What Does ERA Do?

Total employees29
HeadquartersLondon
Founded1988

The Entertainment Retailers Association (ERA) is the leading UK trade association representing the vast majority of retailers and digital services offering music, video, and video games. ERA's membership includes major supermarket chains, specialist entertainment stores, independent retailers, and prominent online platforms such as Amazon, Sky, Spotify, Apple, and YouTube. The association champions the interests of its members by providing key market insights, facilitating networking opportunities, organizing industry events like Record Store Day, and advocating on policy and regulatory matters. ERA plays a vital role in promoting the value of legitimate entertainment consumption and fostering a dynamic and innovative entertainment market in the United Kingdom.

Where Is ERA's Headquarters?

HQ Function

Serves as the primary operational and administrative center for ERA, coordinating member services, policy development, industry research, public relations, and the organization of key industry events and initiatives.

Notable Features:

Strategically located in Soho, London's historic and vibrant heart of the media and entertainment industries. The office provides a functional and accessible base for ERA's team and for meetings with members and stakeholders.

Work Culture:

A professional, dynamic, and collaborative environment. The small, dedicated team is passionate about the entertainment industry and committed to supporting its members and advancing the sector. Culture emphasizes expertise, advocacy, and proactive engagement.

HQ Significance:

The Soho headquarters places ERA at the epicenter of the UK's creative and media landscape, facilitating crucial interactions with member companies, government bodies, media, and other industry organizations. This central location enhances its ability to effectively represent and advocate for the entertainment retail sector.

Values Reflected in HQ: The headquarters' location and functionality reflect ERA's commitment to being central to the industry, professional in its operations, and accessible to its diverse membership. It underscores ERA's role as a key hub for the UK entertainment retail community.

Location:

ERA's primary focus is on the United Kingdom market, where it serves as the main trade body for entertainment retailers and digital services. While it does not maintain physical offices internationally, ERA actively monitors global industry trends, collaborates with international counterparts, and many of its members are global entities with significant UK operations. Its work contributes to shaping best practices that can have relevance internationally within the entertainment sector.

Street Address:

3 Soho Square

City:

London

State/Province:

England

Country:

United Kingdom

Where Else Does ERA Operate Around the World?

No additional office locations available.

Buying Intent Signals for ERA

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading ERA? Meet the Executive Team

As of April 2025, ERA' leadership includes:

Kim Bayley - Chief Executive Officer
Craig Latto - Chairman (Managing Director, HMV)
Sian Weeding - Vice-Chair (Senior Marketing Lead, Nintendo UK)
Louise Price - Vice-Chair (Head of Video and Music Partner Management, Amazon)
Megan Page - PR & Policy Manager

Who's Investing in ERA?

ERA has been backed by several prominent investors over the years, including:

Funded by membership fees from retailers, digital services, and other entities in the UK entertainment industry.

What Leadership Changes Has ERA Seen Recently?

Hire3
Exits0

In May 2023, the Entertainment Retailers Association announced new appointments for its Chairman and Vice-Chair positions, drawing leadership from prominent member companies HMV, Nintendo, and Amazon.

New Appointments:

Craig Latto, Craig Latto, Managing Director of HMV, was appointed as the new Chairman of the Entertainment Retailers Association, bringing extensive retail experience to the board's leadership.
Sian Weeding, Sian Weeding, Senior Marketing Lead for Nintendo UK, was appointed as a new Vice-Chair, representing the video games sector on ERA's board.
Louise Price, Louise Price, Head of Video and Music Partner Management at Amazon, was appointed as a new Vice-Chair, bringing insights from a major digital services platform to ERA's leadership.

What Technology (Tech Stack) Is Used byERA?

Discover the tools ERA uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

ERA Email Formats and Examples

The Entertainment Retailers Association (ERA) likely utilizes standard professional email formats for its staff. Common formats include first initial followed by last name, or first name separated from last name by a period, at their 'era.org.uk' domain.

[first_initial][last]@era.org.uk

Format

kbayley@era.org.uk

Example

80%

Success rate

What's the Latest News About ERA?

ERA Official WebsiteJanuary 2, 2024

ERA Announces Record £11.9bn UK Entertainment Sales in 2023

The Entertainment Retailers Association (ERA) revealed that UK sales of music, video, and games soared to a new record of £11.9 billion in 2023. This marks a 7% increase from the previous year, largely propelled by the continued growth of digital services and strong performances across all three entertainment sectors....more

ERA Official WebsiteMay 18, 2023

ERA Appoints New Chair and Vice-Chairs to Strengthen Leadership

The Entertainment Retailers Association announced key leadership appointments: Craig Latto (Managing Director, HMV) as its new Chairman, and Sian Weeding (Senior Marketing Lead, Nintendo UK) and Louise Price (Head of Video and Music Partner Management, Amazon) as new Vice-Chairs, enhancing the strategic direction of the association....more

ERA Official WebsiteJune 15, 2023

ERA Endorses UK Government's Creative Industries Sector Vision

The Entertainment Retailers Association welcomed the UK government's Creative Industries Sector Vision, recognizing its potential to stimulate further growth, innovation, and global competitiveness within the vital entertainment sector that ERA represents....more

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