What Does Ebates Do?

Total employees90
HeadquartersSan Mateo
Founded1998

Rakuten Rewards, formerly known as Ebates, is a leading cashback and shopping rewards company. It offers its members Cash Back, deals, and shopping rewards on purchases from thousands of online retailers. Users shop through Rakuten's website or app, and participating merchants pay Rakuten a commission, a portion of which is shared with the user as Cash Back. Founded in 1998 as Ebates, it was acquired by Rakuten, Inc., a Japanese electronic commerce and online retailing company, in 2014 for $1 billion and rebranded to Rakuten Rewards in 2019 to align with its parent company's global brand. It aims to make shopping more rewarding for consumers by providing a simple way to save money on online purchases.

Where Is Ebates's Headquarters?

HQ Function

Serves as the main hub for Rakuten's operations in the Americas, encompassing e-commerce services like Rakuten Rewards, digital content, and advertising. Key functions include strategic planning, technology development, marketing, merchant partnerships, and customer support for the region.

Notable Features:

Modern, collaborative office space typical of Silicon Valley tech companies, designed to foster innovation and employee engagement. Likely includes open-plan work areas, meeting rooms with advanced technology, and employee amenities.

Work Culture:

A blend of Rakuten's global principles, including 'Omotenashi' (Japanese hospitality focused on high-quality service), with a fast-paced, innovative tech culture. Emphasis on teamwork, customer focus, and driving growth in the digital commerce space.

HQ Significance:

This location is central to Rakuten's strategy in the Americas, a key market for its global e-commerce and rewards programs. It facilitates the integration and growth of acquired companies like Ebates and supports the expansion of Rakuten's brand and services.

Values Reflected in HQ: Innovation, customer empowerment, global collaboration, and operational excellence are reflected in the strategic importance and operational focus of this headquarters.

Location:

Rakuten Rewards, as part of Rakuten Group, has a significant global presence. While its core cashback services originated in the US, it has expanded to offer rewards programs in multiple countries, including Canada, Spain, France, and others, often tailored to local markets. Rakuten's broader global network supports these operations through international offices focused on technology, marketing, merchant partnerships, and customer support across North America, Europe, Asia, and Oceania.

Street Address:

800 Concar Drive

City:

San Mateo

State/Province:

CA

Country:

USA

Where Else Does Ebates Operate Around the World?

Salt Lake City, UT/USA

Address: Undisclosed specific address for public view, but Rakuten maintains a significant operational presence in the Salt Lake City area.

Leverages the region's skilled workforce for customer service excellence and operational efficiency, supporting the large user base of Rakuten Rewards in the United States and Canada.

Bengaluru/India

Address: Rakuten India, WeWork Prestige Atlanta, 80 Feet Main Rd, Koramangala 1A Block, Bengaluru, Karnataka 560034, India

Taps into India's rich technology talent pool to enhance Rakuten's global product offerings, improve platform capabilities, and drive technological advancements for various Rakuten businesses.

Singapore/Singapore

Address: Rakuten Asia Pte Ltd, CapitaGreen, 138 Market St, Singapore 048946

Drives Rakuten's growth and expansion in the dynamic Asian digital landscape, adapting global strategies to local market needs and fostering innovation within the region.

Buying Intent Signals for Ebates

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Ebates? Meet the Executive Team

As of April 2025, Ebates' leadership includes:

Amit Patel - Chief Executive Officer, Rakuten Americas
Mark StJules - President, Rakuten Rewards
Adrienne Down Coulson - Chief Operating Officer, Rakuten Americas

Who's Investing in Ebates?

Ebates has been backed by several prominent investors over the years, including:

August Capital (Early Stage for Ebates)
Foundation Capital (Early Stage for Ebates)
Canaan Partners (Early Stage for Ebates)
Rakuten, Inc. (Acquirer and Current Parent Company)

What Leadership Changes Has Ebates Seen Recently?

Hire0
Exits0

No specific high-profile executive hires or exits solely for Rakuten Rewards' top-tier leadership have been widely publicized in the last 12 months. Leadership changes impacting Rakuten Rewards may be announced as part of broader Rakuten Americas or global Rakuten Inc. structural updates. The existing leadership team appears stable.

What Technology (Tech Stack) Is Used byEbates?

Discover the tools Ebates uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Ebates Email Formats and Examples

Rakuten, Inc., the parent company of Rakuten Rewards, typically utilizes a standard corporate email format. The most common structure is `firstname.lastname@rakuten.com`. Variations might exist for specific departments or regions, but this is the prevalent format for general communication.

firstname.lastname@rakuten.com

Format

jane.doe@rakuten.com

Example

80%

Success rate

What's the Latest News About Ebates?

PYMNTS.comFebruary 13, 2024

Shopify, Rakuten Expand Partnership in US and Japan

Shopify and Rakuten are expanding their partnership, allowing U.S. Shopify merchants to integrate with Rakuten Rewards for cashback offers and list products on Japan’s Rakuten Ichiba marketplace, enhancing merchant reach and customer acquisition....more

Rakuten Group NewsNovember 7, 2023

Rakuten Group and OpenAI to Collaborate on Developing AI-Powered Solutions

Rakuten Group announced a collaboration with OpenAI to explore the development of AI-powered solutions to enhance services across its ecosystem, which could potentially benefit platforms like Rakuten Rewards through improved personalization and customer experience....more

Chain Store AgeSeptember 26, 2023

Rakuten: How shoppers are spending and saving for the holidays

Rakuten released insights into holiday shopping trends, indicating that consumers planned to start shopping earlier and were keenly focused on deals and cashback opportunities, highlighting the relevance of services like Rakuten Rewards....more

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