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eMarketer was a leading market research company providing insights and data on digital marketing, media, and commerce. Founded in 1996, it became renowned for its reliable forecasts and comprehensive analysis of digital trends. In 2019, eMarketer merged with Business Insider Intelligence to form Insider Intelligence, under the parent company Axel Springer. Today, the legacy and expertise of eMarketer continue within Insider Intelligence, which offers in-depth reports, charts, and data used by corporations, agencies, and educational institutions worldwide to navigate the complexities of the digital landscape.
The New York headquarters is the main operational center for Insider Intelligence, housing its core research, editorial, product development, sales, marketing, and administrative teams. It drives the company's global strategy and content production.
One Liberty Plaza is a prominent 54-story skyscraper in Lower Manhattan, offering modern office facilities and panoramic views. Its location provides excellent connectivity and access to other major businesses.
The work culture, building on eMarketer's foundation, emphasizes accuracy, objectivity, and deep analysis. Insider Intelligence fosters a collaborative, innovative, and fast-paced environment where employees are passionate about data and digital trends.
Being headquartered in New York City, a global hub for media, finance, and technology, allows Insider Intelligence to stay at the pulse of industry developments, attract top talent, and effectively serve its diverse clientele.
eMarketer, through Insider Intelligence, maintains a significant global presence. While its primary offices are located in New York, London, and Berlin, the company leverages a worldwide network of analysts, researchers, and contributors. This distributed structure enables comprehensive coverage of digital trends, market data, and consumer behavior across numerous international markets. Globally supported functions include research and data analysis, editorial content creation, client services, sales operations, and marketing outreach, ensuring that businesses worldwide receive timely and pertinent market intelligence.
One Liberty Plaza, 165 Broadway
New York
NY
USA
Address: Business Design Centre, 52 Upper Street, Islington, London, N1 0QH, UK
To expand Insider Intelligence's market penetration and relevance across Europe, delivering localized insights, supporting regional clients, and building relationships with industry stakeholders in the EMEA region.
Address: Axel-Springer-Straße 65, 10117 Berlin, Germany
To enhance coverage of continental European markets, particularly German-speaking countries, and to foster synergies with Axel Springer's extensive network for research collaboration and business development.
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As of April 2025, EMARKETER' leadership includes:
EMARKETER has been backed by several prominent investors over the years, including:
There have been no major, publicly announced executive hires or departures specifically within the top leadership of the Insider Intelligence division in the last 12 months (approx. May 2023 - May 2024). The core executive team of Insider Intelligence has shown stability. Changes at the parent company, Insider Inc., occurred in early 2023, predating this 12-month window.
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For eMarketer, now part of Insider Intelligence, email addresses likely follow common corporate structures. Based on patterns observed for Insider Intelligence, the most prevalent format is the first initial combined with the last name. Other formats might also exist but are less common.
Common: [first_initial][last]@insiderintelligence.com. Example: jdoe@insiderintelligence.com. Also possible: [first].[last]@insiderintelligence.com.
Format
jsmith@insiderintelligence.com
Example
75%
Success rate
Marketing Dive • April 23, 2024
Marketing Dive reported that advertisers are formulating backup strategies in light of a potential TikTok ban in the U.S., highlighting data from Insider Intelligence on TikTok's significant advertising revenue and user engagement which underscores the platform's market impact....more
Insider Intelligence • April 4, 2024
Insider Intelligence released an analysis comparing how Gen Z and millennials are adopting and using everyday AI technologies. The report offers insights into their distinct behaviors and attitudes, providing valuable information for marketers and tech developers targeting these demographics....more
Insider Intelligence • March 20, 2024
Insider Intelligence has issued its 2024 forecast for U.S. digital ad spending, broken down by industry. The report details projected growth across various sectors, including retail and consumer packaged goods, and identifies key trends shaping the advertising landscape for the year....more
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