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Economical Insurance is one of Canada's prominent property and casualty (P&C) insurance companies, offering a broad range of home, auto, and commercial insurance solutions. Founded in 1871 and headquartered in Waterloo, Ontario, it has a rich history of serving Canadians through a strong independent broker network. In November 2021, Economical demutualized and became a subsidiary of Definity Financial Corporation (TSX: DFY), which launched one of Canada's largest IPOs. Economical Insurance continues to operate as a distinct brand within Definity, focused on providing valuable insurance products and services to customers across Canada.
Serves as a major operational hub for the Economical Insurance brand, encompassing key functions like underwriting, claims processing, customer support, and specialized services, integrated within Definity's broader corporate structure.
The Waterloo site is a substantial campus with modern office buildings, designed to support a large workforce and foster a collaborative environment. It includes amenities and infrastructure geared towards employee well-being and operational efficiency.
Historically, Economical fostered a community-focused and collaborative work environment. As part of Definity, it aligns with a culture that champions innovation, customer-centricity, continuous improvement, and a 'people-first' approach, valuing diversity and inclusion.
The Waterloo location is historically significant as the birthplace and long-standing operational heart of Economical Insurance, representing over 150 years of service before its transition under Definity. It remains a key operational center and a symbol of its enduring presence in the Canadian insurance market.
Economical Insurance's operations are primarily focused within Canada, where it serves a diverse range of customers nationwide through its strong independent broker network. As part of Definity Financial Corporation, it benefits from a national scale, robust infrastructure, and significant resources. These support functions such as underwriting, claims management, customer service, digital innovation, and product development across all Canadian provinces where it operates. Economical Insurance does not have a significant physical operational presence outside of Canada.
111 Westmount Road South
Waterloo
Ontario
Canada
Address: Serves as a major corporate and operational presence for Definity Financial Corporation, supporting various business lines including Economical Insurance.
To provide localized support and services to brokers and customers in Canada's largest economic region, ensuring efficient service delivery, market penetration, and access to specialized expertise.
Address: Key operational hub for Definity in the Quebec region, supporting Economical Insurance and other brands.
To cater specifically to the unique regulatory, linguistic, and market demands of Quebec, fostering strong relationships with local brokers and policyholders, and ensuring tailored insurance solutions.
Address: Important office supporting Definity's operations in Western Canada.
To provide dedicated service and expertise to brokers and customers in Western Canada, addressing specific regional insurance needs (e.g., related to natural resources or agriculture) and fostering growth in these key markets.
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As of April 2025, Economical Insurance' leadership includes:
Economical Insurance has been backed by several prominent investors over the years, including:
Definity Financial Corporation has made strategic executive appointments and promotions in the last 12 months to strengthen its leadership in key areas such as commercial insurance, corporate development, and personal insurance, reflecting its commitment to growth and operational excellence.
Discover the tools Economical Insurance uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Economical Insurance, as part of Definity Financial Corporation, primarily uses email addresses associated with the @economical.com domain for its brand-specific communications, while corporate functions may also use @definity.com or @definityfc.com. The most common format observed is firstname.lastname@companydomain.com.
firstname.lastname@economical.com
Format
jane.doe@economical.com
Example
85%
Success rate
Definity Financial Corporation / Yahoo Finance • May 7, 2024
Definity Financial Corporation (TSX: DFY) announced its financial results for the first quarter ended March 31, 2024, highlighting a 16% growth in gross written premiums to $960.5 million and strong underwriting performance with a combined ratio of 93.4%. The company reported continued momentum across its personal and commercial insurance lines....more
Insurance Business Canada / Definity Financial Corporation • April 2, 2024
Definity Financial Corporation announced the successful completion of its acquisition of McDougall Insurance Brokers Ltd., one of Ontario's largest independently owned P&C insurance brokerages. This strategic acquisition significantly expands Definity's distribution network and market presence in Ontario....more
Definity Financial Corporation / GlobeNewswire • February 14, 2024
Definity released its Q4 and full-year 2023 financial results, showcasing record gross written premiums of $4.0 billion for the year, up 11%. The company emphasized its strong capital position, solid underwriting results, and strategic initiatives for continued profitable growth....more
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