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Efficient Frontier was a leading global performance marketing company, specializing in optimizing advertising spend across search engines, display networks, and social media. Founded in 2002, it provided technology and services to help advertisers manage and optimize their online campaigns for maximum return on investment. The company was recognized for its advanced bidding algorithms and portfolio optimization approach to digital advertising. In January 2012, Efficient Frontier was acquired by Adobe Systems for approximately $400 million and its technology and services were integrated into what is now Adobe Advertising Cloud, significantly enhancing Adobe's digital marketing capabilities.
Served as the central hub for executive leadership, product development, engineering, marketing, and core global business operations.
A modern tech office space designed to foster collaboration and innovation, particularly for its data analytics and engineering teams focused on advertising technology.
Characterized by a fast-paced, data-driven, and innovative environment typical of a leading ad tech company in Silicon Valley. Emphasis on analytical talent and results-oriented performance.
The Mountain View headquarters was instrumental in developing Efficient Frontier's core ad optimization technology and managing its global expansion, establishing it as a leader in performance marketing prior to its acquisition.
Prior to its acquisition by Adobe, Efficient Frontier maintained a strong global presence with offices across North America (e.g., New York, Chicago), Europe (e.g., London, Paris, Hamburg), and Asia-Pacific (e.g., Bangalore, Sydney, Tokyo). These international offices were crucial for supporting a global clientele with sales, client management, and regional operational support for its digital advertising optimization platform.
2513 E. Charleston Road
Mountain View
California
USA
Address: 5th Floor, 50-52 Great Marlborough Street, London, W1F 7JY (Historical Address)
To expand Efficient Frontier's footprint in the EMEA market, offering localized support and expertise for its performance marketing platform to a diverse client base.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Efficient Frontier' leadership includes:
Efficient Frontier has been backed by several prominent investors over the years, including:
Efficient Frontier was acquired by Adobe in 2012 and no longer operates as an independent entity. Consequently, there have been no executive hires or exits specifically for 'Efficient Frontier' in the last 12 months. Any such news would relate to Adobe's current leadership within its Adobe Advertising Cloud division.
Discover the tools Efficient Frontier uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Historically, Efficient Frontier likely used common corporate email formats based on its domain 'efrontier.com'. As the company was acquired and the domain is no longer active for independent operations, these formats are purely historical.
[first_initial][last]@efrontier.com
Format
jsmith@efrontier.com (example only)
Example
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Adobe Newsroom • November 16, 2011
Adobe Systems Incorporated announced its definitive agreement to acquire Efficient Frontier, a leader in search, social and display advertising optimization and reporting. The acquisition aimed to add multi-channel ad campaign forecasting, execution and optimization capabilities to Adobe’s Digital Marketing Suite....more
TechCrunch • June 7, 2007
Efficient Frontier, a prominent player in search engine marketing (SEM) management services and technology, announced it had secured $15 million in a Series C financing round. The round was led by Insight Venture Partners, with participation from existing investor Redpoint Ventures, to fund product development and international expansion....more
Efficient Frontier (Press Release Archive/Adweek) • February 13, 2008
Efficient Frontier announced the appointment of David Karnstedt as its new President and Chief Executive Officer. Tod Sacerdoti, founder and former CEO, transitioned to the role of Chief Strategy Officer and remained on the Board of Directors....more
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