HQ Function

Served as the central hub for corporate operations, product development leadership, marketing strategy, and strategic decision-making for the conglomerate, with a strong emphasis on action sports innovation.

Notable Features:

The Scotts Valley location was known for its advanced R&D facilities, including wind tunnels (like 'The Dome' for Giro/Bell), and design studios, fostering a culture of product testing and innovation, particularly for helmets and cycling gear. Its proximity to diverse terrains for testing was also a key feature.

Work Culture:

The work culture at the Scotts Valley campus was dynamic, collaborative, and product-focused, driven by a passion for sports, safety, and innovation. It attracted individuals dedicated to creating high-performance and protective gear for athletes worldwide.

HQ Significance:

The headquarters was significant as it represented the convergence of several leading sports brands under one corporate umbrella and was a global center for cutting-edge helmet technology and sports equipment design.

Values Reflected in HQ: The headquarters reflected values of innovation, safety leadership, performance excellence, and a deep connection to the cycling, snow, and powersports communities its brands served.

Location:

While Easton-Bell Sports as a unified entity is now restructured, its constituent brands historically maintained a strong global presence. This included design and R&D centers in North America (USA, Canada) and Europe, owned and partnered manufacturing facilities in North America and Asia (e.g., China, Taiwan), and extensive sales and distribution networks across the Americas, Europe, Asia-Pacific, and other international markets. The brands catered to a worldwide audience of athletes, from amateur enthusiasts to professional competitors, in sports such as cycling, snow sports, football, baseball, softball, hockey, and motorsports.

Street Address:

5550 Scotts Valley Drive

City:

Scotts Valley

State/Province:

California

Country:

USA