Efficient Frontier
What Does Efficient Frontier Do?
Efficient Frontier was a leading global performance marketing company, specializing in optimizing advertising spend across search engines, display networks, and social media. Founded in 2002, it provided technology and services to help advertisers manage and optimize their online campaigns for maximum return on investment. The company was recognized for its advanced bidding algorithms and portfolio optimization approach to digital advertising. In January 2012, Efficient Frontier was acquired by Adobe Systems for approximately $400 million and its technology and services were integrated into what is now Adobe Advertising Cloud, significantly enhancing Adobe's digital marketing capabilities.
Where Is Efficient Frontier's Headquarters?
HQ Function
Served as the central hub for executive leadership, product development, engineering, marketing, and core global business operations.
Notable Features:
A modern tech office space designed to foster collaboration and innovation, particularly for its data analytics and engineering teams focused on advertising technology.
Work Culture:
Characterized by a fast-paced, data-driven, and innovative environment typical of a leading ad tech company in Silicon Valley. Emphasis on analytical talent and results-oriented performance.
HQ Significance:
The Mountain View headquarters was instrumental in developing Efficient Frontier's core ad optimization technology and managing its global expansion, establishing it as a leader in performance marketing prior to its acquisition.
Values Reflected in HQ: The headquarters embodied values of innovation, data-centricity, technological excellence, and a commitment to delivering customer success in the digital advertising landscape.
Location:
Prior to its acquisition by Adobe, Efficient Frontier maintained a strong global presence with offices across North America (e.g., New York, Chicago), Europe (e.g., London, Paris, Hamburg), and Asia-Pacific (e.g., Bangalore, Sydney, Tokyo). These international offices were crucial for supporting a global clientele with sales, client management, and regional operational support for its digital advertising optimization platform.
Street Address:
2513 E. Charleston Road
City:
Mountain View
State/Province:
California
Country:
USA
Where Else Does Efficient Frontier Operate Around the World?
London, United Kingdom
Address: 5th Floor, 50-52 Great Marlborough Street, London, W1F 7JY (Historical Address)
To expand Efficient Frontier's footprint in the EMEA market, offering localized support and expertise for its performance marketing platform to a diverse client base.
Buying Intent Signals for Efficient Frontier
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Efficient Frontier? Meet the Executive Team
As of April 2025, Efficient Frontier' leadership includes:
Who's Investing in Efficient Frontier?
Efficient Frontier has been backed by several prominent investors over the years, including:
What Leadership Changes Has Efficient Frontier Seen Recently?
Efficient Frontier was acquired by Adobe in 2012 and no longer operates as an independent entity. Consequently, there have been no executive hires or exits specifically for 'Efficient Frontier' in the last 12 months. Any such news would relate to Adobe's current leadership within its Adobe Advertising Cloud division.
What Technology (Tech Stack) Is Used byEfficient Frontier?
Discover the tools Efficient Frontier uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Efficient Frontier Email Formats and Examples
Historically, Efficient Frontier likely used common corporate email formats based on its domain 'efrontier.com'. As the company was acquired and the domain is no longer active for independent operations, these formats are purely historical.
[first_initial][last]@efrontier.com
Format
jsmith@efrontier.com (example only)
Example
0%
Success rate
What's the Latest News About Efficient Frontier?
Adobe Newsroom • November 16, 2011
Efficient Frontier News: Adobe to Acquire Efficient Frontier
Adobe Systems Incorporated announced its definitive agreement to acquire Efficient Frontier, a leader in search, social and display advertising optimization and reporting. The acquisition aimed to add multi-channel ad campaign forecasting, execution and optimization capabilities to Adobe’s Digital Marketing Suite....more
TechCrunch • June 7, 2007
Efficient Frontier News: Efficient Frontier Raises $15 Million Third Round
Efficient Frontier, a prominent player in search engine marketing (SEM) management services and technology, announced it had secured $15 million in a Series C financing round. The round was led by Insight Venture Partners, with participation from existing investor Redpoint Ventures, to fund product development and international expansion....more
Efficient Frontier (Press Release Archive/Adweek) • February 13, 2008
Efficient Frontier News: Efficient Frontier Names David Karnstedt as President and CEO
Efficient Frontier announced the appointment of David Karnstedt as its new President and Chief Executive Officer. Tod Sacerdoti, founder and former CEO, transitioned to the role of Chief Strategy Officer and remained on the Board of Directors....more
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