What Does Edmunds Do?

Total employees589
HeadquartersSanta Monica
Founded1966

Edmunds is a leading online resource for automotive information, providing comprehensive car reviews, new and used car pricing, expert advice, and a wide range of shopping tools. For over 50 years, Edmunds has been dedicated to empowering car shoppers by making the car buying process easier and more transparent. Their platform offers detailed vehicle specifications, comparison tools, local inventory listings, and a wealth of editorial content created by automotive experts. Acquired by CarMax in 2021, Edmunds continues to operate as a distinct brand, leveraging its extensive data and insights to serve consumers, dealers, and manufacturers.

Where Is Edmunds's Headquarters?

HQ Function

Serves as the central hub for product development, engineering, editorial content creation, marketing, and corporate operations, driving the company's digital automotive resources.

Notable Features:

Modern office space designed to foster collaboration and innovation, often featuring automotive-themed decor and advanced technology infrastructure. Located in a prominent business park with amenities.

Work Culture:

Known for a collaborative, innovative, and data-driven work environment. Employees often share a passion for cars and technology, with a focus on empowering consumers. The culture encourages learning and development, with a flexible approach often associated with tech companies.

HQ Significance:

The Santa Monica headquarters is crucial for attracting top talent in technology, product, and media, and for maintaining Edmunds' position as a leader in the digital automotive landscape. Its location in Southern California, a major car market, is also beneficial.

Values Reflected in HQ: The headquarters reflects Edmunds' values of innovation, transparency, collaboration, and a consumer-first approach, providing an environment conducive to creating helpful automotive content and tools.

Location:

While Edmunds' primary market focus is North America, particularly the United States, its website and automotive information are accessible globally. The platform's insights and data are utilized by a worldwide audience of car enthusiasts, researchers, and industry professionals. Direct operational offices are concentrated in the USA.

Street Address:

2401 Colorado Ave, Suite C400

City:

Santa Monica

State/Province:

CA

Country:

USA

Where Else Does Edmunds Operate Around the World?

Detroit, MI, USA

Address: 150 W Jefferson Ave, Suite 1425, Detroit, MI 48226, USA

Supports Edmunds' engagement with automotive manufacturers based in and around Detroit, gathers industry insights, and contributes to content creation with a focus on domestic auto news.

Buying Intent Signals for Edmunds

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Edmunds? Meet the Executive Team

As of April 2025, Edmunds' leadership includes:

Keri Fraser - President
Stephen Felisan - Chief Technology Officer
Eugene Park - Chief Product Officer
Alison Anziska - Chief Marketing Officer
Jamie Epstein - Chief Financial Officer
Tripp Robinson - Chief Legal Officer
Nick Gorton - EVP, Product & Technology
Dr. Noične Lynn O'Sullivan - SVP, People & Culture

Who's Investing in Edmunds?

Edmunds has been backed by several prominent investors over the years, including:

CarMax

What Leadership Changes Has Edmunds Seen Recently?

Hire3
Exits0

Edmunds has seen key appointments in its executive team over the last year, strengthening its leadership in marketing, finance, and legal departments following its acquisition by CarMax and continued growth.

New Appointments:

Alison Anziska, Alison Anziska appointed as new Chief Marketing Officer.
Jamie Epstein, Jamie Epstein appointed as new Chief Financial Officer.
Tripp Robinson, Tripp Robinson appointed as new Chief Legal Officer.

What Technology (Tech Stack) Is Used byEdmunds?

Discover the tools Edmunds uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Edmunds Email Formats and Examples

Edmunds commonly uses the email format combining the first initial and last name. This is a typical pattern for companies of its size and structure in the tech and media industry.

flast@edmunds.com

Format

jdoe@edmunds.com

Example

85%

Success rate

What's the Latest News About Edmunds?

CarMax Investor RelationsApril 11, 2024

Edmunds performance highlighted in CarMax Q4 and Fiscal Year 2024 Results

CarMax's Q4 and full fiscal year 2024 earnings report included updates on Edmunds' performance, highlighting its contribution to online traffic and customer engagement for CarMax. Edmunds reported 18.7 million average monthly unique visitors in Q4....more

MediaPostOctober 19, 2023

Edmunds Names Alison Anziska As CMO

Edmunds appointed Alison Anziska as its new Chief Marketing Officer. Anziska brings extensive experience in brand strategy and digital marketing to drive Edmunds' consumer engagement and market presence....more

PR Newswire (via Edmunds)November 29, 2023

Edmunds: New Car Prices Dip Below MSRP, Signaling Market Shift

Edmunds reported that average transaction prices for new vehicles were forecast to fall below MSRP in late 2023 for the first time in two years, indicating a cooling market and improved inventory levels benefiting consumers....more

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