What Does EMARKETER Do?

Total employees302
HeadquartersNew York
FoundedN/A

eMarketer was a leading market research company providing insights and data on digital marketing, media, and commerce. Founded in 1996, it became renowned for its reliable forecasts and comprehensive analysis of digital trends. In 2019, eMarketer merged with Business Insider Intelligence to form Insider Intelligence, under the parent company Axel Springer. Today, the legacy and expertise of eMarketer continue within Insider Intelligence, which offers in-depth reports, charts, and data used by corporations, agencies, and educational institutions worldwide to navigate the complexities of the digital landscape.

Where Is EMARKETER's Headquarters?

HQ Function

The New York headquarters is the main operational center for Insider Intelligence, housing its core research, editorial, product development, sales, marketing, and administrative teams. It drives the company's global strategy and content production.

Notable Features:

One Liberty Plaza is a prominent 54-story skyscraper in Lower Manhattan, offering modern office facilities and panoramic views. Its location provides excellent connectivity and access to other major businesses.

Work Culture:

The work culture, building on eMarketer's foundation, emphasizes accuracy, objectivity, and deep analysis. Insider Intelligence fosters a collaborative, innovative, and fast-paced environment where employees are passionate about data and digital trends.

HQ Significance:

Being headquartered in New York City, a global hub for media, finance, and technology, allows Insider Intelligence to stay at the pulse of industry developments, attract top talent, and effectively serve its diverse clientele.

Values Reflected in HQ: The headquarters' prime location and professional environment mirror Insider Intelligence's commitment to quality, thought leadership, and providing cutting-edge insights in the digital domain.

Location:

eMarketer, through Insider Intelligence, maintains a significant global presence. While its primary offices are located in New York, London, and Berlin, the company leverages a worldwide network of analysts, researchers, and contributors. This distributed structure enables comprehensive coverage of digital trends, market data, and consumer behavior across numerous international markets. Globally supported functions include research and data analysis, editorial content creation, client services, sales operations, and marketing outreach, ensuring that businesses worldwide receive timely and pertinent market intelligence.

Street Address:

One Liberty Plaza, 165 Broadway

City:

New York

State/Province:

NY

Country:

USA

Where Else Does EMARKETER Operate Around the World?

London, UK

Address: Business Design Centre, 52 Upper Street, Islington, London, N1 0QH, UK

To expand Insider Intelligence's market penetration and relevance across Europe, delivering localized insights, supporting regional clients, and building relationships with industry stakeholders in the EMEA region.

Berlin, Germany

Address: Axel-Springer-Straße 65, 10117 Berlin, Germany

To enhance coverage of continental European markets, particularly German-speaking countries, and to foster synergies with Axel Springer's extensive network for research collaboration and business development.

Buying Intent Signals for EMARKETER

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading EMARKETER? Meet the Executive Team

As of April 2025, EMARKETER' leadership includes:

Barbara Peng - President, Insider Intelligence & CEO, Insider Inc.
Zia Daniell Wigder - Chief Content Officer
Randy Kilgore - Chief Revenue Officer

Who's Investing in EMARKETER?

EMARKETER has been backed by several prominent investors over the years, including:

Axel Springer SE

What Leadership Changes Has EMARKETER Seen Recently?

Hire0
Exits0

There have been no major, publicly announced executive hires or departures specifically within the top leadership of the Insider Intelligence division in the last 12 months (approx. May 2023 - May 2024). The core executive team of Insider Intelligence has shown stability. Changes at the parent company, Insider Inc., occurred in early 2023, predating this 12-month window.

What Technology (Tech Stack) Is Used byEMARKETER?

Discover the tools EMARKETER uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

EMARKETER Email Formats and Examples

For eMarketer, now part of Insider Intelligence, email addresses likely follow common corporate structures. Based on patterns observed for Insider Intelligence, the most prevalent format is the first initial combined with the last name. Other formats might also exist but are less common.

Common: [first_initial][last]@insiderintelligence.com. Example: jdoe@insiderintelligence.com. Also possible: [first].[last]@insiderintelligence.com.

Format

jsmith@insiderintelligence.com

Example

75%

Success rate

What's the Latest News About EMARKETER?

Marketing DiveApril 23, 2024

Marketers Eye Contingency Plans as TikTok Ban Looms, Citing Insider Intelligence Data

Marketing Dive reported that advertisers are formulating backup strategies in light of a potential TikTok ban in the U.S., highlighting data from Insider Intelligence on TikTok's significant advertising revenue and user engagement which underscores the platform's market impact....more

Insider IntelligenceApril 4, 2024

Insider Intelligence: How Gen Z and millennials approach everyday AI

Insider Intelligence released an analysis comparing how Gen Z and millennials are adopting and using everyday AI technologies. The report offers insights into their distinct behaviors and attitudes, providing valuable information for marketers and tech developers targeting these demographics....more

Insider IntelligenceMarch 20, 2024

Insider Intelligence Publishes US Digital Ad Spending by Industry 2024 Forecast

Insider Intelligence has issued its 2024 forecast for U.S. digital ad spending, broken down by industry. The report details projected growth across various sectors, including retail and consumer packaged goods, and identifies key trends shaping the advertising landscape for the year....more

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