What Does Economical Insurance Do?

Total employees1544
HeadquartersWaterloo
Founded

Economical Insurance is one of Canada's prominent property and casualty (P&C) insurance companies, offering a broad range of home, auto, and commercial insurance solutions. Founded in 1871 and headquartered in Waterloo, Ontario, it has a rich history of serving Canadians through a strong independent broker network. In November 2021, Economical demutualized and became a subsidiary of Definity Financial Corporation (TSX: DFY), which launched one of Canada's largest IPOs. Economical Insurance continues to operate as a distinct brand within Definity, focused on providing valuable insurance products and services to customers across Canada.

Where Is Economical Insurance's Headquarters?

HQ Function

Serves as a major operational hub for the Economical Insurance brand, encompassing key functions like underwriting, claims processing, customer support, and specialized services, integrated within Definity's broader corporate structure.

Notable Features:

The Waterloo site is a substantial campus with modern office buildings, designed to support a large workforce and foster a collaborative environment. It includes amenities and infrastructure geared towards employee well-being and operational efficiency.

Work Culture:

Historically, Economical fostered a community-focused and collaborative work environment. As part of Definity, it aligns with a culture that champions innovation, customer-centricity, continuous improvement, and a 'people-first' approach, valuing diversity and inclusion.

HQ Significance:

The Waterloo location is historically significant as the birthplace and long-standing operational heart of Economical Insurance, representing over 150 years of service before its transition under Definity. It remains a key operational center and a symbol of its enduring presence in the Canadian insurance market.

Values Reflected in HQ: The headquarters historically reflected stability, community commitment, and trust. Today, as a key Definity site, it also embodies forward-thinking, resilience, technological advancement, and a commitment to delivering a modern insurance experience.

Location:

Economical Insurance's operations are primarily focused within Canada, where it serves a diverse range of customers nationwide through its strong independent broker network. As part of Definity Financial Corporation, it benefits from a national scale, robust infrastructure, and significant resources. These support functions such as underwriting, claims management, customer service, digital innovation, and product development across all Canadian provinces where it operates. Economical Insurance does not have a significant physical operational presence outside of Canada.

Street Address:

111 Westmount Road South

City:

Waterloo

State/Province:

Ontario

Country:

Canada

Where Else Does Economical Insurance Operate Around the World?

Toronto, Ontario/Canada

Address: Serves as a major corporate and operational presence for Definity Financial Corporation, supporting various business lines including Economical Insurance.

To provide localized support and services to brokers and customers in Canada's largest economic region, ensuring efficient service delivery, market penetration, and access to specialized expertise.

Montreal, Quebec/Canada

Address: Key operational hub for Definity in the Quebec region, supporting Economical Insurance and other brands.

To cater specifically to the unique regulatory, linguistic, and market demands of Quebec, fostering strong relationships with local brokers and policyholders, and ensuring tailored insurance solutions.

Calgary, Alberta/Canada

Address: Important office supporting Definity's operations in Western Canada.

To provide dedicated service and expertise to brokers and customers in Western Canada, addressing specific regional insurance needs (e.g., related to natural resources or agriculture) and fostering growth in these key markets.

Buying Intent Signals for Economical Insurance

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Economical Insurance? Meet the Executive Team

As of April 2025, Economical Insurance' leadership includes:

Rowan Saunders - President and Chief Executive Officer
Philip Mather - Executive Vice-President and Chief Financial Officer
Paul MacDonald - Executive Vice-President, Personal Insurance
Obaid Rahman - Executive Vice-President, Commercial Insurance
Tatiana Fischer - Executive Vice-President, Chief Legal and Compliance Officer
Karim Hirji - Senior Vice-President and Chief Information Officer

Who's Investing in Economical Insurance?

Economical Insurance has been backed by several prominent investors over the years, including:

Public Shareholders (TSX: DFY)
Major Canadian and international institutional investors
Healthcare Of Ontario Pension Plan Trust Fund (HOOPP)
RBC Global Asset Management Inc.
Fairfax Financial Holdings Limited (Cornerstone investor during IPO)

What Leadership Changes Has Economical Insurance Seen Recently?

Hire2
Exits0

Definity Financial Corporation has made strategic executive appointments and promotions in the last 12 months to strengthen its leadership in key areas such as commercial insurance, corporate development, and personal insurance, reflecting its commitment to growth and operational excellence.

New Appointments:

Anik Lanciault, Anik Lanciault appointed as SVP, Commercial Insurance Strategic Partnerships.
David Massingham, David Massingham appointed as SVP, Corporate Development and Strategy.
Paul MacDonald, Paul MacDonald promoted to Executive Vice-President, Personal Insurance.

What Technology (Tech Stack) Is Used byEconomical Insurance?

Discover the tools Economical Insurance uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Economical Insurance Email Formats and Examples

Economical Insurance, as part of Definity Financial Corporation, primarily uses email addresses associated with the @economical.com domain for its brand-specific communications, while corporate functions may also use @definity.com or @definityfc.com. The most common format observed is firstname.lastname@companydomain.com.

firstname.lastname@economical.com

Format

jane.doe@economical.com

Example

85%

Success rate

What's the Latest News About Economical Insurance?

Definity Financial Corporation / Yahoo FinanceMay 7, 2024

Definity Financial Corporation Reports Strong First Quarter 2024 Results

Definity Financial Corporation (TSX: DFY) announced its financial results for the first quarter ended March 31, 2024, highlighting a 16% growth in gross written premiums to $960.5 million and strong underwriting performance with a combined ratio of 93.4%. The company reported continued momentum across its personal and commercial insurance lines....more

Insurance Business Canada / Definity Financial CorporationApril 2, 2024

Definity Financial Corporation Completes Acquisition of McDougall Insurance Brokers

Definity Financial Corporation announced the successful completion of its acquisition of McDougall Insurance Brokers Ltd., one of Ontario's largest independently owned P&C insurance brokerages. This strategic acquisition significantly expands Definity's distribution network and market presence in Ontario....more

Definity Financial Corporation / GlobeNewswireFebruary 14, 2024

Definity Financial Corporation Reports Fourth Quarter and Full-Year 2023 Results

Definity released its Q4 and full-year 2023 financial results, showcasing record gross written premiums of $4.0 billion for the year, up 11%. The company emphasized its strong capital position, solid underwriting results, and strategic initiatives for continued profitable growth....more

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