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Eddie Bauer is an American outdoor brand headquartered in Bellevue, Washington. Founded in 1920 by its namesake, a Pacific Northwest outdoorsman, the company initially specialized in tennis rackets before patenting the first quilted down jacket in the United States. Today, Eddie Bauer offers premium-quality outerwear, apparel, footwear, accessories, and gear for men and women who live an active, outdoor lifestyle. Known for its innovation, quality, and customer service, the brand emphasizes a passion for the outdoors and has a long history of outfitting adventurers, from Himalayan expeditions to everyday explorations. Eddie Bauer is currently operated by SPARC Group, a joint venture between Authentic Brands Group and Simon Property Group.
Serves as the central hub for brand management, design, merchandising, marketing, and operations for Eddie Bauer under the SPARC Group.
Modern office facilities designed to foster collaboration and innovation, likely featuring product showrooms and spaces inspired by the outdoor lifestyle central to the brand. As part of a larger tech and business hub in Bellevue, it benefits from a dynamic environment.
The work culture likely reflects Eddie Bauer's outdoor heritage, encouraging a passion for adventure, product quality, and customer satisfaction. Employees may share an interest in outdoor activities, contributing to a collaborative and brand-focused environment. Emphasis on innovation in outdoor gear and apparel.
The Bellevue headquarters signifies the brand's continued presence in the Pacific Northwest, its birthplace, and its integration into a modern retail and brand management structure under SPARC Group, allowing it to leverage shared services and expertise.
Eddie Bauer's global presence is primarily driven by its retail and e-commerce operations in the United States and Canada. Internationally, the brand has expanded through licensing partnerships and wholesale distribution in markets including Japan, Germany, and other parts of Europe and Asia. Product sourcing and manufacturing are conducted globally to ensure quality and efficiency. Their e-commerce platform allows them to reach customers in many countries worldwide.
10401 NE 8th St
Bellevue
Washington
USA
Address: SPARC Group LLC, 11 Penn Plaza, New York, NY 10001 (SPARC Group Corporate Office)
This location serves as a key corporate hub for SPARC Group, facilitating East Coast operations, fashion industry connections, and overarching brand management for its portfolio.
Address: Various locations across North America
These locations provide direct customer access to Eddie Bauer products, personalized service, and reinforce the brand's presence in local communities.
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As of April 2025, Eddie Bauer' leadership includes:
Eddie Bauer has been backed by several prominent investors over the years, including:
In recent times, a key leadership change involved the appointment of Angelo Ng as Brand President for Eddie Bauer, following the departure of Damien Huang. This reflects SPARC Group's strategy in managing its portfolio brands.
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Eddie Bauer, as part of SPARC Group, may utilize email formats common within the parent organization or maintain its own. Common formats for companies of this type include first initial + last name or first name . last name @ [companydomain.com]. For Eddie Bauer specifically, direct corporate emails might use @eddiebauer.com, while SPARC Group employees might use @sparcgroup.com.
For Eddie Bauer specific roles: [first_initial][last]@eddiebauer.com (e.g., jdoe@eddiebauer.com) or [first].[last]@eddiebauer.com (e.g., jane.doe@eddiebauer.com). For SPARC Group roles: similar formats @sparcgroup.com.
Format
ang@eddiebauer.com (example for Angelo Ng, purely illustrative)
Example
75%
Success rate
Footwear News • October 26, 2023
Eddie Bauer has partnered with ThredUp to launch a resale program called '(Re)Adventure,' allowing customers to shop for and sell pre-owned Eddie Bauer items, promoting sustainability in the outdoor apparel industry....more
SGB Media • May 3, 2023
SPARC Group announced the appointment of Angelo Ng as President for Eddie Bauer. Ng, a veteran brand builder, will oversee all aspects of the Eddie Bauer brand....more
Authentic Brands Group • June 1, 2021
Authentic Brands Group (ABG) announced the successful completion of its acquisition of Eddie Bauer. SPARC Group, a joint venture between ABG and Simon Property Group, will be the operating partner for the brand....more
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