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East Coast Dyes (ECD) is a premier designer and manufacturer of lacrosse equipment and apparel, renowned for its innovation, quality, and player-focused approach. Founded in 2011 by twin brothers Mike and Greg Kenneally, the company initially gained popularity for its custom-dyed lacrosse heads and high-performance mesh. ECD has since expanded its product line to include a comprehensive range of lacrosse gear, such as heads, shafts, stringing supplies, and athletic apparel. They are committed to pushing the boundaries of lacrosse technology and providing athletes with equipment that enhances their performance and enjoyment of the game. ECD engages deeply with the lacrosse community through social media, player feedback, and product development.
Serves as the central hub for product design and development, manufacturing oversight, marketing, sales, content creation, and administrative operations for all East Coast Dyes product lines.
Modern facility located in a corporate park, likely equipped with dedicated spaces for research and development, product testing, media production, and warehousing to support their extensive range of lacrosse equipment and apparel.
A dynamic, innovative, and collaborative environment driven by a shared passion for lacrosse. The culture emphasizes creativity, continuous improvement, quality craftsmanship, and a strong connection with the lacrosse community and its players.
The nerve center for East Coast Dyes' operations, from initial product concept and rigorous testing to global marketing and distribution. It embodies their commitment to advancing the sport of lacrosse through high-performance, player-driven gear.
East Coast Dyes supports its global customer base primarily through its robust e-commerce platform, shipping products worldwide directly to consumers. They also partner with a network of international distributors and specialized lacrosse retailers in key markets such as Canada, Europe (including the UK), Australia, and Japan, ensuring their innovative lacrosse gear is accessible to players globally. Their marketing and content creation efforts also have a significant international reach through digital channels.
8000 Corporate Drive, Suite B
Nottingham
MD
USA
Address: N/A
While they may utilize geographically dispersed sales representatives or third-party logistics partners for broader reach, they do not maintain other distinct corporate office branches.
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As of April 2025, ECD Lacrosse' leadership includes:
ECD Lacrosse has been backed by several prominent investors over the years, including:
As a privately held company, East Coast Dyes does not typically publicize internal executive team changes. Operations are understood to be stable under the leadership of its founders. No major executive hires or departures have been noted in publicly available news sources in the last 12 months.
Discover the tools ECD Lacrosse uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
While East Coast Dyes' specific email format isn't publicly confirmed, companies of its nature and size commonly use patterns involving first name, last name, or initials. A likely format could be [first initial][last name]@[companydomain.com] or [first name].[last name]@[companydomain.com].
[first_initial][last]@eastcoastdyes.com
Format
mkenneally@eastcoastdyes.com
Example
75%
Success rate
East Coast Dyes Official Blog • February 2, 2024
East Coast Dyes announced the availability of their popular Mirage 2.0 lacrosse head in a new white colorway. This release expands the options for players seeking the Mirage 2.0's trusted performance with a classic aesthetic....more
East Coast Dyes Official Blog • November 10, 2023
East Coast Dyes has officially launched the DNA 2.0, an upgraded version of their successful DNA lacrosse head. The new model features enhancements aimed at improving performance, durability, and stringability, catering to the needs of elite lacrosse players....more
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