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Ecotricity
What Does Ecotricity Do?
Ecotricity is a pioneering British energy company founded in 1995 by Dale Vince OBE, distinguished as the world's first green electricity provider. The company is dedicated to supplying 100% green electricity, generated from renewable sources like wind and solar, and carbon-neutralised gas. Uniquely, Ecotricity operates on a 'not-for-dividend' model, reinvesting its profits into building new renewable energy infrastructure across the UK. Beyond energy, Ecotricity champions sustainability through initiatives in sustainable transport (Electric Highway), food (Devil's Kitchen vegan food products), and sport (Forest Green Rovers, the world's first vegan and carbon-neutral football club). Their core mission is to combat climate change and foster a greener Britain.
Where Is Ecotricity's Headquarters?
HQ Function
Unicorn House serves as the central administrative, operational, and customer support hub for Ecotricity's green energy services, new renewable project developments, and its various sustainability initiatives.
Notable Features:
The building itself reflects Ecotricity's environmental ethos, having been refurbished with sustainable materials and energy-efficient systems. It often features inspiring eco-themed artwork and interiors. The location in Stroud also grounds the company in a community known for its environmental consciousness.
Work Culture:
Ecotricity fosters a passionate, mission-driven work culture. Employees are typically aligned with the company's strong environmental and ethical values, creating a collaborative atmosphere focused on making a tangible difference in the fight against climate change. The company emphasizes ethical practices and sustainability in its operations.
HQ Significance:
The Stroud headquarters is significant as the operational base for the UK's first green electricity company. It symbolizes Ecotricity's commitment to its founding principles, its impact on the local Stroud economy, and its leadership role in the UK's renewable energy transition.
Values Reflected in HQ: The headquarters embodies Ecotricity's core values of sustainability, environmental stewardship, innovation in green solutions, ethical business practices, and community engagement. Its design and operation aim to minimize environmental impact.
Location:
Ecotricity's primary operations, including energy supply and renewable project development, are focused within the United Kingdom. While it does not maintain international offices for energy supply, its influence and mission have a global dimension. As a pioneer in green energy, Ecotricity's model and advocacy contribute to the global discourse on climate change, sustainable business practices, and the transition to renewable energy. Its initiatives often inspire and inform similar efforts worldwide.
Street Address:
Unicorn House, Russell Street
City:
Stroud
State/Province:
Gloucestershire
Country:
United Kingdom
Where Else Does Ecotricity Operate Around the World?
Various locations, UK
Address: N/A (Distributed operational sites)
To develop, construct, and operate renewable energy generation facilities, feeding green electricity into the national grid and supporting Ecotricity's supply to customers nationwide. Each site contributes to regional renewable energy targets and local biodiversity where possible.
Buying Intent Signals for Ecotricity
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Ecotricity? Meet the Executive Team
As of April 2025, Ecotricity' leadership includes:
Who's Investing in Ecotricity?
Ecotricity has been backed by several prominent investors over the years, including:
What Leadership Changes Has Ecotricity Seen Recently?
In the last 12 months, Ecotricity Group Limited has strengthened its board with the appointment of two new directors, Timothy Graham Kirkpatrick in October 2023 and Helen Taylor in December 2023. These appointments reflect a continued commitment to robust governance and strategic leadership for the group's diverse environmental initiatives.
New Appointments:
What Technology (Tech Stack) Is Used byEcotricity?
Discover the tools Ecotricity uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Ecotricity Email Formats and Examples
Ecotricity typically uses the 'firstname.lastname@ecotricity.co.uk' email format for its employees. This standard convention facilitates easy communication with team members across the organization.
firstname.lastname@ecotricity.co.uk
Format
jane.doe@ecotricity.co.uk
Example
90%
Success rate
What's the Latest News About Ecotricity?
Stroud News & Journal • May 14, 2024
Ecotricity submits plans for new solar farm in Gloucestershire
Ecotricity has put forward a planning application for a new 14MW solar farm near Stroud, Gloucestershire. This development aims to power approximately 4,000 homes, furthering the company's commitment to expanding renewable energy generation in the UK....more
BBC News • May 21, 2024
Ecotricity Founder Comments on Energy Price Cap and Winter Outlook
Dale Vince, founder of Ecotricity, provided commentary on the Ofgem energy price cap changes. He warned that consumers might still face 'bill shocks' in the winter despite recent price falls, emphasizing the importance of transitioning to renewable energy for long-term affordability and security....more
Utility Week • February 1, 2024
Ecotricity Named UK's Most Ethical Energy Supplier by Good Shopping Guide
Ecotricity has been recognized again as the UK's most ethical energy supplier by the Good Shopping Guide. The company received a top score for its robust environmental policies, commitments to animal welfare, and overall social responsibility, underscoring its long-standing dedication to ethical and sustainable practices....more
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