ElasticRun
ElasticRun's Overview
ElasticRun is a B2B e-commerce platform enabling businesses to reach underserved rural kirana stores across India. It operates an asset-light logistics and supply chain network, leveraging technology to aggregate demand from thousands of small retailers and fulfill it by working directly with brands. ElasticRun's model aims to solve key challenges in India's fragmented retail distribution system, offering better access, cost-efficiency, and reach for FMCG companies, e-commerce players, and other businesses looking to tap into the vast rural market. They provide services like primary and secondary distribution, warehousing, and last-mile connectivity.
Where is ElasticRun's Headquarters?
HQ Function
Serves as the central hub for strategic planning, technology development, operations management, and corporate functions for ElasticRun's nationwide logistics and e-commerce network.
Notable Features:
Modern office facility within Nyati Unitree, a recognized commercial complex, designed to support a dynamic and technology-driven workforce with contemporary amenities.
Work Culture:
ElasticRun fosters a fast-paced, innovative, and mission-driven work culture. Employees are often engaged in solving complex logistical challenges for India's vast rural retail network, with a strong emphasis on technology, data-driven decision-making, and creating tangible impact.
HQ Significance:
Pune's status as a major IT, education, and logistics hub provides ElasticRun with strategic access to skilled talent, robust technological infrastructure, and excellent connectivity, crucial for its growth and operations.
Values Reflected in HQ: The choice of a modern, well-connected office in a tech-centric commercial hub reflects ElasticRun's values of innovation, efficiency, and leveraging technology to scale its transformative supply chain solutions.
Location:
ElasticRun's primary operational footprint is deeply rooted within India, where it has established an extensive B2B e-commerce, logistics, and supply chain network catering to rural and semi-urban markets. While its core services are India-focused, the company engages with global investors and may explore international technology partnerships to enhance its platform and services. Currently, direct B2B e-commerce and logistics services are concentrated on the Indian subcontinent, addressing the unique challenges and opportunities of its vast retail landscape.
Street Address:
Block A, Smartworks, Nyati Unitree, Nagar Road, Yerawada
City:
Pune
State/Province:
Maharashtra
Country:
India
ElasticRun's Global Presence
Multiple cities across India including major metros like Mumbai, Delhi NCR, Bengaluru, Hyderabad, Kolkata, Chennai
Address: ElasticRun operates through a widespread network of fulfillment centers, operational hubs, and partner locations rather than traditional large-scale branch offices in every city. Specific addresses vary based on logistical needs.
To ensure efficient procurement, inventory management, and distribution of goods tailored to regional market demands, facilitate deeper penetration into rural markets, and provide localized support to clients and partners across various Indian states.
Buying Intent Signals for ElasticRun
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of ElasticRun
As of April 2025, ElasticRun' leadership includes:
Investors of ElasticRun
ElasticRun has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Based on publicly available information and news searches covering the last 12 months, there have been no widely reported major C-suite executive hires or departures at ElasticRun. The company's leadership, primarily driven by its co-founders, appears to be stable.
Technology (Tech Stack) used by ElasticRun
Discover the tools ElasticRun uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
ElasticRun Email Formats and Examples
ElasticRun likely utilizes common corporate email address patterns. The most probable formats are combinations of employee names and initials followed by the company domain.
[first].[last]@elastic.run, [first_initial][last]@elastic.run, [first]@elastic.run
Format
john.doe@elastic.run, jdoe@elastic.run, john@elastic.run
Example
75%
Success rate
News and media
Livemint • 2023-08-23
ElasticRun news title: SoftBank's first markdown in India from new fund is ElasticRun
SoftBank Group Corp. recorded its first markdown from its second Vision Fund in India with ElasticRun, reducing the logistics company's valuation by about 20% to $1.2 billion from $1.5 billion....more
Moneycontrol • 2023-05-11
ElasticRun news title: Prosus trims ElasticRun valuation by 36% to $966 million
Prosus, a key investor, has marked down the valuation of B2B e-commerce startup ElasticRun by 36 percent to $966 million as of March 31, 2023, down from its previous valuation of $1.5 billion....more
The Economic Times • 2022-02-07
ElasticRun news title: ElasticRun raises $300 million from SoftBank, Goldman Sachs; valued at $1.5 billion
ElasticRun raised $300 million in its Series E funding round led by SoftBank Vision Fund 2 and Goldman Sachs Asset Management. The round, which also saw participation from existing investor Prosus Ventures, valued the company at $1.5 billion....more
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