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elevenia was a prominent online marketplace in Indonesia, launched in March 2014 as a joint venture between PT XL Axiata Tbk (Indonesia) and SK Planet (South Korea). It offered a diverse range of products, including fashion, electronics, home & living, health & beauty, and groceries, aiming to provide a secure, convenient, and joyful ('klik, cari, hepi') shopping experience for Indonesian consumers. For several years, elevenia was a significant competitor in Indonesia's rapidly growing e-commerce sector, known for various promotions and a wide selection of goods. However, faced with intense market competition and evolving business strategies of its parent companies, elevenia officially ceased its marketplace operations on December 1, 2022.
Formerly housed core operations including executive management, technology platform development, marketing and sales strategy, merchant acquisition and relations, and customer service for the e-commerce platform.
Situated in a modern commercial office building within Jakarta's business district, the headquarters likely offered contemporary office amenities and an environment designed to support a dynamic tech workforce. Specific unique architectural highlights were not widely publicized.
The work culture at elevenia was likely characteristic of a fast-paced e-commerce venture, emphasizing innovation, agility, collaboration, and responsiveness to the highly competitive Indonesian digital market. Employees experienced the growth phases and subsequent challenges of the e-commerce boom.
The Jakarta headquarters was pivotal for its operations in Indonesia, providing access to a large talent pool, proximity to key business partners and logistical networks, and a central point for managing nationwide e-commerce activities.
elevenia's operations were exclusively focused on the Indonesian market. Although it was a joint venture involving a South Korean parent company (SK Planet), its e-commerce platform, product assortment, marketing, and logistical infrastructure were tailored specifically for consumers and sellers within Indonesia. It did not operate distinct marketplaces or maintain a corporate presence in other countries under the elevenia brand.
Plaza Oleos, 5th Floor, Jl. TB Simatupang Kav. 53A
South Jakarta
DKI Jakarta
Indonesia
Address: Specific addresses for separate logistics hubs or fulfillment centers were part of its operational network across Indonesia, managed in coordination with the Jakarta HQ and logistics partners. These were not typically separate corporate offices.
To ensure efficient product distribution, manage returns, and maintain a satisfactory delivery experience for both sellers and buyers on the platform throughout Indonesia.
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As of April 2025, elevenia' leadership includes:
elevenia has been backed by several prominent investors over the years, including:
elevenia ceased its marketplace operations on December 1, 2022. Consequently, there have been no executive new hires or exits related to its e-commerce platform in the last 12 months (e.g., mid-2023 to mid-2024), as all operational roles, including executive positions, concluded with or shortly after the shutdown.
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Historically, elevenia likely utilized common corporate email address patterns for its employees. Given the cessation of its marketplace operations, email addresses associated with @elevenia.co.id are no longer active or monitored for the former e-commerce business.
Common patterns might have included [first_name].[last_name]@elevenia.co.id or [first_initial][last_name]@elevenia.co.id.
Format
jane.doe@elevenia.co.id
Example
0%
Success rate
XL Axiata Official Website • December 5, 2022
PT XL Axiata Tbk issued a press release clarifying that the elevenia marketplace service was discontinued effective December 1, 2022. The decision was attributed to ongoing business reviews and strategic alignments amidst a highly competitive e-commerce landscape. XL Axiata thanked all users, sellers, and partners for their support over the years....more
CNN Indonesia • December 1, 2022
Indonesian e-commerce platform elevenia officially announced its permanent closure starting December 1, 2022. The announcement was made on its website, informing users that all marketplace services would cease. This marked the end of an eight-year journey for the platform, which was a joint venture between XL Axiata and SK Planet....more
Tech in Asia • November 30, 2022
Elevenia, an Indonesia-based ecommerce marketplace, announced it will shut down its services from December 1. The company, a joint venture between telco major XL Axiata and South Korea’s SK Planet, thanked its users, sellers, and partners for their support over the years. The closure reflects the intense competition in Indonesia's e-commerce market....more
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