What Does Efficient Frontier Do?

Total employees91
HeadquartersMountain View
Founded2002

Efficient Frontier was a leading global performance marketing company, specializing in optimizing advertising spend across search engines, display networks, and social media. Founded in 2002, it provided technology and services to help advertisers manage and optimize their online campaigns for maximum return on investment. The company was recognized for its advanced bidding algorithms and portfolio optimization approach to digital advertising. In January 2012, Efficient Frontier was acquired by Adobe Systems for approximately $400 million and its technology and services were integrated into what is now Adobe Advertising Cloud, significantly enhancing Adobe's digital marketing capabilities.

Where Is Efficient Frontier's Headquarters?

HQ Function

Served as the central hub for executive leadership, product development, engineering, marketing, and core global business operations.

Notable Features:

A modern tech office space designed to foster collaboration and innovation, particularly for its data analytics and engineering teams focused on advertising technology.

Work Culture:

Characterized by a fast-paced, data-driven, and innovative environment typical of a leading ad tech company in Silicon Valley. Emphasis on analytical talent and results-oriented performance.

HQ Significance:

The Mountain View headquarters was instrumental in developing Efficient Frontier's core ad optimization technology and managing its global expansion, establishing it as a leader in performance marketing prior to its acquisition.

Values Reflected in HQ: The headquarters embodied values of innovation, data-centricity, technological excellence, and a commitment to delivering customer success in the digital advertising landscape.

Location:

Prior to its acquisition by Adobe, Efficient Frontier maintained a strong global presence with offices across North America (e.g., New York, Chicago), Europe (e.g., London, Paris, Hamburg), and Asia-Pacific (e.g., Bangalore, Sydney, Tokyo). These international offices were crucial for supporting a global clientele with sales, client management, and regional operational support for its digital advertising optimization platform.

Street Address:

2513 E. Charleston Road

City:

Mountain View

State/Province:

California

Country:

USA

Where Else Does Efficient Frontier Operate Around the World?

London, United Kingdom

Address: 5th Floor, 50-52 Great Marlborough Street, London, W1F 7JY (Historical Address)

To expand Efficient Frontier's footprint in the EMEA market, offering localized support and expertise for its performance marketing platform to a diverse client base.

Buying Intent Signals for Efficient Frontier

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Efficient Frontier? Meet the Executive Team

As of April 2025, Efficient Frontier' leadership includes:

Sarah Fay - CEO (at time of acquisition)
Tod Sacerdoti - Founder & Chief Strategy Officer
Anil Kamath - Co-Founder & SVP, Products & Engineering
David Karnstedt - Former President and CEO

Who's Investing in Efficient Frontier?

Efficient Frontier has been backed by several prominent investors over the years, including:

Redpoint Ventures
Insight Venture Partners
Meritech Capital Partners

What Leadership Changes Has Efficient Frontier Seen Recently?

Hire0
Exits0

Efficient Frontier was acquired by Adobe in 2012 and no longer operates as an independent entity. Consequently, there have been no executive hires or exits specifically for 'Efficient Frontier' in the last 12 months. Any such news would relate to Adobe's current leadership within its Adobe Advertising Cloud division.

What Technology (Tech Stack) Is Used byEfficient Frontier?

Discover the tools Efficient Frontier uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Efficient Frontier Email Formats and Examples

Historically, Efficient Frontier likely used common corporate email formats based on its domain 'efrontier.com'. As the company was acquired and the domain is no longer active for independent operations, these formats are purely historical.

[first_initial][last]@efrontier.com

Format

jsmith@efrontier.com (example only)

Example

0%

Success rate

What's the Latest News About Efficient Frontier?

Adobe NewsroomNovember 16, 2011

Efficient Frontier News: Adobe to Acquire Efficient Frontier

Adobe Systems Incorporated announced its definitive agreement to acquire Efficient Frontier, a leader in search, social and display advertising optimization and reporting. The acquisition aimed to add multi-channel ad campaign forecasting, execution and optimization capabilities to Adobe’s Digital Marketing Suite....more

TechCrunchJune 7, 2007

Efficient Frontier News: Efficient Frontier Raises $15 Million Third Round

Efficient Frontier, a prominent player in search engine marketing (SEM) management services and technology, announced it had secured $15 million in a Series C financing round. The round was led by Insight Venture Partners, with participation from existing investor Redpoint Ventures, to fund product development and international expansion....more

Efficient Frontier (Press Release Archive/Adweek)February 13, 2008

Efficient Frontier News: Efficient Frontier Names David Karnstedt as President and CEO

Efficient Frontier announced the appointment of David Karnstedt as its new President and Chief Executive Officer. Tod Sacerdoti, founder and former CEO, transitioned to the role of Chief Strategy Officer and remained on the Board of Directors....more

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