Ebebek is a leading specialized retailer in Turkey focusing on mother and baby products, catering to needs from pregnancy through early childhood. Operating an extensive network of physical stores alongside a robust e-commerce platform, ebebek is guided by its unique "Bebekoloji" (Babyology) philosophy. This approach emphasizes understanding and meeting the comprehensive needs of babies and parents with expertise, care, and a wide range of high-quality products and services. The company aims to be a one-stop solution for parents, offering everything from diapers and feeding products to toys, apparel, and maternity essentials.
The headquarters serves as the central command for all corporate functions including strategic planning, operations management for retail and e-commerce, marketing, product sourcing, finance, human resources, and technology development.
Located in a contemporary office building within a dynamic business hub, the headquarters is designed to foster collaboration and innovation. While specific architectural awards are not publicized, it provides a modern and efficient workspace for its employees.
The work culture at ebebek's headquarters is characterized by its customer-centric "Bebekoloji" philosophy, fostering a dynamic, innovative, and collaborative environment. There's a strong emphasis on teamwork, adapting to the fast-paced retail and e-commerce sectors, and a passion for serving young families.
As the nerve center for one of Turkey's largest mother and baby products retailers, the headquarters is crucial for driving national strategy, curating product offerings, managing a complex supply chain, and developing customer experience initiatives that reach millions.
ebebek's primary operational footprint and market presence are concentrated in Turkey, where it supports a vast network of over 200 retail stores and a highly active e-commerce platform. Key global functions include international product sourcing and procurement to offer a diverse range of global and local brands. While historically focused on the Turkish market, the company has explored opportunities for international expansion, signaling potential future growth beyond its domestic borders. Its robust logistics and digital infrastructure are designed to scale, supporting both domestic dominance and potential international ventures.
İçerenköy Mah. Değirmenyolu Cad. No:20 D:10
Ataşehir / Istanbul
Istanbul
Turkey
Address: Pelitli Mahallesi, Pelitli Yolu Caddesi, No:14, Gebze, Kocaeli
The Gebze logistics center optimizes ebebek's supply chain efficiency throughout Turkey, ensuring timely product availability and delivery to customers nationwide, thereby supporting the company's retail and online sales operations.
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As of April 2025, ebebek' leadership includes:
ebebek has been backed by several prominent investors over the years, including:
The most notable executive leadership change at ebebek in the last 12 months was the appointment of Mahir Okan Kerman as the new Chief Executive Officer. This transition saw founder Halil Erdoğmuş move to focus on his role as Chairman of the Board, ensuring leadership continuity coupled with a fresh strategic perspective for the company's next phase of growth.
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ebebek typically utilizes a standardized email format for its corporate communications, most commonly [first_name].[last_name]@ebebek.com. This structure allows for easy and professional contact with company employees.
[first].[last]@ebebek.com
Format
ayse.yilmaz@ebebek.com
Example
85%
Success rate
Public Disclosure Platform (KAP Turkey) • December 27, 2023
ebebek announced via the Public Disclosure Platform (KAP) that Mahir Okan Kerman has been appointed as the new Chief Executive Officer, effective January 1, 2024. Founder Halil Erdoğmuş will continue his contributions as the Chairman of the Board of Directors....more
Reuters • September 7, 2023
Shares of Turkish baby products retailer ebebek surged 10% in their Borsa Istanbul debut, following a successful Initial Public Offering (IPO) that raised TRY 750 million (approximately $53 million at the time). The IPO saw strong investor demand, being 7.7 times oversubscribed....more
Bloomberg HT • August 29, 2023
Ebebek's initial public offering (IPO) garnered significant investor interest, with demand reaching 7.7 times the shares offered. The total demand for the IPO, which ran from August 29-31 and September 1, amounted to TRY 13.6 billion....more
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