What Does EdChoice Do?

Total employees42
HeadquartersIndianapolis
Founded1996

EdChoice, formerly the Friedman Foundation for Educational Choice, was founded in 1996 by Nobel laureate Milton Friedman and economist Rose D. Friedman. It is a 501(c)(3) nonprofit, nonpartisan organization committed to understanding and promoting the benefits of universal educational choice. EdChoice conducts research, produces policy analyses, and engages in outreach to inform the public, policymakers, and education stakeholders about the advantages of allowing families to choose the educational environments that best suit their children's needs. Their work supports various forms of school choice, including scholarships, tax-credit scholarships, and education savings accounts (ESAs).

Where Is EdChoice's Headquarters?

HQ Function

The headquarters serves as the central hub for EdChoice's research, policy development, advocacy efforts, communications, and administrative operations.

Notable Features:

Located in One American Square, one of Indianapolis's prominent high-rise buildings, offering modern office facilities and accessibility. Specific internal features are not widely publicized.

Work Culture:

EdChoice fosters a mission-driven work environment characterized by collaboration, intellectual rigor, and a strong commitment to advancing educational freedom. Employees are passionate about education reform and policy.

HQ Significance:

The Indianapolis headquarters is strategically important for coordinating national advocacy efforts, conducting rigorous research, and engaging with policymakers and stakeholders across the United States.

Values Reflected in HQ: The professional and accessible office space reflects EdChoice's commitment to serious research, impactful advocacy, and engagement with the broader community on education policy.

Location:

EdChoice's primary focus is on advancing educational choice within the United States. While their research and principles may have international relevance and inspire similar movements globally, their direct operations, advocacy, and programs are concentrated on the American education system.

Street Address:

One American Square, Suite 2420

City:

Indianapolis

State/Province:

IN

Country:

USA

Where Else Does EdChoice Operate Around the World?

Various (Remote/Field-Based Staff)

Address: N/A (Distributed Workforce)

To extend EdChoice's reach and impact by engaging with local stakeholders, policymakers, and communities nationwide, facilitating on-the-ground support for educational choice initiatives.

Buying Intent Signals for EdChoice

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading EdChoice? Meet the Executive Team

As of April 2025, EdChoice' leadership includes:

Robert Enlow - President and CEO
John Schilling - Chief Operating Officer
Amy Gicker - Vice President of Finance
Jason Bedrick - Vice President of Policy
Michael Chartier - Vice President of State Relations
Drew Catt - Vice President of Research
Marty Lasure - Vice President of Marketing and Communications

Who's Investing in EdChoice?

EdChoice has been backed by several prominent investors over the years, including:

Founders: Milton and Rose D. Friedman
The Walton Family Foundation (major supporter of school choice initiatives)
Charles Koch Foundation (supporter of market-based policy solutions)
Numerous private individual donors
Various philanthropic foundations supporting educational reform

What Leadership Changes Has EdChoice Seen Recently?

Hire2
Exits0

EdChoice strengthened its executive team in early 2023 with strategic hires in operations and finance, enhancing its capacity to advance its mission. No major executive departures were publicly announced during this period.

New Appointments:

John Schilling, John Schilling appointed as Chief Operating Officer, bringing extensive operational leadership experience.
Amy Gicker, Amy Gicker appointed as Vice President of Finance to lead financial strategy and management.

What Technology (Tech Stack) Is Used byEdChoice?

Discover the tools EdChoice uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

EdChoice Email Formats and Examples

EdChoice likely utilizes a common professional email format for its staff, typically combining the first initial and last name. While not officially published, this is a standard convention for many organizations.

[first_initial][last]@edchoice.org

Format

renlow@edchoice.org

Example

85%

Success rate

What's the Latest News About EdChoice?

EdChoice.orgSeptember 13, 2023

EdChoice Poll: Strong Public Support for Education Savings Accounts Continues

A national poll released by EdChoice shows continued strong public support for Education Savings Accounts (ESAs) and other school choice measures, with a majority of parents expressing a desire for more educational options for their children....more

EdChoice.orgAugust 2, 2023

EdChoice Report: School Choice Not a Major Driver of Teacher Staffing Issues

A report from EdChoice analyzing teacher staffing trends suggests that the expansion of school choice programs is not a primary contributor to public school teacher shortages, challenging some common narratives on the issue....more

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