What Does Emaar Misr Do?

Total employees1058
HeadquartersNew Cairo
Founded2007

Emaar Misr for Development S.A.E. is a leading real estate developer in Egypt, established as a subsidiary of the Dubai-based Emaar Properties PJSC. The company specializes in developing large-scale, integrated communities that include residential, commercial, retail, and hospitality components. Emaar Misr is known for its iconic projects such as Uptown Cairo in the heart of Cairo, Marassi on the North Coast, and Mivida in New Cairo, all designed to offer a premium lifestyle and high-quality urban environments. The company is listed on the Egyptian Exchange (EGX) under the ticker EMFD.

Where Is Emaar Misr's Headquarters?

HQ Function

Serves as the central hub for Emaar Misr's operations in Egypt, overseeing project development, master planning, construction, sales, marketing, finance, and corporate affairs.

Notable Features:

Located within Cairo Festival City, a major mixed-use development. The headquarters features modern office architecture and facilities, designed to support a dynamic workforce.

Work Culture:

Emaar Misr fosters a professional and ambitious work environment, emphasizing innovation, quality, and customer satisfaction, in line with the Emaar global brand. The culture encourages collaboration and excellence in delivering large-scale development projects.

HQ Significance:

The headquarters is pivotal for managing Emaar's extensive and growing portfolio of landmark projects across Egypt, solidifying its position as a key player in the Egyptian real estate market.

Values Reflected in HQ: The headquarters' design and location reflect Emaar Misr's values of quality, innovation, community development, and commitment to creating world-class lifestyle destinations.

Location:

As a key subsidiary of the Dubai-based Emaar Properties PJSC, Emaar Misr's primary operational focus is within Egypt. Its 'global presence' is derived from being part of a renowned international real estate development group with projects and operations across the Middle East, North Africa, Asia, Europe, and North America. Emaar Misr leverages this global expertise and brand recognition to deliver world-class developments in the Egyptian market, supporting functions such as project master planning, development, construction management, hospitality, retail, sales, and marketing specifically tailored for Egypt.

Street Address:

Emaar Square, Building E2, Cairo Festival City, P.O. Box 10

City:

New Cairo

State/Province:

Cairo Governorate

Country:

Egypt

Where Else Does Emaar Misr Operate Around the World?

Mokattam, Cairo, Egypt

Address: Uptown Cairo Sales Centre, Mokattam, Cairo

To cater directly to clients and prospective buyers interested in the Uptown Cairo project, offering on-site assistance and showcasing the development's features.

North Coast, Egypt

Address: Marassi Sales Center, Kilo 125, Alexandria-Matrouh Road, North Coast

To support the sales and marketing efforts for the extensive Marassi development, serving a wide range of local and international clients seeking luxury coastal properties.

New Cairo, Cairo, Egypt

Address: Mivida Sales Center, Road 90, New Cairo

To engage with potential homeowners and investors for the Mivida community, providing comprehensive information and sales support within the New Cairo area.

Buying Intent Signals for Emaar Misr

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Emaar Misr? Meet the Executive Team

As of April 2025, Emaar Misr' leadership includes:

H.E. Mohamed Ali Rashed Alabbar - Chairman (Non-Executive)
Guillaume Harlé - Chief Executive Officer

Who's Investing in Emaar Misr?

Emaar Misr has been backed by several prominent investors over the years, including:

Emaar Properties PJSC (Parent Company and Major Shareholder)
Publicly Traded on The Egyptian Exchange (EGX: EMFD) with various institutional and individual shareholders

What Leadership Changes Has Emaar Misr Seen Recently?

Hire1
Exits1

The most notable executive change at Emaar Misr in the last 12 months was the appointment of Guillaume Harlé as the new Chief Executive Officer, succeeding Mostafa El Kady.

Departures

Mostafa El Kady, Mostafa El Kady stepped down as CEO of Emaar Misr.

New Appointments:

Guillaume Harlé, Guillaume Harlé was appointed as the new CEO of Emaar Misr, tasked with leading the company's continued growth and development in Egypt.

What Technology (Tech Stack) Is Used byEmaar Misr?

Discover the tools Emaar Misr uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Emaar Misr Email Formats and Examples

Emaar Misr, like its parent company Emaar Properties, likely utilizes standardized email formats for its employees. Common corporate email patterns often combine elements of an employee's first and last name with the company domain.

[firstname].[lastname]@emaarmisr.com or [firstinitial][lastname]@emaarmisr.com

Format

john.doe@emaarmisr.com

Example

75%

Success rate

What's the Latest News About Emaar Misr?

Mubasher InfoMay 15, 2024

Emaar Misr's Q1-24 profit soars 241% YoY to EGP 2.22bn

Emaar Misr Development reported a 241% year-on-year surge in consolidated net profit attributable to the parent company during the first quarter of 2024, recording EGP 2.221 billion, compared to EGP 651.26 million....more

ZawyaFebruary 15, 2024

Emaar Misr’s sales surge 111% YoY to $1.1bln in 2023

Emaar Misr for Development (EMFD) achieved a 111% year-on-year (YoY) growth in sales, reaching EGP 33.5 billion in 2023 from EGP 15.8 billion in 2022. The company reported EGP 6.56 billion in net profit after tax in 2023, a 46% growth from EGP 4.5 billion in 2022....more

Daily News EgyptJanuary 29, 2024

Emaar Misr launches new phase of Belle Vie in New Zayed with EGP 2.5bn in investments

Emaar Misr announced the launch of a new phase of its Belle Vie project in New Zayed City, with investments amounting to EGP 2.5 billion. The new phase includes a variety of residential units....more

Enterprise NewsNovember 1, 2023

MOVES- Guillaume Harlé is Emaar Misr’s new CEO

Guillaume Harlé has been appointed CEO of Emaar Misr, succeeding Mostafa Al Qady. Harlé previously served as COO of Emaar Development in the UAE and has extensive experience in real estate....more

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