El Super
El Super's Overview
El Super is a prominent supermarket chain operating primarily in the southwestern United States, with a strong presence in California, Arizona, Nevada, New Mexico, and Texas. Founded in 1997, El Super is dedicated to providing high-quality groceries, fresh produce, meats, and authentic Latin American products at competitive prices, specifically catering to the needs and preferences of Hispanic communities. The stores are known for their vibrant atmosphere, wide selection of ethnic foods, in-house bakeries (panaderías), and butcher shops (carnicerías). El Super is a subsidiary of Bodega Latina Corporation, which itself is part of the Mexican retail giant Grupo Comercial Chedraui.
Where is El Super's Headquarters?
HQ Function
The Paramount headquarters directs strategic planning, merchandising, marketing, finance, human resources, and supply chain management for El Super's network of stores across several U.S. states.
Notable Features:
The facility is a modern corporate office designed to support a large retail enterprise, likely optimized for efficient communication and operations management for numerous store locations and distribution networks.
Work Culture:
The work culture emphasizes customer satisfaction, operational excellence, and a deep understanding of the multicultural communities El Super serves. It fosters a fast-paced, collaborative environment focused on retail innovation and quality service.
HQ Significance:
This headquarters is pivotal as it orchestrates the operations of one of the largest Hispanic-focused supermarket chains in the U.S., guiding its growth, market strategy, and commitment to providing value to its customers.
Values Reflected in HQ: The headquarters' operations reflect El Super's core values of community focus, delivering quality and value, and embracing cultural diversity in both its offerings and workforce.
Location:
El Super's retail operations are concentrated exclusively within the United States. However, it is part of a larger international entity, Grupo Comercial Chedraui, S.A.B. de C.V., which is a major retailer in Mexico and has a significant North American footprint. Through Chedraui, El Super benefits from global sourcing networks, advanced retail technologies, and international business strategies. This connection allows El Super to leverage broader market insights and operational expertise, while Chedraui's overall functions like group-level procurement and strategic oversight indirectly support El Super's U.S. activities.
Street Address:
14601 N. Lakewood Blvd.
City:
Paramount
State/Province:
CA
Country:
USA
El Super's Global Presence
Vernon, California, USA
Address: Key distribution center in Vernon, CA (Specific street address not publicly detailed for security)
Serves the high-density network of El Super stores in Southern California, a core market, by optimizing logistics, ensuring product freshness, and supporting inventory management for a wide variety of goods.
Houston, Texas, USA
Address: Key distribution center in Houston, TX (Specific street address not publicly detailed for security)
Acts as the logistical backbone for the Texas market, enabling consistent product availability, supporting store expansion, and ensuring that stores meet the demands of a growing and diverse customer base in the region.
Buying Intent Signals for El Super
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Executive Team of El Super
As of April 2025, El Super' leadership includes:
Investors of El Super
El Super has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Key executive changes in the past year include the appointment of Mauricio Guerra as CFO for Chedraui USA, overseeing El Super's financial operations, following the departure of Ramiro Valdes from his role as CFO of Bodega Latina Corporation in late 2023.
Departures
New Appointments:
Technology (Tech Stack) used by El Super
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El Super Email Formats and Examples
El Super, as part of Bodega Latina Corporation and Chedraui USA, likely utilizes standardized corporate email formats. Common patterns for enterprises of this scale often involve combinations of first name, last name, and initial. The domain would typically be associated with Bodega Latina or Chedraui USA for corporate roles.
Common formats include [first_initial][last]@bodegalatina.com or [first].[last]@chedrauiusa.com
Format
mguerra@chedrauiusa.com (example for Mauricio Guerra, CFO Chedraui USA, based on common corporate patterns)
Example
70%
Success rate
News and media
Chedraui Investor Relations • April 24, 2024
El Super Parent Chedraui USA Reports Strong Same-Store Sales Growth in Q1 2024
Grupo Comercial Chedraui announced its Q1 2024 financial results, revealing that its U.S. operations, which include El Super, Fiesta Mart, and Smart & Final, achieved a robust 6.3% increase in same-store sales. Consolidated revenues for Chedraui USA (Bodega Latina) saw a 6.9% growth in dollar terms, reflecting strong consumer demand and effective retail strategies....more
Chedraui Investor Relations • February 28, 2024
Chedraui USA Appoints New CFO Mauricio Guerra
Grupo Comercial Chedraui announced the appointment of Mauricio Guerra as Director de Administración y Finanzas (CFO) for Chedraui USA, effective early 2024. Guerra will oversee the financial operations for the company's U.S. banners, including El Super, Fiesta Mart, and Smart & Final....more
Supermarket News • October 25, 2023
El Super Contributes to Chedraui USA's Continued Strong Sales Growth in Q3 2023
Chedraui USA, the parent of El Super, Fiesta Mart and Smart & Final, continued its strong sales growth trajectory in the third quarter of 2023. The U.S. operations saw same-store sales rise by 7.2% year over year, driven by increased customer traffic and higher average tickets across its store formats....more
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