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EdChoice, formerly the Friedman Foundation for Educational Choice, was founded in 1996 by Nobel laureate Milton Friedman and economist Rose D. Friedman. It is a 501(c)(3) nonprofit, nonpartisan organization committed to understanding and promoting the benefits of universal educational choice. EdChoice conducts research, produces policy analyses, and engages in outreach to inform the public, policymakers, and education stakeholders about the advantages of allowing families to choose the educational environments that best suit their children's needs. Their work supports various forms of school choice, including scholarships, tax-credit scholarships, and education savings accounts (ESAs).
The headquarters serves as the central hub for EdChoice's research, policy development, advocacy efforts, communications, and administrative operations.
Located in One American Square, one of Indianapolis's prominent high-rise buildings, offering modern office facilities and accessibility. Specific internal features are not widely publicized.
EdChoice fosters a mission-driven work environment characterized by collaboration, intellectual rigor, and a strong commitment to advancing educational freedom. Employees are passionate about education reform and policy.
The Indianapolis headquarters is strategically important for coordinating national advocacy efforts, conducting rigorous research, and engaging with policymakers and stakeholders across the United States.
EdChoice's primary focus is on advancing educational choice within the United States. While their research and principles may have international relevance and inspire similar movements globally, their direct operations, advocacy, and programs are concentrated on the American education system.
One American Square, Suite 2420
Indianapolis
IN
USA
Address: N/A (Distributed Workforce)
To extend EdChoice's reach and impact by engaging with local stakeholders, policymakers, and communities nationwide, facilitating on-the-ground support for educational choice initiatives.
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As of April 2025, EdChoice' leadership includes:
EdChoice has been backed by several prominent investors over the years, including:
EdChoice strengthened its executive team in early 2023 with strategic hires in operations and finance, enhancing its capacity to advance its mission. No major executive departures were publicly announced during this period.
Discover the tools EdChoice uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
EdChoice likely utilizes a common professional email format for its staff, typically combining the first initial and last name. While not officially published, this is a standard convention for many organizations.
[first_initial][last]@edchoice.org
Format
renlow@edchoice.org
Example
85%
Success rate
EdChoice.org • September 13, 2023
A national poll released by EdChoice shows continued strong public support for Education Savings Accounts (ESAs) and other school choice measures, with a majority of parents expressing a desire for more educational options for their children....more
EdChoice.org • August 2, 2023
A report from EdChoice analyzing teacher staffing trends suggests that the expansion of school choice programs is not a primary contributor to public school teacher shortages, challenging some common narratives on the issue....more
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