Ellis Brooklyn LLC is a sophisticated, cruelty-free, and eco-conscious fragrance and body care brand founded in 2015 by Bee Shapiro, a beauty columnist for The New York Times. The company was born out of a desire for luxurious, non-toxic scents during Shapiro's pregnancy. Ellis Brooklyn focuses on artisanal, small-batch production, utilizing sustainably sourced, safe ingredients to create unique and memorable olfactive experiences. Their products are paraben-free, phthalates-free, and PETA-certified, reflecting a commitment to clean beauty and environmental responsibility. The brand has gained recognition for its complex, modern scents and its dedication to transparency and quality, and is available through its own e-commerce site and prestigious retailers like Sephora and Ulta Beauty.
Serves as the central hub for brand strategy, product development (including scent creation and formulation oversight), marketing, and creative direction for Ellis Brooklyn's line of fragrances and body care.
While specific architectural details of its private workspace are not publicized, it's envisioned to reflect the brand's minimalist-chic aesthetic, likely a bright, inspiring studio conducive to creative development.
The work culture is likely collaborative, creative, and mission-driven, reflecting the founder's passion for clean beauty, sustainability, and high-quality artisanal products. Emphasis on innovation, attention to detail, and an entrepreneurial spirit.
The Brooklyn headquarters is significant as it roots the brand in a globally recognized center for art, fashion, and independent businesses, aligning with Ellis Brooklyn's identity as a modern, artisanal, and ethically-minded company.
Ellis Brooklyn LLC achieves global presence primarily through its e-commerce website which ships internationally, and by partnering with renowned beauty retailers in North America, Europe, Australia, and other regions. The brand utilizes fulfillment partners to manage logistics and ensure timely delivery to its global customer base, rather than maintaining numerous international offices.
General operations based in Brooklyn; specific street address not publicly listed.
Brooklyn
New York
USA
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As of April 2025, Ellis Brooklyn ' leadership includes:
Ellis Brooklyn has been backed by several prominent investors over the years, including:
No major executive hires or exits have been publicly announced for Ellis Brooklyn in the last 12 months. The company's leadership, spearheaded by its founder, appears stable.
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While Ellis Brooklyn's exact internal email format isn't publicly confirmed, companies of its size and type often use common patterns like first name or first initial + last name at their domain. For general inquiries, they provide contact forms or general email addresses on their website.
[first]@ellisbrooklyn.com
Format
bee@ellisbrooklyn.com
Example
65%
Success rate
Forbes • April 22, 2024
Ellis Brooklyn's new fragrance, FLORIST, was highlighted by Forbes as one of the top new scents for spring 2024, praised for its vibrant and captivating floral composition....more
Byrdie • May 1, 2024
Byrdie featured Ellis Brooklyn's VANILLA MILK in its 2024 list of best vanilla perfumes, noting its unique, sophisticated take on the popular gourmand note....more
Glossy • February 20, 2024
Ellis Brooklyn was featured in Glossy, detailing its evolving marketing strategies, focusing on authentic storytelling and community engagement to promote its clean fragrance line....more
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