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Emarsys
What Does Emarsys Do?
Emarsys is a leading global provider of a cloud-based omnichannel customer engagement platform. Trusted by thousands of brands worldwide, Emarsys empowers marketers to build, launch, and scale personalized 1:1 cross-channel campaigns that drive business outcomes. The platform integrates customer data, personalization, and automation across email, mobile, web, SMS, and direct mail to deliver truly individualized customer experiences. Since its acquisition by SAP in November 2020, Emarsys continues to innovate within the SAP Customer Experience portfolio, helping businesses optimize customer journeys and maximize revenue.
Where Is Emarsys's Headquarters?
HQ Function
Serves as a major center for Emarsys's product development, engineering, and European market operations, integrated within SAP's global structure.
Notable Features:
Modern office space designed to foster collaboration and innovation, reflecting the tech-driven nature of the company.
Work Culture:
A dynamic and innovative work culture that blends Emarsys's agile, customer-focused heritage with SAP's global enterprise environment. Emphasis is placed on teamwork, continuous learning, and driving customer success.
HQ Significance:
The Vienna office represents the birthplace of Emarsys and its evolution into a global leader in customer engagement technology. It remains a critical site for talent and innovation for the Emarsys platform under SAP.
Values Reflected in HQ: The headquarters' operations reflect values of innovation, customer-centricity, global collaboration, and technological excellence.
Location:
As an integral part of SAP, Emarsys has a robust global presence supporting worldwide functions. These include extensive sales and marketing operations, dedicated customer success and support teams, and distributed product development centers across the Americas, Europe, Middle East, Africa (EMEA), and Asia-Pacific (APAC) regions. The Emarsys platform is utilized by businesses globally to orchestrate sophisticated omnichannel customer engagement strategies.
Street Address:
Märzstraße 1
City:
Vienna
State/Province:
Vienna
Country:
Austria
Where Else Does Emarsys Operate Around the World?
Indianapolis, Indiana, USA
Address: Market Tower, 10 W Market St, Suite 1250, Indianapolis, IN 46204, USA
Drives growth and supports the extensive Emarsys client base across North America, providing localized expertise and services for the region.
London, UK
Address: Blue Fin Building, 110 Southwark St, London SE1 0SU, UK (SAP UK Headquarters)
Strengthens Emarsys's market presence in the United Kingdom and provides dedicated support and services to clients throughout the EMEA region.
Budapest, Hungary
Address: Dorottya Udvar, Bocskai út 134-146, 1113 Budapest, Hungary
Contributes significantly to the global development and enhancement of the Emarsys platform, supporting innovation and technical excellence.
Buying Intent Signals for Emarsys
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Emarsys? Meet the Executive Team
As of April 2025, Emarsys' leadership includes:
Who's Investing in Emarsys?
Emarsys has been backed by several prominent investors over the years, including:
What Leadership Changes Has Emarsys Seen Recently?
Emarsys, as an integral part of SAP, has experienced routine leadership adjustments over the past year, primarily involving strategic role realignments within the broader SAP Customer Experience organization. One notable departure at the executive level specific to Emarsys branding was recorded. Specific new executive hires for the Emarsys unit are typically integrated within SAP's overall talent announcements.
Departures
What Technology (Tech Stack) Is Used byEmarsys?
Discover the tools Emarsys uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Emarsys Email Formats and Examples
Emarsys, as an SAP company, typically uses email formats common in large technology corporations. The most prevalent email pattern for @emarsys.com addresses is the [first].[last] format. While other formats may exist, this is the most widely observed.
[first].[last]@emarsys.com
Format
jane.doe@emarsys.com
Example
80%
Success rate
What's the Latest News About Emarsys?
SAP News / Business Wire • March 14, 2024
SAP Emarsys Named a Leader in The Forrester Wave™: Email Marketing Service Providers, Q1 2024
SAP Emarsys was recognized as a Leader in The Forrester Wave™: Email Marketing Service Providers, Q1 2024 report. The report acknowledged Emarsys for its strong capabilities in data and analytics, personalization, campaign and A/B testing, and its comprehensive service offerings supporting marketers....more
SAP News / Emarsys • July 19, 2023
SAP Emarsys Recognized as a Leader in Gartner® Magic Quadrant™ for Personalization Engines for Fifth Time
Emarsys announced its recognition as a Leader in the 2023 Gartner Magic Quadrant for Personalization Engines. This marked the fifth consecutive time Emarsys was named a Leader, underscoring its consistent leadership in empowering brands to deliver highly individualized customer experiences across channels....more
Emarsys / SAP News • December 5, 2023
Emarsys Named a Leader in IDC MarketScape: Worldwide Enterprise B2C Campaign Management Platforms 2023
Emarsys was positioned as a Leader in the IDC MarketScape: Worldwide Enterprise B2C Campaign Management Platforms 2023 Vendor Assessment. The report highlighted Emarsys's strengths in AI-powered personalization, cross-channel orchestration, and industry-specific solutions for retailers and e-commerce brands....more
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