Edgars
Edgars's Overview
Edgars is a prominent department store chain operating in Southern Africa, offering a wide range of products including clothing, footwear, accessories, beauty products, and homeware. Founded in 1929, Edgars has a long-standing history in the region's retail landscape. After facing financial difficulties as part of Edcon, the Edgars brand and a significant portion of its stores were acquired by Retailability (Pty) Ltd. in 2020. Under new ownership, Edgars is focused on a turnaround strategy, revitalizing its brand, enhancing customer experience, and strengthening its market position with a curated selection of local and international brands.
Where is Edgars's Headquarters?
HQ Function
Oversees strategic direction, group operations, merchandising, marketing, and financial management for the Edgars brand across Southern Africa.
Notable Features:
Modern office park setting, designed to facilitate collaboration and support the retail operations of Retailability's brands, including Edgars.
Work Culture:
Dynamic, retail-focused, and entrepreneurial, geared towards reviving and growing the Edgars brand. Emphasis on agility, teamwork, and adapting to the fast-paced fashion and retail market.
HQ Significance:
Represents the new era for Edgars under Retailability's ownership, focusing on sustainable growth, operational efficiency, and enhanced customer engagement. Central hub for decision-making for the revitalized brand.
Values Reflected in HQ: Agility, customer-centricity, value, and a forward-looking approach to retail, reflecting Retailability's operational ethos for the Edgars brand.
Location:
Edgars primarily operates in Southern Africa, with a strong presence in South Africa. The company also has stores in neighboring countries including Namibia, Botswana, Lesotho, and Eswatini (Swaziland). Its focus is on serving the Southern African Development Community (SADC) region.
Street Address:
30 The Boulevard, Westway Office Park
City:
Westville, Durban
State/Province:
KwaZulu-Natal
Country:
South Africa
Edgars's Global Presence
Johannesburg, Gauteng, South Africa
Address: Various locations supporting retail operations (not a singular public corporate office)
To ensure efficient store operations, localized marketing, stock management, and customer service delivery in South Africa's largest urban and economic hub and other key regions.
Buying Intent Signals for Edgars
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Edgars
As of April 2025, Edgars' leadership includes:
Investors of Edgars
Edgars has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
The core executive leadership team at Retailability, responsible for Edgars, has demonstrated stability over the past 12 months. The focus has been on continued execution of the turnaround strategy and growth initiatives for Edgars. No major C-suite departures or appointments directly impacting Edgars' top leadership within Retailability have been publicly announced in this period.
Technology (Tech Stack) used by Edgars
Discover the tools Edgars uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Edgars Email Formats and Examples
As Edgars is operated by Retailability (Pty) Ltd., email addresses for corporate employees typically follow the Retailability domain. Common formats include first name initial followed by last name, or first name separated from last name by a period.
[firstinitial][last]@retailability.co.za or [first].[last]@retailability.co.za
Format
jdoe@retailability.co.za or john.doe@retailability.co.za
Example
75%
Success rate
News and media
Bizcommunity • March 7, 2024
Edgars reopens revamped flagship store in Fourways Mall
Edgars has officially reopened its revamped flagship store in Fourways Mall, Johannesburg. The new store design aims to enhance the shopping experience with a modern layout, improved brand visibility, and a curated selection of fashion, beauty, and home products....more
News24 • December 4, 2023
How Edgars defied the odds to become a star performer for its new owner
Edgars, once part of the struggling Edcon group, has shown a significant turnaround under its new owner, Retailability. The article highlights improved performance, successful repositioning efforts, and a focus on customer needs as key factors in its revival....more
BusinessLIVE • August 24, 2023
Edgars owner Retailability buys kids’ brand Keedo out of liquidation
Retailability, the owner of Edgars, acquired children's clothing brand Keedo, saving it from liquidation. This move is expected to strengthen Retailability's portfolio in the childrenswear market and potentially see Keedo products available through Edgars channels....more
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