What Does Wholegrain Digital Do?

Total employees26
HeadquartersBoston
Founded2007

EatWholeGrain, representing the initiatives of the Whole Grains Council (WGC), is a non-profit consumer advocacy group committed to increasing whole grain consumption for better public health. It serves as a primary resource hub, offering evidence-based information, practical guides, recipes, and the widely recognized Whole Grain Stamp program. EatWholeGrain aims to educate consumers, health professionals, and the food industry on the vital role of whole grains in a healthy diet, making it simpler for everyone to make informed choices.

Where Is Wholegrain Digital's Headquarters?

HQ Function

The headquarters serves as the administrative and strategic core for EatWholeGrain (Whole Grains Council), managing educational programs, the Whole Grain Stamp, research dissemination, industry partnerships, and consumer outreach.

Notable Features:

Situated in a historic building in Boston's Beacon Hill neighborhood, the office provides a focused environment for its dedicated team. While not a public-facing facility, it's the hub for their national and international advocacy.

Work Culture:

The work culture at EatWholeGrain (Whole Grains Council) is mission-driven, collaborative, and science-oriented, with a strong focus on empowering healthier food choices through education and clear communication.

HQ Significance:

The Boston headquarters is significant due to its proximity to leading academic, medical, and nutritional research institutions, fostering collaborations and anchoring its credibility as a leading voice in whole grain advocacy.

Values Reflected in HQ: The headquarters' operations embody values of scientific integrity, public service, education, and collaboration, aiming to make a tangible impact on public health through the promotion of whole grains.

Location:

EatWholeGrain, through the Whole Grains Council, has a substantial global impact. Key functions supported globally include: management of the international Whole Grain Stamp program (used on thousands of products in over 60 countries), provision of multilingual resources (primarily via the website), collaboration with international health organizations, and engagement with global food manufacturers to advocate for and support the increased production and consumption of whole grain foods worldwide.

Street Address:

266 Beacon Street, Suite 1

City:

Boston

State/Province:

MA

Country:

USA

Where Else Does Wholegrain Digital Operate Around the World?

Global (Online)

Address: N/A - Digital Operations via wholegrainscouncil.org

To offer comprehensive online resources and facilitate global engagement, ensuring widespread access to whole grain education and advocacy, irrespective of geographical location. The Whole Grain Stamp program also operates globally across 60+ countries.

Buying Intent Signals for Wholegrain Digital

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Notable news
Hiring actively
Corporate Finance
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Corporate Finance
*Example signal, not calculated in real time

Who's Leading Wholegrain Digital? Meet the Executive Team

As of April 2025, Wholegrain Digital' leadership includes:

Sara Baer-Sinnott - President, Oldways (Parent Organization of Whole Grains Council)
Caroline Sluyter - Program Director, Whole Grains Council
Kelly Toups, MLA, RD, LDN - Director of Nutrition, Oldways & Whole Grains Council

Who's Investing in Wholegrain Digital?

Wholegrain Digital has been backed by several prominent investors over the years, including:

EatWholeGrain (Whole Grains Council) is a non-profit program of Oldways. It is not funded by traditional equity investors. Its operations are supported by revenue from the Whole Grain Stamp licensing program, sponsorships, grants, and contributions from member companies and organizations aligned with its mission to promote whole grains.

What Leadership Changes Has Wholegrain Digital Seen Recently?

Hire0
Exits0

EatWholeGrain (Whole Grains Council) operates with a relatively stable core leadership team as part of the non-profit organization Oldways. Information regarding specific executive new hires or exits is not frequently publicized unless it represents a major leadership transition, which would typically be announced through official Oldways or Whole Grains Council channels. No such major changes have been widely reported in the last 12 months.

What Technology (Tech Stack) Is Used byWholegrain Digital?

Discover the tools Wholegrain Digital uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Wholegrain Digital Email Formats and Examples

EatWholeGrain (Whole Grains Council) staff primarily use email addresses associated with their parent organization, Oldways. The common domain is @oldwayspt.org. Observed formats include [first_name]@oldwayspt.org and [first_initial][last_name]@oldwayspt.org.

[first_name]@oldwayspt.org

Format

caroline@oldwayspt.org

Example

70%

Success rate

What's the Latest News About Wholegrain Digital?

Whole Grains Council BlogFebruary 1, 2024

EatWholeGrain (Whole Grains Council) Blog: A Toast to Whole Grain Bread

The Whole Grains Council's blog featured an article celebrating the nutritional benefits and versatility of whole grain bread, providing consumers with insights and tips to encourage its inclusion in a healthy diet....more

Whole Grains Council NewsroomJanuary 16, 2024

EatWholeGrain (Whole Grains Council) Welcomes New Scientific Advisor Dr. Caleigh Sawicki

The Whole Grains Council announced the addition of Dr. Caleigh Sawicki to its Scientific Advisory Board, further strengthening its expertise in nutrition and whole grain research....more

Whole Grains Council NewsroomOctober 10, 2023

EatWholeGrain (Whole Grains Council) Submits Comments for 2025-2030 Dietary Guidelines

The Whole Grains Council provided formal recommendations to the 2025-2030 Dietary Guidelines Advisory Committee, advocating for clear and robust guidance on whole grain consumption for Americans....more

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