customer satisfaction in the residential garage door market....more

ASSA ABLOY Press ReleaseJanuary 10, 2024

ASSA ABLOY Appoints Markus Kast as New Head of Entrance Systems

ASSA ABLOY announced the appointment of Markus Kast as the new Executive Vice President and Head of the Entrance Systems division, effective January 2024. He succeeded Massimo Grassi, who took on a new role as Chief Commercial Officer. This leadership change directly impacts the oversight of former Entrematic brands and operations....more

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