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Rakuten Rewards, formerly known as Ebates, is a leading cashback and shopping rewards company. It offers its members Cash Back, deals, and shopping rewards on purchases from thousands of online retailers. Users shop through Rakuten's website or app, and participating merchants pay Rakuten a commission, a portion of which is shared with the user as Cash Back. Founded in 1998 as Ebates, it was acquired by Rakuten, Inc., a Japanese electronic commerce and online retailing company, in 2014 for $1 billion and rebranded to Rakuten Rewards in 2019 to align with its parent company's global brand. It aims to make shopping more rewarding for consumers by providing a simple way to save money on online purchases.
Serves as the main hub for Rakuten's operations in the Americas, encompassing e-commerce services like Rakuten Rewards, digital content, and advertising. Key functions include strategic planning, technology development, marketing, merchant partnerships, and customer support for the region.
Modern, collaborative office space typical of Silicon Valley tech companies, designed to foster innovation and employee engagement. Likely includes open-plan work areas, meeting rooms with advanced technology, and employee amenities.
A blend of Rakuten's global principles, including 'Omotenashi' (Japanese hospitality focused on high-quality service), with a fast-paced, innovative tech culture. Emphasis on teamwork, customer focus, and driving growth in the digital commerce space.
This location is central to Rakuten's strategy in the Americas, a key market for its global e-commerce and rewards programs. It facilitates the integration and growth of acquired companies like Ebates and supports the expansion of Rakuten's brand and services.
Rakuten Rewards, as part of Rakuten Group, has a significant global presence. While its core cashback services originated in the US, it has expanded to offer rewards programs in multiple countries, including Canada, Spain, France, and others, often tailored to local markets. Rakuten's broader global network supports these operations through international offices focused on technology, marketing, merchant partnerships, and customer support across North America, Europe, Asia, and Oceania.
800 Concar Drive
San Mateo
CA
USA
Address: Undisclosed specific address for public view, but Rakuten maintains a significant operational presence in the Salt Lake City area.
Leverages the region's skilled workforce for customer service excellence and operational efficiency, supporting the large user base of Rakuten Rewards in the United States and Canada.
Address: Rakuten India, WeWork Prestige Atlanta, 80 Feet Main Rd, Koramangala 1A Block, Bengaluru, Karnataka 560034, India
Taps into India's rich technology talent pool to enhance Rakuten's global product offerings, improve platform capabilities, and drive technological advancements for various Rakuten businesses.
Address: Rakuten Asia Pte Ltd, CapitaGreen, 138 Market St, Singapore 048946
Drives Rakuten's growth and expansion in the dynamic Asian digital landscape, adapting global strategies to local market needs and fostering innovation within the region.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Ebates' leadership includes:
Ebates has been backed by several prominent investors over the years, including:
No specific high-profile executive hires or exits solely for Rakuten Rewards' top-tier leadership have been widely publicized in the last 12 months. Leadership changes impacting Rakuten Rewards may be announced as part of broader Rakuten Americas or global Rakuten Inc. structural updates. The existing leadership team appears stable.
Discover the tools Ebates uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Rakuten, Inc., the parent company of Rakuten Rewards, typically utilizes a standard corporate email format. The most common structure is `firstname.lastname@rakuten.com`. Variations might exist for specific departments or regions, but this is the prevalent format for general communication.
firstname.lastname@rakuten.com
Format
jane.doe@rakuten.com
Example
80%
Success rate
PYMNTS.com • February 13, 2024
Shopify and Rakuten are expanding their partnership, allowing U.S. Shopify merchants to integrate with Rakuten Rewards for cashback offers and list products on Japan’s Rakuten Ichiba marketplace, enhancing merchant reach and customer acquisition....more
Rakuten Group News • November 7, 2023
Rakuten Group announced a collaboration with OpenAI to explore the development of AI-powered solutions to enhance services across its ecosystem, which could potentially benefit platforms like Rakuten Rewards through improved personalization and customer experience....more
Chain Store Age • September 26, 2023
Rakuten released insights into holiday shopping trends, indicating that consumers planned to start shopping earlier and were keenly focused on deals and cashback opportunities, highlighting the relevance of services like Rakuten Rewards....more
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