HQ Function

Served as the main operational hub, including corporate offices, customer service, warehousing, and order fulfillment for its direct-to-consumer athletic goods business.

Notable Features:

A large-scale distribution center designed for efficient catalog and e-commerce order processing and shipping. Office spaces for administrative, marketing, and customer support staff.

Work Culture:

Likely fostered a culture passionate about sports and athletic performance, given its customer base. As a DTC business, there would have been a strong emphasis on customer service, logistics, and operational efficiency.

HQ Significance:

The Wausau headquarters was critical to Eastbay's business model, enabling it to serve athletes across the nation through its catalog and later, its online store. It was a significant employer in the Wausau region.

Values Reflected in HQ: The headquarters likely reflected values such as dedication to athletes, comprehensive product offerings, and operational excellence in fulfillment and customer service.

Location:

Eastbay was primarily focused on the United States market. While it offered international shipping for its products to various countries, it did not maintain physical offices, dedicated operational hubs, or retail stores internationally. Its global reach was facilitated through its e-commerce platform and partnerships with shipping providers.

Street Address:

111 S. 1st Avenue

City:

Wausau

State/Province:

Wisconsin

Country:

USA